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Capability Valuable Rare Imitability Organization Competitive Advantage
Tata Group Financial Power & Brand
Image
Long Term Advantage
Conglomerate Support from
different companies within the Tata
Group
Unused Competitive
Advantage
Technology Support from Jaguar
Land Rover
Unused Competitive
Advantage
Manufacturing Facilities and
Established infrastructure
Parity
Electric Vehicle Infrastructure Temporary
Standardisation and
Decentralization
Parity

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  • 1. Capability Valuable Rare Imitability Organization Competitive Advantage Tata Group Financial Power & Brand Image Long Term Advantage Conglomerate Support from different companies within the Tata Group Unused Competitive Advantage Technology Support from Jaguar Land Rover Unused Competitive Advantage Manufacturing Facilities and Established infrastructure Parity Electric Vehicle Infrastructure Temporary Standardisation and Decentralization Parity