2. Philosophical DirectionPhilosophical Direction
Technology is more than machines -- itTechnology is more than machines -- it
is ais a way of thinkingway of thinking
Discourse in the classroom is focusedDiscourse in the classroom is focused
more on “how to” than “why”more on “how to” than “why”
McLuhan said that “the medium is theMcLuhan said that “the medium is the
message”message”
New media often generates their ownNew media often generates their own
market - need to existmarket - need to exist
3. New Media Change Social ValuesNew Media Change Social Values
Objectives of the technology areObjectives of the technology are
imbeddedimbedded within the technologywithin the technology
Computer speed is influencing howComputer speed is influencing how
people define intelligence (responsepeople define intelligence (response
speed)speed)
Impact of technology on teaching and learning: Social, cultural and politicalImpact of technology on teaching and learning: Social, cultural and political
perspectivesperspectives
4. TV Impact on LearningTV Impact on Learning
EasilyEasily reinforcedreinforced
Attractive/Attractive/seductiveseductive information sourceinformation source
Models are effective and interestingModels are effective and interesting
Unconscious effort of viewersUnconscious effort of viewers
5. Media EducationMedia Education
American Academy of pediatrics (AAP)American Academy of pediatrics (AAP)
Committee on Public EducationCommittee on Public Education
6. Media Youth EducationMedia Youth Education
Media represents bothMedia represents both advantagesadvantages and healthand health
risk for childrenrisk for children
The average child in the US spends >The average child in the US spends >2121
hours per week watching TVhours per week watching TV
This does not include time on the Internet,This does not include time on the Internet,
video & computer games, watching moviesvideo & computer games, watching movies
Time with media displaces creative, active, &Time with media displaces creative, active, &
socialsocial eventsevents
7. Aggressive BehaviorAggressive Behavior
More thanMore than 10001000 studies concluded thatstudies concluded that
exposure to media violence increases risk ofexposure to media violence increases risk of
aggressive youth behavioraggressive youth behavior
News reports of bombings, natural disasters,News reports of bombings, natural disasters,
and violent crimes canand violent crimes can traumatizetraumatize youngyoung
childrenchildren
8. Some Media StatisticsSome Media Statistics
By the age 18 -- average US child willBy the age 18 -- average US child will
have viewedhave viewed 200,000200,000 acts of violenceacts of violence
on TVon TV
On averageOn average 20-2520-25 acts of violence areacts of violence are
shown on Saturday morning cartoonsshown on Saturday morning cartoons
Media violence is especially damagingMedia violence is especially damaging
to children under ageto children under age 88 - can’t- can’t
determine fact from fictiondetermine fact from fiction
9. Sexual ContentSexual Content
Average child is exposed toAverage child is exposed to 14,00014,000
sexual references per yearsexual references per year
Few deal with responsible sexualFew deal with responsible sexual
behaviorbehavior
- such as birth control or abstinence- such as birth control or abstinence
10. Tobacco & AlcoholTobacco & Alcohol
TobaccoTobacco companies spend $6 billion acompanies spend $6 billion a
year promotingyear promoting
Alcohol companies spend $Alcohol companies spend $22 BillionBillion
LeadingLeading movie charactersmovie characters promote thepromote the
use of both alcohol and tobaccouse of both alcohol and tobacco
products on screenproducts on screen
11. NutritionNutrition
Increased use of TV has led to aIncreased use of TV has led to a
sedentarysedentary youth populationyouth population
Obesity in youth and childhood diabetesObesity in youth and childhood diabetes
isis growinggrowing phenomenon this countryphenomenon this country
12. Positive Impact of Media CampaignPositive Impact of Media Campaign
Thirteen weeks after the start of anti-Thirteen weeks after the start of anti-
drug campaigndrug campaign
Youth were moreYouth were more awareaware
Drugs seem scary to youthDrugs seem scary to youth
Thought about health effects of drugsThought about health effects of drugs
Helpful toHelpful to non-usersnon-users
Media has less impact thanMedia has less impact than peerspeers
13. How TV Violence Misleads YouthHow TV Violence Misleads Youth
Violence is often rewarded and seldomViolence is often rewarded and seldom
has negativehas negative consequencesconsequences
Violence is everywhereViolence is everywhere
Violence is justifiedViolence is justified
Violence isViolence is funnyfunny
Violence is pleasurableViolence is pleasurable
14. Which Young people areWhich Young people are
susceptible to media violence?susceptible to media violence?
If youth identify with one of theIf youth identify with one of the
characterscharacters
Interpreting what they see as realisticInterpreting what they see as realistic
PersonalPersonal fascinationfascination about theabout the
characters on a violent show.characters on a violent show.
15. Media EducationMedia Education
An educated public has the ability toAn educated public has the ability to
interpretinterpret and determine the purpose ofand determine the purpose of
the messagethe message
Educated public can make educatedEducated public can make educated
decisionsdecisions regarding media selectionregarding media selection
Educated public allows for positive andEducated public allows for positive and
prosocial exploration of media usesprosocial exploration of media uses
16. A Media-educated PersonA Media-educated Person
Understands Media Messages:Understands Media Messages:
Are allAre all constructedconstructed
Shape our understanding of the worldShape our understanding of the world
IndividualsIndividuals interpretinterpret media messagesmedia messages
uniquelyuniquely
Powerful economic implicationsPowerful economic implications
17. A Media-educated PersonA Media-educated Person
Will limit use of mediaWill limit use of media
Make positive mediaMake positive media choiceschoices
Select creative alternatives to mediaSelect creative alternatives to media
consumptionconsumption
DevelopDevelop critical thinkingcritical thinking and viewingand viewing
skillsskills
Understand the social, economic andUnderstand the social, economic and
emotional implicationsemotional implications
18. Media Education Helps Students:Media Education Helps Students:
Become lessBecome less vulnerablevulnerable to negativeto negative
aspects of mediaaspects of media
Evaluate content moreEvaluate content more criticallycritically
Change intentions to drinkChange intentions to drink
19. Pediatricians ShouldPediatricians Should
Encourage parents to selectEncourage parents to select
appropriate programs for youthappropriate programs for youth
Co-view and discuss contentCo-view and discuss content
Limit media timeLimit media time
Be goodBe good role modelsrole models
Emphasize alternative activitiesEmphasize alternative activities
Create electronic free zone in children’sCreate electronic free zone in children’s
roomsrooms
20. More Recommendations AAPMore Recommendations AAP
Urge parents to avoid TV for children underUrge parents to avoid TV for children under
age of 2age of 2
Pediatricians should not use TV in waitingPediatricians should not use TV in waiting
roomsrooms
Pediatricians should alert and educatePediatricians should alert and educate
parents, school officials, other professionalsparents, school officials, other professionals
Pediatricians should encourage state andPediatricians should encourage state and
federal officials to develop media educationfederal officials to develop media education
programsprograms
Pediatricians help to increase funding forPediatricians help to increase funding for
media education researchmedia education research
21. What impact does media haveWhat impact does media have
on you as a…. ?on you as a…. ?
Consumer?Consumer?
Parent?Parent?
LearnerLearner
Employee/employerEmployee/employer
Your project?Your project?
