Marketing Flipped 180 DegreesExample #1• Person: Denny Hecker• Message: What is the message today?• Brand: How do you feel about his brand today?
Marketing Flipped 180 DegreesExample #2• Person: Tom Petters• Message: What is the message today?• Brand: How do you feel about his brand today?
Marketing Flipped 180 DegreesExample #3• Person: Tiger Woods• Message: What is the message today?• Brand: How did many brands associated with Tiger Woods react to his scandal?
Marketing Flipped 180 DegreesExample #4• Person: Rush Limbaugh• Message: What is the message today?• Brand: How did many brands associated with Rush’s show react to his message?
Personal & Professional• Creating a personal brand alongside the Ford Brand• All social platforms, speaking, featured in books Scott Monty Head of Social Media Ford Motor Company
Personal & Professional• Billionaire Business Magnate• Author, speaker, humanitarian• Yes, he writes his own blog Richard Branson Founder, Virgin CEO, Virgin Media
The Social Consumer 90% of consumers 70% of consumers online trust trust options of unknown recommendations from users people they know53% of respondents say 61% of respondents sayAfter liking a brand will After following a brandlikely purchase they will talk about theproduct/service or company or productrecommend 50% of small business Owners report gaining new customers through social media
Level The Playing Field• All businesses can participate• The cost of entry is minimalAsk Yourself Two Questions:1. Can I Reach My Target Audience With This Social Platform?2. Am I willing to tackle the learning curve of this platform? (or do I have a team member who can?)
LinkedIn150+ Million Active Users Average User Age: 25-55 Median Age: 44 New Member Joins Executives From All Every Second Fortune 500 Companies 2 Million+ Company Profiles
Facebook833+ Million Active Users; Average User Age: Set to hit 18-44 1 Billion by August 2012 Median Age: 38 50% Log In Daily Average User Time: 55 Minutes 4/13/2012
Twitter 475+ Million Average User Age: Active Users 18-44 Median Age: 3955% Use Twitter via 1 Billion Tweets Posted Mobile Device Weekly 4/13/2012
YouTube 800+ Million Average User Age: Unique Users 18-54 More video is uploaded in 60 Hours of Video 30 days than created by NBC,Uploaded Every Minute CBS, ABC in the past 60 years 4/13/2012
Google+ Users:90+ Million 70% MaleActive Users 30% Female Search Is Now Personal 4/13/2012
Pinterest 100+ Million 97% of Users Are Women Unique UsersAverage Use Time1 hour, 17 minutes Drive Traffic To Business Website Great Platform For Visual Business Models 4/13/2012
Connect With Pamela Pamela Muldoon Next Stage Media Grouppam@nextstagemediagroup.comwww.nextstagemediagroup.comwww.facebook.com/NextStageMediaGroupwww.facebook.com/ContentMarketing360@pamelamuldoon @NextStageMediawww.linkedin.com/in/pamelamuldoonwww.gplus.to/pamelamuldoonwww.gplus.to/NextStageMediaGroup