A recent study found that 85% of consumers say they read online reviews for local businesses, up from 76% in 2012. Interestingly the number of reviews consumers read before trusting the business has gone down. Before forming an opinion of a business, 67% of consumers read six or fewer reviews, up from 52% in 2012. This means those reviews are more powerful now than they use to be.

1. Consumer reviews of businesses, products and services are having a growing influence over what
other consumers choose to do than ever before. The importance of what your family, friends and
evencomplete strangerssayaboutdifferent restaurants, stores, hotels, resorts etc., can be seen in
the number of apps and online sites that now actively encourage reviews by customers.
Apps such as Zomato, Tripadvisor, Agoda, Yelp, Foursquare, Around Us, and thousands more have
been built around the idea that sharing our opinions with people is a vital part of the social
engagementthat heavily influences which stores we decide to shop at, which hotels we decide to
stay at, even which restaurants we decide to eat at. Customer review apps are certainly more
popular and important now than ever before.
A recent study found that 85% of consumers say they read online reviews for local businesses, up
from76% in2012. Interestinglythe numberof reviewsconsumersreadbefore trusting the business
has gone down. Before forming an opinion of a business, 67% of consumers read six or fewer
reviews, up from 52% in 2012. This means those reviews are more powerful now than they use to
be.
There isan increasingneedtoengage withpeopleinthe social mediaworldwhether you want to or
not,and thisevolutionof online surveysandbusinessratings that are found everywhere by anyone
has prompted the development of a new line of online services for small businesses.
It’s no longer enough to do your best in your business with your customers, and it’s no longer
enough to ask your customers for a referral. Today, businesses need to be much more proactive
when it comes to positioning themselves best for those soft marketing opportunities.
The firstphase was to monitoryouronline brand.Whatwere people saying about your business on
Facebook, Twitter or LinkedIn? The next phase was to take it a bit further and be open about any
negative comments,dowhateveryoucouldtoresolve the issueandletpeople know;be transparent
in the process as much as possible.
Nowwe’re inphase three,withcompaniesdevelopingproductsdesignedspecificallytopromote
and generate apositive reputation.
The rise and growing importance of customer review apps

2. Kumusta app:
Kumusta app is a software tool that improves your relationship with your customers and future
potential customers, ignites great word of mouth, and helps your business market itself. The tool
promptsyourcustomersto provide youwithreviews, ratings and opinions regarding how they rate
the service of yourbusiness, how they rate the business itself, as well as your employees. The app
will helpbringattentiontoanynot-so-greatreviewsof yourcompany’sservice oremployees, which
gives you an opportunity to respond and resolve their issues, and look in to the matter. This
attention promotes strong customer loyalty and more positive reviews.
You can then publish the good reviews to your website and ask those customers to leave the
commentsonmore publicreviewsites.Negative experiencesare more likelytofindtheirwayonline
than positive ones; it’s just human nature. Proactively encouraging happy customers to say
something online can help raise those numbers.
The software comeswithtemplate tocustomersrequesting feedback, which links them to a simple
customer user interface.
Customers are more likely to say something to an individual person regarding their service or
company,often complimenting them, but are much less likely to post the same comments online.
On the flipside,because no one likes confrontation, any negative comments may more easily find
their way online rather than in a person with a company representative or employee.
For more detailed information, visit http://kumustaapp.biz/