We specialise in providing Digital Services to Hotels, Restaurants, Travel and F&B Brands around the world. Learn more about how we can help your business succeed online.

2. WHO WE ARE
OUR MISSION
We create customised digital
experience packages, serving up
a positive impression that makes
guests want to engage with your
brand before they even visit
your venue.
WE LOVE WHAT WE DO
We continually evolve our services,
incorporating the latest trends and
innovations. Our dedicated team
loves social media and technology as
much as they love food, travel, and
hospitality!
SERVICE YOU CAN DEPEND ON
With years of industry experience –
you can depend on us to consistently
deliver a high-quality service so
that your brand can realise its full
potential.
CREATING EXCEPTIONAL CUSTOMER EXPERIENCES
FOR THE FOOD & BEVERAGE, AND HOSPITALITY INDUSTRY

3. OUR CLIENTS

4. We achieved the no 1 trending event on Twitter, 84,000+ people
talking about us on Facebook, regional recognitions for a 1st
time event, Social Media Week Dubai #SMWIDubai in such a
short space of time and resources through sheer commitment
and dedication.
ANDY
SOCIAL MEDIA WEEK DUBAI
“With an abundance of energy and thorough subject
knowledge, Virtual Solutions has helped our new business
develop it’s social media presence. They continue to guide us
on our journey with humour and tenacity; being flexible to our
evolving needs. Can highly recommend”
ELIOT SEABORN-WREN
OWNER - THE CARLTON HOTEL
I’ve worked with Virtual Solutions on a number of projects to
data and have found them to be the ultimate professionals in
both approach and depth of knowledge in digital marketing.
They were able to deliver social media sessions tailored to our
needs which they completely over-delivered on. In addition,
their high ethical standards and complete transparency have
been highly appreciated.
NIKOLETTA STAMATOS
CHEF - MAKE IT HAPPEN
“I have had the pleasure of working with Virtual Solutions on a
number of projects recently. I find them to be true professionals
in terms of their approach and completion of a task. Their style
is refreshing and constructive as they are task focussed indi-
viduals that like to get a job done. I would recommend anyone
considering Virtual Solution’s services to give them a go, and let
the work speak for itself”
NEIL BARRETT
DIRECTOR
TESTIMONIALS

5. OUR PROCESS

6. HOW CAN WE
HELP YOU?
Our Experienced Team of Food & Beverage, Restaurant and
Hospitality Marketing Experts has developed a proven 3 Step
Process that will enhance your online presence and ensure that
it matches the high level of service you offer at your venue.
ANALYSIS STRATEGY IMPLEMENTATION

7. It aids us in:
• Assessing current levels of performance
• Identifying opportunities for improvement
• Providing detailed feedback on brand perception
• Revealing new, unknown or neglected markets
• Fine-tuning current strategies and plans to help
increase market share.
We then take an in-depth approach to analysing your
marketplace with:
• Buyer Personas and Target Audience Identification
• Competitor Analysis
• Online Reputation and Brand Perception
• Evaluating how your Company is performing across
your Digital Channels
A thorough marketing audit allows us to analyse your
objectives, understand your goals, highlights areas for
improvement and provides a benchmark for monitoring
future marketing activity. This will allow management
to make informed decisions on your marketing and
communication direction.
By conducting an impartial assessment, the team at Virtual
Solutions acts as a fresh pair of eyes and an outsider’s view
into your previous marketing activities and operations to
assess your performance against your competitors and
current industry standards.
Our analysis will help you to understand your current
market position.
The Analysis includes:
• SWOT ANALYSIS Examining your company Strengths,
Weaknesses, Opportunities and Threats
• PESTLE ANALYSIS – We look at several outside factors
impacting your business
• SEO AUDIT – Crawl analysis, SERPs, website
performance, security and optimisation
• SOCIAL MEDIA AUDIT – Channel optimisation,
engagement levels, social listening, timings, content
quality
• SOCIAL MEDIA PPC AUDIT – conversions, targeting,
settings, landing page quality, keywords and extensions
• CUSTOMER EXPERIENCE – including communications,
customer service, loyalty
• ONLINE REPUTATION – Brand perception, reviews
• COMPETITOR ANALYSIS – Allowing you to gain insight
into your business rivals
• WEBSITE EXPERIENCE – How your website appears
and performs for your customers to ensure that your
target audience will have an optimal experience
• OBJECTIVES AND STRATEGIES­– Objectively
quantified, data-driven results that allow your business
to make informed decisions going forward
The first step is a full analysis of your service
both offline and online. We do this so we can see
how your business operates from a customer
experience and marketing perspective.
We’ll visit your premises anonymously to evaluate
the offline experience.
EXAMPLE
For restaurants, this involves visiting at both lunchtime
and evening and placing an order for delivery where
applicable. Our report will include (but is not limited
to) ambiance, cleanliness, menu, food quality, staff
knowledge, interactions, digital experience and
responsiveness on your website, email and social
channels.
For hotels, we’ll book a 2-night stay and assess
everything from making enquiries, booking procedure,
check-in, cleanliness, facilities, dining experiences,
amenities, room service, check out and digital
experience.
We don’t rush this process as the results are vital for
identifying the various factors that comprise your
operations. We’ll work with you to report on any other
areas of importance not mentioned above.
STEP1-ANALYSIS

8. Using the information gathered in the audits we
will then deliver a comprehensive marketing and
communication strategy to ensure you meet
your business objectives whilst providing your
customers with an exceptional digital and in-
house experience.
Coordinating your activities is critical to
eliminating interference and maximising your
profits, whilst effectively communicating your
company message.
Our marketing strategy covers all areas of your
brand activities and ensures that each technique
is optimised – allowing all of your departments to
be aware of what each is doing, and determine
how they need to work together for best results.
Our Strategy provides a blueprint for attaining
your marketing objectives. It is the building block
of a solid workable marketing plan. It is specifically
designed for your business after detailed
marketing research has been conducted.
A marketing strategy helps you to concentrate
your resources on the best possible
opportunities with the end goal being an increase
in sales.
Our expertly crafted plans will :
• Aid with Focus and Direction
• Save time and money
• Elevate you above your competition
• Translate your company vision, mission,
objectives, into effective Marketing
Initiatives
• Serve as the foundation for your
communication campaigns
• Improve the effectiveness of the Marketing
message to guests
• Develop consumer preference and loyalty
for your brand
• Increase profit and footfall
Using the information we’ve gathered from Step
1 we will help you determine exactly what guests
want from your business, what they’re willing to
pay and how you can differentiate your product
or service from the competition.
We will then create a Marketing and
Communications strategy including:
• Detailed Buyer Personas
• Social Media Channels and Best Practice
• Mission Statement and Vision
• Slogans and Straplines
• Hashtag Research
• Keyword Research
• Marketing Targets and Projections
• Content Marketing Plan
• Procedures for Internal and External
Communications
STEP2-STRATEGY

9. Once we’ve created a powerful marketing and customer
experience strategy for your business, the next step is
implementation.
We will provide you with a Bespoke Digital Solutions Package – which
we’ll then manage for you, acting as your Marketing Department
and implementing your tailored strategy directly – allowing you and
your staff to concentrate on the day-to-day operations of your
establishment.
We’ll keep you updated regularly with a personalised real-time digital
dashboard, detailed monthly reports and weekly consultations so
that we can help you:
• Effectively plan new menus, events, special offers
• Resolve customer issues quickly
• Identify and track changing customer demands
• Make guests feel important and appreciated
• Build and nurture customer relationships
• Keep customers coming back, with their friends and family
• Strengthen brand awareness and sentiment
• Enhance your image in the local community
• Make meaningful operational decisions, and identify clear plans
for progress
• Attract and motivate top talent
• Generate ideas to increase footfall, and fill tables/rooms during
quiet periods
• Suprise and delight your guests
• Create memorable experiences
• Consistently provide exceptional customer service
STEP3-IMPLEMENTATION

10. OUR SERVICES

11. OVERVIEW
Increasingly, hotels, restaurants and
Food & Beverage businesses are realising
the importance of branding and brand
communication, that it extends far beyond
simply a nice logo and an attractive colour
palette. Branding is about creating a personality
for the company, product or service that
can become recognisable to customers and
provides a unified look and voice to everything
the company does.
BENEFITS
 Improved Recognition
 Trust
 Effective Advertising
 Enhanced Financial Value
 Inspired Employees
 Generation of New Customers
BRAND COMMUNICATION INSIGHTS
Branding is a promise made by the organisation to the audience that
talks about who they are, what they stand for and what makes them
unique. Studies have shown that companies with branding strategies
experience a number of benefits compared to those who don’t.
BRANDING COMPANIES FOR SUCCESS
Whether your business is looking to establish an online presence
or seeking to stand out from the competition, our services can be
tailored to suit your needs.
The process of branding companies is complex. Your brand values
must appeal to customers and guests to generate trust and loyalty,
which is critical for growing your business.
BRANDING SERVICES FROM VIRTUAL SOLUTIONS
We look at the aims and spirit of your business. Whether your goal
is to increase customer numbers, testing a new menu or service,
or launching a special offer or event, we can help to effectively
communicate your brand messages and values to maximise your
impact.
Our skilled branding experts create a unified, cohesive package for
your business which includes values, mission statement, ethical
statements, vision, tone and communication guidelines.
We use a strong analytical basis for everything we do with a generous
serving of creativity. We craft brands with heart, that allow your
business to grow and flourish.
BRAND
COMMUNICATION

12. THE IMPORTANCE OF CONTENT MARKETING
Content marketing is a strategic marketing approach that
speaks directly to your audience with valuable, relevant, and
consistent content. This, in turn, increases bookings and
reservations, while entertaining and educating your guests.
A high-quality content marketing strategy uses engaging
information in the forms of social media posts, blogs, articles,
videos and other materials to attract, educate and delight
customers by offering value, information and personality on new
menu items, special offers, events, and hospitality packages.
CREATING CONTENT FOR SUCCESS
Excellent content should be strategic and considered – quantity
does not win over quality in the modern arena. One high-quality
piece of content can beat ten mediocre ones but not everyone
can produce that kind of content on a regular basis, most
businesses simply don’t have the time or resources. That’s
where Virtual Solutions can help.
We look at the kind of content your customers want – whether
this is the general public or other businesses. Business to
business content marketing is as important as content created
for consumers and requires a slightly different approach but the
same focus on quality and relevance remains the same.
We look at the overall aims of your business to help assess what
will work. We don’t produce ‘filler’ articles or ‘clickbait’ aimed just
to try and attract attention on social media without delivering
on its promise. All of our articles, eBook, white papers, social
media posts, announcements and press releases are based on
relevant keywords or phrases and fit into a plan – one that sees
your business grow. All of our content is of the highest quality
and written in your brand’s ‘voice’.
CONTENT MARKETING SERVICES FROM VIRTUAL
SOLUTIONS
Content marketing should be used as part of a complete
inbound marketing strategy and again, we can help you
formulate this. We can assist with identifying your customer’s
requirements, the level of service they want from your business
and the type of information you can provide to satisfy their
needs.
By creating targeted buyer personas and mapping out the
customer journey, we’ll build a comprehensive strategy which
includes content and other inbound marketing approaches.
Working alongside a branding strategy, this means we can
improve the position of your business and move towards your
short and long term goals in a comprehensive and cohesive way.
If your business needs to breathe fresh air into its content
marketing strategies or is creating one for the first time, we
can help you. By working in partnership with your business
we’ll nurture a long-term relationship with you that means we
understand your guests and can ensure that everything your
company publishes fits into this plan and produces measurable
results.
OVERVIEW
Today’s consumers are empowered
consumers. Hotel and restaurant guests make
purchasing decisions based on quality, brand
values and the experiences of others, turning
to the internet and social media to conduct
research and make reservations.
BENEFITS
 Educates Customers
 Drives Traffic
 Improves SEO
 Generates Bookings & Reservations
 Promotes Integrated Marketing
CONTENT
MARKETING

13. INVESTING IN CUSTOMER EXPERIENCE
With Virtual Solutions, you are investing in the future of your
venue. You will benefit from our years of experience and deep
understanding of the Food and Beverage and Hospitality
markets, whilst allowing your staff to focus on the jobs you’ve
trained and hired them to do.
Consider how you connect with your existing clientele.
Customer service is continually evolving, with a strong focus
on the use of social media platforms and the real-time
engagement they can offer.
Whatever way your customers want to connect, you need to be
there to answer them, and the sooner you reply, the better so
you can satisfy the customer desire for instant gratification.
To fully engage, you must also understand your customers’
current and future needs, challenges and goals. You can use
that information to deepen your customer relationships,
while strategizing how best to serve them. After all, mutually
beneficial engagement always reveals itself on the bottom line.
CHANGING CONSUMER TRENDS & EXPECTATIONS
A decade ago, a customer asking their waitress for gluten-
free menu options would have been met with a lack of
understanding. Today, many restaurants train their staff
to understand popular dietary trends to provide suitable
recommendations to those with special diets.
Customers expect to be treated well. They want brands to
be responsive, take a genuine interest in their needs and help
solve any problems quickly. When guest expectations are met
quickly, professionally and consistently, they’ll reciprocate with
increased spending, and are more likely to recommend your
establishment to friends and family. When you implement
measures to increase spending amongst your customers,
everyone benefits.
CUSTOMER EXPERIENCE SERVICES FROM VIRTUAL
SOLUTIONS
Virtual Solutions offers a complete 5 Star multi-channel support
package to aid you in bringing your exceptional customer
service from the front of house into the digital world.
Our highly trained experts use the latest techniques and
technologies to monitor social media mentions, review sites and
help desks to respond to customer queries, proactively engage
with customer comments, and assess the market climate to
ensure that your brand is visible and positively received.
Feedback from customers will be communicated to you as
part of our consultation process, allowing you to streamline
operations, identify customer issues and trends and enhance
staff training. These processes then inform our content and
social media strategy, to educate and delight your guests
further.
We use these channels to answer general questions about
opening hours, menu options, venue accessibility, etc. – and
liaise with your booking team to determine in-house availability
and special events queries.
We offer the highest level of personal attention for you and your
customers.
OVERVIEW
Your customers expect you to be able to address their
questions and concerns at any time, over any channel.
Customer Experience is rapidly becoming the key point
that sees a potential visitor decide whether to spend
with you or not.
Customer Experience is about giving your customers
what they need when they need it – every time they
need it. Increase your bottom line with a strong,
responsive online team who are dedicated to the
success of your brand.
BENEFITS
 Increased Bookings and Enquiries
 Premier Level of Customer Service
 Enhanced Positive Brand Image
 Greater Customer Satisfaction
 Customers Feel Valued
 Increased Customer Loyalty
 Reduced Complaints
CUSTOMER
EXPERIENCE

14. CREATING A DIGITAL MARKETING STRATEGY
There are many different focuses for a digital marketing strategy
and one of the main benefits of doing marketing digitally is the
ability to track and monitor results. Real-time data combined
with regular summaries means you can quickly and easily see
what is working and what isn’t. This flexibility means your money
isn’t wasted on campaigns or approaches that don’t yield the
desired results.
DIGITAL MARKETING STRATEGY SERVICES FROM
VIRTUAL SOLUTIONS
The first step in our process is to look at your short and long
term goals. Our consultative approach helps us understand
what you want to achieve, and identify the metrics to focus
attention on.
For example, your business may be seeking to attract new
guests and re-engage lapsed customers. Events and Special
Offers are other areas that can benefit from a well-crafted
digital marketing strategy, before the campaign launch and
afterwards.
The importance of social media isn’t lost on anyone today and
as a business owner or manager, it needs to form an important
part of your strategy.
Virtual Solutions are social media experts who can help create
an approach that will enhance your standing on Instagram,
TripAdvisor, Zomato, Facebook, Twitter or other sites.
We can even help you find where your customers are if you are
unsure where to focus your efforts. We can organise virtual
launch parties and PR campaigns to reach customers in a
targeted and effective way.
We want your business to grow in a way that is sustainable and
long-lasting. We’ll work with you and your team to increase your
brand’s visibility, build trust with potential and existing customers
and look at the latest trends and changes to see what might
affect your business.
OVERVIEW
Our services include the creation and operation of
a digital marketing strategy that will help your Hotel,
Restaurant or Food & Beverage brand achieve its goals.
BENEFITS
 Delivers increased footfall and uptake
 Creates meaningful relationships with target
audiences
 Builds brand reputation
 Earns trust
 Ensures online business survival
 Helps achievement of company goals
DIGITAL
MARKETING
STRATEGY

15. WORKING WITH INFLUENCERS
Virtual Solutions has carefully cultivated connections with local
Food & Beverage Influencers who cover lifestyle, food, drink,
hotel, and travel topics. We work in partnership with these
connections to give you the best possible Influencer coverage.
We carefully select the Influencers we work with; taking into
account their social standing, schedule of posting, ethical
motivations, honesty, trend forecasts, and relevance to the
market as a whole. We select the most appropriate Influencer
for you, and build a relationship with them on your behalf, saving
your business time, money and resources.
INFLUENCER SELECTION
By associating with an Influencer, your reputation is tied to theirs
– Virtual Solutions makes sure that all of our Influencer contacts
are reputable, honest and well-established – giving your brand a
human face that people trust.
Before we engage the services of any of our Influencers, we
create a brand strategy for your company, identifying the areas
that need promoting, recent successes that may interest
the public, and how your brand image and voice need to be
delivered. We then connect you with an Influencer who shares
the same values and can offer the biggest benefits to your
company, and manage their engagement – so your company
can benefit from their expertise as soon as possible.
Using our services helps you avoid working with self-proclaimed
‘bloggers and influencers’ who are on the look out for freebies,
without offering value in return.
We cultivate connections with influencers who have an active
audience that matches your customer profile, and who
generate interesting and relevant content.
INFLUENCER MARKETING SERVICES FROM
VIRTUAL SOLUTIONS
We promote authenticity and insist that our Influencers to
do the same – honesty and transparency is vital when using
Influencer Marketing, otherwise customers gain negative
associations with your company, and it actively damages the
brand.
By being honest about their experiences with your services,
you gain valuable targeted feedback and actionable data to
incorporate into your business plan, keeping you on trend and at
the cutting edge of customer expectations.
Virtual Solutions specialises in creating long-term brand
endorsement campaigns, and networking with Influencers to
create valuable relationships that reach new communities of
buyers, and allows for higher quality marketing and advertising
to be undertaken through these connections.
OVERVIEW
Connecting with the right Influencer can boost
the visibility and credibility of your brand among
highly targeted, engaged audiences – stimulating
conversation, increasing enquiries and interest, and as a
result – see your sales figures grow.
BENEFITS
 Raise Awareness for New Menu Launches
 Create a Buzz around Events
 Increase Brand Awareness
 Increase Media Exposure
 Encourage New Customers to Visit You
 Enhance Brand Image
 Cultivate Brand Champions
INFLUENCER
MARKETING

16. MAXIMISE YOUR PROFITS
Feedback is an essential element for those in the F&B and
Hospitality Industries, it allows you the opportunity to evaluate,
amend or discard particular ideas or services. However
that feedback is only valuable when it is uncompromised by
relationship bias – your staff, for example, may not feel that they
can inform management that they disagree with a particular
idea, or that they don’t believe a particular initiative will work.
We will honestly tell you which areas you are succeeding in,
which areas you may consider expanding in, and which areas you
may need to re-evaluate.
Having a third-party assess your venue will give you
unprejudiced, unbiased and honest feedback that you can
use to create optimised and strategic plans to maximise your
Customer Experience, and your bottom line.
WHY YOUR BUSINESS NEEDS MYSTERY SHOPPING
Mystery Shopping is a cost effective way of monitoring service
standard quality, evaluating and motivating staff performance,
identifying areas of weakness, understanding the customer
journey and what they are expecting of you, as well as
determining how your brand is performing in the market as a
whole, and against your key competitors.
Our individually tailored Mystery Shopping program will aid you
in training your employees to delight guests, and see customers
returning time after time.
We account for your unique standards and expectations,
and create surveys and strategies to gain the valuable
information you need. Our Clients have been delighted with the
positive impact our Mystery Shopping has had on employee
engagement, customer service and satisfaction, and overall
brand growth.
We will meet with you to discuss your exact requirements and
what you wish to monitor. We will devise a suitable questionnaire
for your organisation so you can be guaranteed to have
something that is totally appropriate to your needs. Scoring and
weighting will be added so you we can focus on what is most
important to you.
MYSTERY SHOPPER SERVICES FROM VIRTUAL SOLUTIONS
Virtual Solutions will provide reports and statistics to enable
you to track customer service performance, and monitor your
customer service by anonymously auditing nominated outlets –
a schedule of visits will be agreed and could be weekly, monthly
or quarterly.
We will prepare everything for you including shopper’s briefs and
agree a shopper spend if appropriate, provide you a measuring
facility for inter-branch competitions and customer service
awards, we will check the service provided by each location
against your quality controlled standards to ensure every venue
is reflecting the brand image and giving a consistent level of
customer service and providing a positive overall customer
experience.
We extend your quality assurance program to the intangible
elements of your customer service, confirming whether your
staff is promoting those services and products they have been
instructed to promote and that any advice and information your
employees are giving is accurate and conforms to any relevant
legal requirements.
Whether you are newly opened, an established venue, or even
part of a chain – we can help you devise a suitable Mystery
Shopping strategy that gives you the most appropriate and
actionable information.
Unlike many other Mystery Shopping programs, Virtual
Solutions recognises the necessity of evaluating your
digital platforms – to give an exceptional experience to your
customers, it is vital that your brand image is consistent on
every level.
Our Online Mystery Shopping program evaluates your Social
Media and Customer Service channels from a prospective
customer point of view. This process includes requesting
information, products, and services and engaging with your staff
to measure the website standards, efficiency, and turnaround
time.
We also offer the ability to evaluate any Live Chat services your
venue offers, testing the functionality of your system in terms of
availability, efficiency, responsiveness, and accuracy.
Virtual Solutions is passionate about providing an exceptional
customer experience and our Mystery Shopper services gives
you actionable, quantifiable and accurate data that is relevant to
you and your customers.
OVERVIEW
The Food & Beverage and Hospitality Industries in the
UK and the UAE are highly competitive – your business
needs to actively offer exceptional levels of customer
service to maintain guest interest.
Mystery Shopping evaluates the complete experience
given by your venue from a consumer perspective
– helping you evaluate current levels and offering
actionable insights for improvement, thus helping you
to consistently exceed customer expectations.
BENEFITS
 Unbiased appraisal and in-depth report
 Constructive feedback and creative suggestions for
improvement
 In-depth evaluation of processes, product, and
personnel
 Optimised and strategic plans to maximise your
Customer Experience, and your bottom line
 Increase your competitive advantage
 Anticipate changing trends and wishes of customers
more easily
 Confidential detection of any deficiencies in service
MYSTERY
SHOPPER

17. REPUTATION MANAGEMENT
How many companies have had their brand crumble around
them because they failed to manage their reputation? By
responding inappropriately, too slowly, or not at all – these
businesses have left themselves at the mercy of their most
unhappy reviewers and paid dearly for it.
REVIEW MANAGEMENT
Online reviews, ratings, and comments carry enormous power
in the Restaurant and Hospitality industries – they are largely
used by prospective customers to decide whether they want
to spend their money with you, or one of your competitors.
Effective Reputation Management assists you in improving your
online image, connecting with customers, and reducing the
potential fallout from negative social media content.
Dealing with a negative review is not a simple matter – you
cannot leave it unattended and hope that once it is no longer
immediately visible, that people will ignore it. Many customers
will actively seek to read the negative comments and base
their opinions on whether there are repeat issues, common
complaints and how well a venue has handled the feedback.
Unattended issues will lead your visitors to assume the worst –
even if you have internally dealt with the issue, you need to be
seen to dealing with it.
REPUTATION MANAGEMENT AND SEO
Search Engine Optimisation (SEO) also needs to be considered
when it comes to your Reputation Management – if consumers
are searching for particular terms, and an unattended negative
review is the first thing they see, it will taint their impression of
your brand before they even consider interacting with you.
By managing your presence on popular review sites such
as TripAdvisor, Zomato , and Yelp as well as monitoring SEO
functions with keyword analysis, sentiment and page rankings,
Virtual Solutions can identify potential danger hotspots and
implement Reputation Restoration techniques – giving your
business the power to protect its brand image.
Virtual Solutions provides you with a comprehensive Reputation
Management program which monitors what is being said about
your brand across social media, review sites and forums. We
use our specialist software to track usage of your brand name,
related sentiment, and other key search terms. We identify your
immediate competitors and analyse their activity, and provide
an ongoing consultancy services to improve communications
internally, and manage reputation risk.
On your behalf, we engage reviewers quickly – addressing any
unhappy customers with a professional, empathic and relevant
service. We actively identify new opportunities and address the
root cause of the customer complaint and use this feedback to
provide you with a report that you can use to aid in staff training,
streamlining operations and identifying areas of change.
REPUTATION MANAGEMENT SERVICES FROM VIRTUAL
SOLUTIONS
We help defend your business against ‘trolls’ and defamatory
content levelled against your company. Wherever possible, we
will help you remove inappropriate or unsubstantiated content
from blogs, social and professional media profiles, review sites,
press and forum sites.
Reputation Management isn’t just about dealing with the
negatives; we respond and thank positive reviewers –which
doubles down on the amount of positive sentiment being
expressed, building confidence and a rapport with your guests,
as well as enhancing and growing your reputation. This is a step
that many reputation management firms ignore, or simply do
not offer.
We create a bespoke PR and Content strategy that is highly
effective in getting your venue and brand talked about in
a positive fashion, d is specifically targeted for maximum
exposure and impact. We identify, claim and enhance all local
listings – such as those on TripAdvisor or Zomato, and ensure
that you have consistent company information available to your
audience – including up to date contact information for each
of your venues, correct location details on Google Places and
Google My Business, relevant opening and closing times, and a
clearly defined ‘Contact Us’ procedure for direct enquiries.
OVERVIEW
Your reputation is the foundation of your business – it
inspires trust, custom and loyalty.
But reputation is fragile – what you’ve spent time,
money and resources to carefully cultivate can be
wiped out in an instant when there is no Reputation
Management in place to handle a negative situation.
BENEFITS
 Improved Trust
 Maintain a Positive Reputation
 Higher Profits
 Attract and Retain Top Talent
 Promote Your Business
 Increased Search Engine Visibility
 Reduce Costs
REPUTATION
MANAGEMENT

18. OVERVIEW
Social media has quickly moved to being one of the
central parts of life for many people. It is used to keep
up with friends, meet new people and to see what is
happening in the world. Increasingly, it is also used to
make choices about where to eat, stay and visit.
BENEFITS
 Gain valuable customer insights
 Increase brand awareness and loyalty
 Run targeted ads with real-time results
 Increase website traffic and search ranking
 Provide rich customer experiences
 Generate higher numbers of bookings and enquiries
SOCIAL MEDIA
MANAGEMENT
SUCCESSFUL SOCIAL MEDIA MANAGEMENT
As experts in using these channels, Virtual Solutions can help
your company establish itself on social media, present on the
channels that your customers frequent, participating in online
communities with quality and engaging content.
Recent investments in messenger apps from heavy hitters
such as Facebook and Twitter demonstrate the growing trend
of using Social Media as a Customer Service channel. Having
a social media presence is imperative for all types of Food and
Hospitality businesses, this means having a highly trained social
media management team.
SOCIAL MEDIA EXPERTS
We’ll create a strategy that is customised to your business, its
needs and its goals. We’ll analyse your customers to see what
sites they use and focus attention on these while maintaining
a consistent presence on others. We can help you capitalise
in a positive way on trends across social media that can make
your brand stand out from the competition – acting as your
dedicated brand champion.
SOCIAL MEDIA MANAGEMENT FROM VIRTUAL SOLUTIONS
We use the latest tools and techniques to seamlessly update
each of your channels on a daily basis with targeted posts as well
as ensuring that any posts, comments or replies are engaged
within a positive way. We can spot any customer service issues
and advise you so that steps can be taken and solutions offered
via the medium that they are raised.
We also monitor the internet for mentions of your brand and
look for opportunities to enhance your reputation online. This
might include PR opportunities or the chance to work with
influencers or journalists. This can involve segmented lists to
highlight the right people to work with.
Finally, we want you to see first-hand what we do, the results of
our efforts and what people are saying about your company due
to our work. This means we will provide weekly analysis reports
along with strategy suggestions that mean we can help you
keep on top of the latest changes and trends.

19. OVERVIEW
Our services include the creation and operation of
a digital marketing strategy that will help your Hotel,
Restaurant or Food & Beverage brand achieve its goals.
BENEFITS
 Delivers increased footfall and uptake
 Creates meaningful relationships with target
audiences
 Builds brand reputation
 Earns trust
 Ensures online business survival
 Helps achievement of company goals
SOCIAL MEDIA PPC
ADVERTISING
SUCCESSFUL SOCIAL MEDIA PPC ADVERTISING
When you are seeking to grow your social media presence, or
promote a new menu, special offer or event, raising awareness
on Social Media can have an immediate impact.
With PPC or pay per click marketing, you can see instant results
for your desired goals.
BENEFITS OF SOCIAL MEDIA PPC ADVERTISING
• You only pay when an interested person clicks on your ad.
• You set your budget to control costs.
• You can reach your target consumer at the right time
with the right ad.
• PPC data can inform your other marketing channels.
AVOID SOCIAL MEDIA PPC FAILURE
The failure to get ahead of the competition on social media can
set a business back years and therefore it is important to get
it right from the start. We don’t expect you to take our word
for what success looks like – we will show you the facts and
figures, with in-depth monthly reports and analysis, and custom
dashboards.
We work on advertising campaigns across the major social
media networks including Facebook Pages, Instagram, Twitter
and LinkedIn. We’ll make real-time adjustments to optimise
your ads, keywords and settings and ensure the success of your
social media PPC campaign.
SOCIAL MEDIA PPC SERVICES FROM VIRTUAL SOLUTIONS
If a pay-per-click campaign isn’t set up correctly, a business can
waste a lot of money. There is a steep learning curve involved
that many businesses simply don’t have the time, resources or
manpower to dedicate to mastering. But by using the services
of Virtual Solutions, you can skip over this process and go
straight to a successful campaign.
We use the very latest PPC tools and strategies to promote
your business on social media. There are no corner-cutting
strategies used, no bots or fake likes or followers – our expert
approach means that you’ll see results while engaging a genuine
audience.

20. CASE STUDIES

21. Kua ‘Aina is a legendary Burger and Sandwich restaurant chain that spans the globe, and counts individuals like
former US President Barak Obama amongst its clients.
Their London venues were looking to create a buzz around their unique ‘Lava’ grilling method, with a fun and quirky
promotion. The Retweet and Eat campaign we developed was highly successful and saw celebrity engagement
from superstars such as Nicole Scherzinger.
KUA AINA
We created a Retweet and Eat campaign for their Carnaby
Street Store to promote the new breakfast menu increasing
the monthly reach from 37.6 thousand to 6.15 million when
the campaign went viral.
Increased Facebook
Engagement rate from
Increased Instagram
followers
by 33%
4.38% to 12.98%

22. Thomas Carr @ The Olive Room is an award winning restaurant, located in Ilfracombe, North Devon. Offering a
fine dining experience in a relaxed environment, the Olive Room has been awarded a Michelin Starr and three AA
Rosette’s for Culinary Excellence.
Michelin starred chef Nathan Outlaw saw Thomas’ potential and appointed him as Head Chef of Restaurant
Nathan Outlaw in 2010. Under Thomas, the restaurant recieved two Michelin stars within a year of opening, as well
as numerous other accolades and awards within the hospitality industry.
THE OLIVE ROOM
Invited to Review the newly opened, The Olive Room by
Thomas Carr - we predicted that the food and service was
Michelin Start quality, and in 2016 they were awarded one.

23. The Carlton Hotel is a 4-star luxury boutique hotel with over 40 deluxe rooms.
Following a change in ownership, the new operators were looking to attract a larger selection of the local business
community, fill reservations during quieter periods, and promote their new year-round opening times - setting
them apart from the traditional ‘seasonal’ hotels.
Since aiding them in their campaign, the Carlton Hotel has gone on to win a number of prestigious tourism awards
and has been highly successful in meeting and exceeding their goals.
THE CARLTON HOTEL

24. Kentisbury Grange is a luxury country hotel on the edge of Exmoor National Park. This stylish, boutique manor
house is the ultimate chic retreat, romantic getaway and country escape all rolled into one hand selected.
Award-winning restaurant, The Coach House by Michael Caines, is located in the hotel’s stunning grounds and
surrounded by rolling Devon Countryside. The restaurant specialises in fine dining and offers exquisite seasonal
menus created by Michelin starred chef Michael Caines MBE and Head Chef James Mason.
KENTISBURYGRANGE
Dawn was invited by Michael Caines to Live Tweet
a special 6-course tasting menu with wine pairing
to her online audience of
13k local followers

25. Based in Oman, Baisah is an up and coming shopping website that aim to offer daily deals that are
unmatched by any of their competitors. Their products are internationally sourced, andhand selected.
Challenges
Disrupting the daily deals model in Oman, Baisah prides themselves on offering only hand-curated
products which can be picked-up from convenient collection points in Oman with exceptional customer
support.
We were asked to produce a comprehensive strategy report that covered a detailed digital marketing
campaign for the Pre-Launch and Post-Launch stages to include
BAISAH

26. IndigoFX are a leading global
currency exchange payments
provider who prides themselves on
giving a stellar online experience.
They assist corporations and
individuals across the globe from
their offices in London and Dubai.
Challenges
The experts at IndigoFX
believed in inbound marketing
but didn’t have an in-house
team to implement an effective
multi-channel communications
strategy. They were keen to guide
their audience their through the
world of Foreign Exchange while
maintaining the highest standards
of professionalism.
INDIGO FX

27. Social Media Week Dubai is part of
the biggest global conference that
brings together thought leaders
and practitioners to explore how
social media and technology are
changing business, society and
culture around the world.
Challenges
For the first time in its history,
Social Media Week took place in
the MENA GCC Region in Dubai
in November 2016. The aim of
#SMWiDubai was to bring together
the city’s most digitally active,
engaged and influential Social Media
users for an Event which featured
Master Classes, Panel Discussions,
Networking, Keynote Speakers and
a prestigious awards ceremony.
SOCIAL MEDIA WEEK DUBAI

28. OUR TEAM

29. LAURA BLACKBURN
PPC EXPERT
Laura is a highly experienced digital marketing
expert specialising in PPC. Google and Bing certified
she has been managing paid search campaigns for
over 10 years.
LAUREN PIRIE
SOCIAL MEDIA EXPERT TRAVEL BLOGGER
Lauren is a dedicated social media manager who
specialises in working with companies within the travel
and hospitality industries.
AHMAD ABDULLAH
EVENTS MANAGER
Ahmad has considerable experience in operations,
promotions, events, and campaigns. He has worked
on over 75 integrated campaigns for major clients
such as The Spartan Race, Dubai World Cup, Abu
Dhabi Summer Festival, Rugby Sevens and Lady Gaga.
OUR TEAM

30. LYNNE PRATT
FOUNDER
Lynne brings over 15 years of experience to Virtual
Solutions, having worked in the Hospitality industry,
as well as with Award-Winning Photographers and as
a magazine editor. sion for fine dining and exquisite
experiences.
DAWN GRIBBLE
FOUNDER
Dawn brings over 20 years of Food Beverage and
Hospitality experience to Virtual Solutions. Having
worked with Award-Winning Boutique hotels, Michelin
Star Restaurants, International Food Brands, Celebrity
Chefs and Influencers, she lives and breathes a pas-
sion for fine dining and exquisite experiences.
SIMON GRIBBLE
CUSTOMER EXPERIENCE MANAGER
Simon comes from a family of hoteliers and was raised
with an insider’s perspective on how the industry
functions – he was taught the value of high-quality
OUR TEAM

31. V i s i t V i r t u a l - S o l u t i o n s . me