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Understanding Podcast and Video Metrics

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This presentation was originally done at Content Marketing Retreat, May 9th, 2014; Langley, WA. It breaks down some initial ideas on gathering metrics for conversion with podcasting.

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Understanding Podcast and Video Metrics

  1. 1. Understanding Podcast & Video Metrics Content Marketing Retreat May 2014 Pamela Muldoon
  2. 2. Content & Social Media Podcaster - Voice Over A little about me… @pamelamuldoon
  3. 3. Is There An Audience? @pamelamuldoon
  4. 4. @pamelamuldoon
  5. 5. @pamelamuldoon
  6. 6. @pamelamuldoon
  7. 7. @pamelamuldoon
  8. 8. @pamelamuldoon
  9. 9. @pamelamuldoon
  10. 10. UNIQUE VISITORS EACH MONTH @pamelamuldoon
  11. 11. EACH MONTH @pamelamuldoon
  12. 12. HOURS OF VIDEO UPLOADED EACH MINUTE @pamelamuldoon
  13. 13. Connect Content Goal To A Business Objective
  14. 14. Goal Business Objective @pamelamuldoon Increase Brand Awareness Increase Sales/Leads Decrease Customer Service Calls Shorten Sales Cycle Train/Educate Staff
  15. 15. Intention To Next Conversion @pamelamuldoon Key Performance Indicator Goal Business Objective
  16. 16. Common KPI’s @pamelamuldoon • Downloads • Audio/Video • Landing Page • Subscribers • Channel • Email List • Referral Traffic • Time On Page
  17. 17. Connect With Pamela Pamela Muldoon Next Stage Media Group pam@nextstagemediagroup.com www.nextstagemediagroup.com www.facebook.com/NextStageMediaGroup @pamelamuldoon @NextStageMedia www.linkedin.com/in/pamelamuldoon www.gplus.to/pamelamuldoon www.gplus.to/NextStageMediaGroup

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