Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Managing Social Media


Published on

This presentation offers up some data on the 6 main social sites.

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Managing Social Media

  1. 1. Managing Social Media Pamela Muldoon
  2. 2. Industrial Model Marketing• Brand• Message• Person
  3. 3. Coca-Cola: Brand
  4. 4. Coca-Cola: Message 19521886 1928 1970 1963
  5. 5. Coca-Cola: Message1971 1982 1979 1993-Present1986
  6. 6. Coca-Cola: Person Muhtar Kent,Chairman of the Board & Chief Executive Officer The Coca-Cola Company
  7. 7. Marketing Flipped 180 Degrees• Person• Message• Brand
  8. 8. Marketing Flipped 180 DegreesExample #1• Person: Denny Hecker• Message: What is the message today?• Brand: How do you feel about his brand today?
  9. 9. Marketing Flipped 180 DegreesExample #2• Person: Tom Petters• Message: What is the message today?• Brand: How do you feel about his brand today?
  10. 10. Marketing Flipped 180 DegreesExample #3• Person: Tiger Woods• Message: What is the message today?• Brand: How did many brands associated with Tiger Woods react to his scandal?
  11. 11. Marketing Flipped 180 DegreesExample #4• Person: Rush Limbaugh• Message: What is the message today?• Brand: How did many brands associated with Rush’s show react to his message?
  12. 12. Personal & Professional• Creating a personal brand alongside the Ford Brand• All social platforms, speaking, featured in books Scott Monty Head of Social Media Ford Motor Company
  13. 13. Personal & Professional• Billionaire Business Magnate• Author, speaker, humanitarian• Yes, he writes his own blog Richard Branson Founder, Virgin CEO, Virgin Media
  14. 14. The Social Consumer 90% of consumers 70% of consumers online trust trust options of unknown recommendations from users people they know53% of respondents say 61% of respondents sayAfter liking a brand will After following a brandlikely purchase they will talk about theproduct/service or company or productrecommend 50% of small business Owners report gaining new customers through social media
  15. 15. Level The Playing Field• All businesses can participate• The cost of entry is minimalAsk Yourself Two Questions:1. Can I Reach My Target Audience With This Social Platform?2. Am I willing to tackle the learning curve of this platform? (or do I have a team member who can?)
  16. 16. LinkedIn150+ Million Active Users Average User Age: 25-55 Median Age: 44 New Member Joins Executives From All Every Second Fortune 500 Companies 2 Million+ Company Profiles
  17. 17. Facebook833+ Million Active Users; Average User Age: Set to hit 18-44 1 Billion by August 2012 Median Age: 38 50% Log In Daily Average User Time: 55 Minutes 4/13/2012
  18. 18. FacebookFastest Growing Population: Women 2nd Fastest Growing Population: Seniors 4/13/2012
  19. 19. Twitter 475+ Million Average User Age: Active Users 18-44 Median Age: 3955% Use Twitter via 1 Billion Tweets Posted Mobile Device Weekly 4/13/2012
  20. 20. YouTube 800+ Million Average User Age: Unique Users 18-54 More video is uploaded in 60 Hours of Video 30 days than created by NBC,Uploaded Every Minute CBS, ABC in the past 60 years 4/13/2012
  21. 21. Google+ Users:90+ Million 70% MaleActive Users 30% Female Search Is Now Personal 4/13/2012
  22. 22. Pinterest 100+ Million 97% of Users Are Women Unique UsersAverage Use Time1 hour, 17 minutes Drive Traffic To Business Website Great Platform For Visual Business Models 4/13/2012
  23. 23. Connect With Pamela Pamela Muldoon Next Stage Media