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Create engaging experience

Visit engagedino.com
Scenario 1 – Normal page

Ad clicked

User
converted

Clicks on
action button

1
Scenario 2 – Experience page

Ad clicked

Starts interacting on the
experience page
2
Scenario 2 – Experience page (contd..)

3
Scenario 2 – Experience page (contd..)

With each
interaction a strong
message is delivered

4
Scenario 2 – Experience page (contd..)

Curious user can
explore the product
further in the
embedded page

5
Scenario 2 – Experience page (contd..)

Key features are
highlighted to help
user make a
decision

6
Scenario 2 – Experience page (contd..)

7
Scenario 2 – Experience page (contd..)

Engaged user is
taken further

8
What just happened
Normal page

Experience page

Normal page provided information
necessary to buy the product, it
expected buyer to make a decision based
on the logic
• Expects users to read and convince themselves
before buying
• Tracks only number of clicks on the “Buy”
button

Experience page enabled the emotional
connect between the buyer and the product
before he/she made the purchase decision
without compromising on the technical
information.








Creates a story and an engaging experience
Connects emotionally with the buyer
Enables interaction
Increases mindshare
Quantitatively measure the engagement
Better customer insight
Embed it in your website, Facebook tab, or
EngageDino microsite
9
What we do
We provide tools to create experience page.

10
What is different about us
• A user undergoes four stages while interacting with an advertisement:
Attention

Interaction

Desire

Action

• We use game elements to convert user’s attention to a desired action
• By making it fun and interactive we reduce dropouts at every step

11
How we do it
• Our tool provides interactive elements for the experience page

• Drag and drop from the palette to customize the page in minutes

• User behaviour data is continuously captured to help measure and
analyse ROI better

12
How it works

Create

Publish

Test and optimize

Create the experience page
using interactive elements
from our tool.

Save and publish on your site
or save it on engagedino or
embed it in FB tab/any site.

Test and optimize the page
for maximum results.

Works seamlessly across devices
13
Interactive elements (1/3)

Q&A

Image drag and drop

Q&A with embedded hint URL

Image search
14
Interactive elements (2/3)

Youtube

Image drag and drop

Webcam upload
Soundcloud
15
Interactive elements (3/3)

HTML5 games

Facebook comment
Social

… and many more
16
Landing page demo

Banner/Text ad/
Twitter/ FB

Interactive experience
page

Key message

Visit

engagedino.com
for live demo
Conversion

Lead generation
17
Success story – Bhumi
1579 users reached the experience page
83% reached the key element (49% of them answered correctly)
66% completed the experience
22% clicked on the external link after the experience (40% of them filled up the
form)

6% commented about it on Facebook inside the experience page
98 seconds were spent on an average by the user
18
Success story – Aircel
4 campaigns were run for Aircel – Aircel benefits, Pocket Internet, 3G mornings, Little extra

2564 users reached the experience page

76% reached the key element (60% of them answered correctly)
71% completed the experience
88 seconds were spent on an average by the user

19
Team
Snehal Nimje (Co-Founder)
•
•
•
•
•

IIT Bombay Alumnus
Co-Founder of Hellointern.com
Won awards at many national level entrepreneur competitions and international entrepreneurial conferences.
Expert in developing mobile based solutions
Co founder Campustable.com

Paras Jain (Co-Founder)
•
•
•
•
•
•

IIT Bombay Alumnus
Worked as a Management Consultant for 2 years
Active in Entrepreneurship Cell , IIT Bombay.
Conceptualized and executed Asia’s Biggest Business plan Competition Eureka!, also initiated Investor Pitching.
Advised MNC’s for designing their market expansion strategies in India
Co founder campustable.com

20
Thank you
Paras Jain ( Co-founder)

Snehal Nimje (Co-founder)

paras@engagedino.com

snehal@engagedino.com

+919535135432

+918867466223

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Engage dino - Enabling engagement experience

  • 2. Scenario 1 – Normal page Ad clicked User converted Clicks on action button 1
  • 3. Scenario 2 – Experience page Ad clicked Starts interacting on the experience page 2
  • 4. Scenario 2 – Experience page (contd..) 3
  • 5. Scenario 2 – Experience page (contd..) With each interaction a strong message is delivered 4
  • 6. Scenario 2 – Experience page (contd..) Curious user can explore the product further in the embedded page 5
  • 7. Scenario 2 – Experience page (contd..) Key features are highlighted to help user make a decision 6
  • 8. Scenario 2 – Experience page (contd..) 7
  • 9. Scenario 2 – Experience page (contd..) Engaged user is taken further 8
  • 10. What just happened Normal page Experience page Normal page provided information necessary to buy the product, it expected buyer to make a decision based on the logic • Expects users to read and convince themselves before buying • Tracks only number of clicks on the “Buy” button Experience page enabled the emotional connect between the buyer and the product before he/she made the purchase decision without compromising on the technical information.        Creates a story and an engaging experience Connects emotionally with the buyer Enables interaction Increases mindshare Quantitatively measure the engagement Better customer insight Embed it in your website, Facebook tab, or EngageDino microsite 9
  • 11. What we do We provide tools to create experience page. 10
  • 12. What is different about us • A user undergoes four stages while interacting with an advertisement: Attention Interaction Desire Action • We use game elements to convert user’s attention to a desired action • By making it fun and interactive we reduce dropouts at every step 11
  • 13. How we do it • Our tool provides interactive elements for the experience page • Drag and drop from the palette to customize the page in minutes • User behaviour data is continuously captured to help measure and analyse ROI better 12
  • 14. How it works Create Publish Test and optimize Create the experience page using interactive elements from our tool. Save and publish on your site or save it on engagedino or embed it in FB tab/any site. Test and optimize the page for maximum results. Works seamlessly across devices 13
  • 15. Interactive elements (1/3) Q&A Image drag and drop Q&A with embedded hint URL Image search 14
  • 16. Interactive elements (2/3) Youtube Image drag and drop Webcam upload Soundcloud 15
  • 17. Interactive elements (3/3) HTML5 games Facebook comment Social … and many more 16
  • 18. Landing page demo Banner/Text ad/ Twitter/ FB Interactive experience page Key message Visit engagedino.com for live demo Conversion Lead generation 17
  • 19. Success story – Bhumi 1579 users reached the experience page 83% reached the key element (49% of them answered correctly) 66% completed the experience 22% clicked on the external link after the experience (40% of them filled up the form) 6% commented about it on Facebook inside the experience page 98 seconds were spent on an average by the user 18
  • 20. Success story – Aircel 4 campaigns were run for Aircel – Aircel benefits, Pocket Internet, 3G mornings, Little extra 2564 users reached the experience page 76% reached the key element (60% of them answered correctly) 71% completed the experience 88 seconds were spent on an average by the user 19
  • 21. Team Snehal Nimje (Co-Founder) • • • • • IIT Bombay Alumnus Co-Founder of Hellointern.com Won awards at many national level entrepreneur competitions and international entrepreneurial conferences. Expert in developing mobile based solutions Co founder Campustable.com Paras Jain (Co-Founder) • • • • • • IIT Bombay Alumnus Worked as a Management Consultant for 2 years Active in Entrepreneurship Cell , IIT Bombay. Conceptualized and executed Asia’s Biggest Business plan Competition Eureka!, also initiated Investor Pitching. Advised MNC’s for designing their market expansion strategies in India Co founder campustable.com 20
  • 22. Thank you Paras Jain ( Co-founder) Snehal Nimje (Co-founder) paras@engagedino.com snehal@engagedino.com +919535135432 +918867466223