9. Scenario 2 – Experience page (contd..)
Engaged user is
taken further
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10. What just happened
Normal page
Experience page
Normal page provided information
necessary to buy the product, it
expected buyer to make a decision based
on the logic
• Expects users to read and convince themselves
before buying
• Tracks only number of clicks on the “Buy”
button
Experience page enabled the emotional
connect between the buyer and the product
before he/she made the purchase decision
without compromising on the technical
information.
Creates a story and an engaging experience
Connects emotionally with the buyer
Enables interaction
Increases mindshare
Quantitatively measure the engagement
Better customer insight
Embed it in your website, Facebook tab, or
EngageDino microsite
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11. What we do
We provide tools to create experience page.
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12. What is different about us
• A user undergoes four stages while interacting with an advertisement:
Attention
Interaction
Desire
Action
• We use game elements to convert user’s attention to a desired action
• By making it fun and interactive we reduce dropouts at every step
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13. How we do it
• Our tool provides interactive elements for the experience page
• Drag and drop from the palette to customize the page in minutes
• User behaviour data is continuously captured to help measure and
analyse ROI better
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14. How it works
Create
Publish
Test and optimize
Create the experience page
using interactive elements
from our tool.
Save and publish on your site
or save it on engagedino or
embed it in FB tab/any site.
Test and optimize the page
for maximum results.
Works seamlessly across devices
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18. Landing page demo
Banner/Text ad/
Twitter/ FB
Interactive experience
page
Key message
Visit
engagedino.com
for live demo
Conversion
Lead generation
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19. Success story – Bhumi
1579 users reached the experience page
83% reached the key element (49% of them answered correctly)
66% completed the experience
22% clicked on the external link after the experience (40% of them filled up the
form)
6% commented about it on Facebook inside the experience page
98 seconds were spent on an average by the user
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20. Success story – Aircel
4 campaigns were run for Aircel – Aircel benefits, Pocket Internet, 3G mornings, Little extra
2564 users reached the experience page
76% reached the key element (60% of them answered correctly)
71% completed the experience
88 seconds were spent on an average by the user
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21. Team
Snehal Nimje (Co-Founder)
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IIT Bombay Alumnus
Co-Founder of Hellointern.com
Won awards at many national level entrepreneur competitions and international entrepreneurial conferences.
Expert in developing mobile based solutions
Co founder Campustable.com
Paras Jain (Co-Founder)
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•
•
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IIT Bombay Alumnus
Worked as a Management Consultant for 2 years
Active in Entrepreneurship Cell , IIT Bombay.
Conceptualized and executed Asia’s Biggest Business plan Competition Eureka!, also initiated Investor Pitching.
Advised MNC’s for designing their market expansion strategies in India
Co founder campustable.com
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22. Thank you
Paras Jain ( Co-founder)
Snehal Nimje (Co-founder)
paras@engagedino.com
snehal@engagedino.com
+919535135432
+918867466223