digital marketing executives types search engine optimization, seo,google ad, social media optimization,email-marketing,sem

1. Digital marketing executive
1. Search engine optimization(SEO)
2. SEO Activates
3. Google Ad words and Display
4. SMO( Social Media Optimization)
5. E-Mail Marketing
6. SMS Marketing
Digital Marketing is a combination pull and push
technology to execute marketing campaigns

2. Search engine
optimization(SEO)
SEO is techniques which help search engine find and rank
site higher than the millions of the sites in search engine.
 Optimization search Results
 Increases Visibility
 Increases Online traffic

3. SEO Activates
On page
• Title tag
• Mata description
• Keyword tag
• H1 tag
• Images
optimization
• Keyword density
• Robot tag
Off page
• Social
bookmarking
• Blog creation
• Social media
• Forum posting
• Articles submission
• Search engine
submission

4. Google Ad words and Display
• Video
• CPV
• Pull strategy
• Ecommerce
website
• MCC A/C
• Image
• CPM/VCPM
• Push strategy
• Text ad
• CPP/PPC
• Pull strategy
Search ad
words
Display ad
words
Video ad
words
PLA/shopping
ad words

5. SMO( Social Media
Optimization)
 Cerates your Business pages
 Use Facebook application
 Promote events
 Promote your sales , Promote your offers
 Get Feedback
 Facebook Ad
 Creates a solid company profile
 Connect with specialist employs
 Ask for introduction

6.  2nd largest search engine
 Use your keywords with uploading a video
 Cerate a series of video
 Build a Network
 Creates a twitter profile
 Twitter events
 Twitter Promotion, offers

7. E-Mail Marketing
A marketer’s bread and butter
Educators’ preferred channel
 Finding New Customers
 Generating Inquiries
 Students Service
 Admission process
 Contacts from
 Free structures
 Branding, Promotions

8. SMS Marketing
SMS marketing services helps you to
information, news, promotions or actives, from
your business direct to the right your
customers
• on average 12% of Facebook post are read
• 20% of email are read
• 29% of twitter are read
• 95 % of text massage are read 10 minutes