Introduction to ZeroAcoso.org. The first bullying prevention, persuasion and aiding platform. ZeroAcoso allows anonymous communications for both victims and observers using the confidential channels they are already familiar with (SMS, iOS, Android, Facebook).
2. Did you know?
At least 1 out of 4
kids suffer bullying
today
Every min a kid is
bullied
Data around bullying
tends to focus on
reported and
escalated bullying
cases
Only 25% of
victims share the
problem
4. Key Challenges
KIDS ARE NOT SHARING
THE PROBLEM
In average, only 1 in every 4 victims share
the problem
LACK OF SOLID DATA
We only see the tip of the iceberg, relying
in reported data and surveys
Only 1 in every 4 victims share the problem
5. (1) LET´S PROVIDE A SECURE
CHANNEL FOR COMMUNICATION
More than half of bullying situations (57%) stop when a
peer or counselor intervenes.
(Hawkins, Pepler, and Craig 2001)
The Opportunity
(2) LEVERAGE UP-TO-DATE REAL
DATA TO INFORM ACTIONS
AGAINST BULLYING
A widely used multi-channel communication platform
will help quantify, identify and classify safety issues in
unprecedented ways. Districts could identify where,
when and what type of key topics are fueling bullying.
Bullying category / week
Current week / Conversation
6. What is ZeroAcoso?
ZeroAcoso = Platform for bullying prevention, persuasion and aiding
ZA platform provides an anonymous and confidential communication
channel for victims, observers and bystanders to share any type of unfair
situation and receive immediate support and counseling.
Anonymous
Dashboard for
School, district
or organization
Facebook
App
Sms
7. <<<<
What is ZeroAcoso?
ZeroAcoso = Platform for bullying prevention, persuasion and aiding
SMS iOS AppAndroid App
Users can initiate an anonymous conversation using the devices and
technology they are already familiar with.
8. <<<<
ZeroAcoso = Platform for bullying prevention, persuasion and aiding
integration with facebook Menssenger
Now, thanks to FB Messenger Bot integration
functionality, users can also initiate an anonymous
conversation straight through FB
There are +900M users of
Facebook Messenger today that can access ZeroAcoso
without installing anything on their device
9. What is ZeroAcoso?
ZeroAcoso = Platform for bullying prevention, persuasion and aiding
Individual schools, districts & other support groups have a unique flexible control panel to
respond all messages anonymously and to align to their needs.
Alerts & Notifications / Keywords / Key users / Categories / Out of the office
10. How it works
SaaS delivery. Nothing to install or deploy.
Once a district or school signs up, virtual numbers and promotion materials are distributed
Validation codes and geolocation
are leveraged to ensure students are
aligned with the right district / school
while kept completely anonymous
11. How it works
Big Data
Statistics collection and visualization to offer the most up-to-date data. Authorities or interested parties can
then take educated measures with factual data.
Conversations are geo-tagged and categorized
Ventas
Comunidad Valenciana Madrid Andalucía Extremadura
Racism type
North
South
Center
47 conversations
37 conversations
18 conversations
Racist based bullying issues by region
12. ZeroAcoso.org – Our Vision
We imagine a world where Martha, a 14 year-old,
was afraid to talk to the school principal but
managed to be brave enough to ask anonymously
questions and seek for aid using technology she
has at her disposal.
We also imagine a world where Michelle, a district superintendent, calls an expert in LGBT inclusion to talk
at 3 schools because she sees increased anonymous conversations suffering from this topic. She can also
measure the impact and mitigations effects of this initiative over time.
14. Frequently asked questions
Why SMS?
We chose SMS because it is the lowest common denominator we can safely expect anyone with a mobile device to
have. There is no app to download, specific version of operating system or phone model to have. Also, SMS
messaging is most frequently part of any basic mobile phone service plan.
Is this some sort of emergency system?
NO. An emergency system is 911. However, ZeroAcoso is a real time system and staffers operating such system
could, in theory, respond immediately to incidents being reported in real time. We do know however, that the system
is usually best suited for ongoing and long term aid to a student having difficulties in general and not where no
immediate action is required.
What about abuse; what if someone abuses the system?
The system will flag messages of high suspicion, based on content or frequency of transmission ,allowing a staffer
to blacklist such number. The sender will be sent a message discouraging the abuse of the system and marked in
the system as potential previous abuser.
Where is all the information stored? Is it safe?
The data is securely stored at redundant datacenters, complying with the highest security measures. The content of
the messages is encrypted and can only be read by authorized staffers at each institution.
FAQ