Exploring Examples of Mobile Technologies in Development


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The event will feature Senior ICT expert of DAI, Jessica Heinzelman, to do a talk on practical examples of mobile technologies in development. Come learn about Jessica and DAI’s work helping development projects and CSOs utilize ICT to improve the impact and scale of their work. She will share the process she takes to design effective projects through practical examples including providing legal information to 700,000 women and girls in Sierra Leone, using SMS to provide civic education and prevent conflict in Kenya, designing a biosecurity in Indonesia, and using mobiles to collect data with greater accuracy and efficiency.

Speaker Bio: Jessica Heinzelman is a Senior ICT Specialist with DAI. Jessica leverages her expertise in information communication technologies (ICTs), strategic design, partnerships and project management to advance international development objectives through contextually appropriate strategies and technology innovations. She has worked in Kenya, Nigeria, Tunisia, Burundi, South Africa, Jordan, Zambia, Afghanistan, Zimbabwe, Cambodia, Sierra Leone and Pakistan and traveled to over 33 countries globally. Ms. Heinzelman holds a Master of Arts in Law & Diplomacy from the Fletcher School at Tufts University.

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Exploring Examples of Mobile Technologies in Development

  1. 1. Exploring Examples of Mobile Technologies in Development Jessica Heinzelman Senior ICT Specialist
  2. 2. SOCIAL MEDIA #ICTKH @jaheinzelman @daiglobal facebook.com/DevelopmentInnovationsKH
  3. 3. About me I have a Masters in International Development I don’t know how to code I’ve worked with organizations like Kiva.org, Ushahidi & DAI I’ve been to over 33 countries in the world I started working in ICT4D because…
  4. 4. There are nearly 5 billion mobile connections in the developing world. Photos:  Mao  Lan,Mao  Chandy  &  Jessica  Heinzelman  
  5. 5. Each line is an opportunity to connect directly to an individual.
  6. 6. What is the question we need to ask? a)  How can development organizations use mobile phones? b)  How can development organizations use mobile phones to improve impact & scale?
  7. 7. Technology is a tool, " not a development intervention.
  8. 8. Today: 1) PROCESS 2) EXAMPLES from DAI & personal projects 3) Q&A
  9. 9. Mobiles for Impact & Scale PROCESS Determine the Goal Understand the Communication Landscape Select the Appropriate Tools Focus on the the Whole Continuous Feedback
  10. 10. Determine the Goal Development-focused Not technology-focused ✓ Improve  livelihoods   ✗ Use IVR to…
  11. 11. Understand the Communication Landscape How does information flow? How does your audience communicate?
  12. 12. Select the Appropriate Tools …based communications landscape & project objective ✓   ✓   SMS   IVR   USSD  
  13. 13. Focus on the Whole TECHNOLOGY tech development and/or setup, training, testing ALLOCATION  OF  TIME   ALL THE OTHER STUFF outreach, marketing, partnerships, content development, training, integration into activities, monitoring & evaluation, etc. Adapted  from  Chris  Blow’s  Alloca&on  of  Time:  Deploying  Ushahidi  
  14. 14. Continuous Feedback
  15. 15. Security & Justice for Women and Girls in Sierra Leone EXAMPLE
  16. 16. Security & Justice for Women and Girls in Sierra Leone Goal Improve knowledge of laws and access to security and justice services for 700,000 women and girls in rural Sierra Leone
  17. 17. Security & Justice for Women and Girls in Sierra Leone" Comms •  Information is filtered through community leaders & men •  There is no single place women go for information •  Women’s access to ICT is controlled by men Community  meeMngs  deliver   info  at  the  discre&on  of  leaders   Posters  are  few  and   provide  incomplete   informaMon   Women  can  borrow   phones,  but  privacy  and   assumpMons  are  issues   Women  listen  to  the  radio   in  the  evening,  but  men   choose  the  program   In  the  most  disconnected   locaMons  people  listen  to   music  stored  on  SD  cards  
  18. 18. Security & Justice for Women and Girls in Sierra Leone" Tools Need to deliver quality information through multiple communication channels to ensure they have access through one or more information sources Non-­‐literate   Materials   Quality   InformaMon   Radio   Programming   Advice  Line  
  19. 19. Security & Justice for Women and Girls in Sierra Leone" Tools Multiple channels can stand alone, but also reinforce each other Non-­‐literate   materials   adverMses  and   builds  trust  in   the  advice  line   Quality   InformaMon   Radio   adverMses,   models  use  &   builds  trust  in   advice  line   Advice  Line  
  20. 20. Security & Justice for Women and Girls in Sierra Leone" Focus Identified content and partners that were already doing similar work and developed agreements and a project plan to guide the implementation Quality Information DAI   Paralegal Service NamaM   Radio Expertise BBC   Media   AcMon   Non-literate materials BBC   Media   AcMon  
  21. 21. Security & Justice for Women and Girls in Sierra Leone" Feedback Planning feedback loops from the beginning with a multi-faceted monitoring plan including: Track advice line statistics Monitor radio call-in responses Get feedback from the field
  22. 22. Strategies Against Flu Emergence in Indonesia EXAMPLE
  23. 23. Strategies Against Flu Emergence in Indonesia Goal Comms Achieve greater scale and increase frequency of education and reminders to reinforce good biosecurity practices of poultry farmers 110%             Poultry  prices  set  by       Blackberry  Messenger                                    
  24. 24. Strategies Against Flu Emergence in Indonesia Tools Focus Mobiles enabled the project to push reminders to farmers rather than waiting for them to check social media Worked with agricultural extension workers to a) build a central database of farmer phone numbers and b) develop content and reminder schedule Feedback
  25. 25. Sisi ni Amani: Civic Education & Conflict Prevention in Kenya EXAMPLE Note:  I  work  with  Sisi  ni  Amani  in  a  personal  capacity.    It  is  not  a  project  of  DAI.    
  26. 26. Civic Education & Conflict Prevention in Kenya Goal Prevent the outbreak of conflict by countering misinformation that often serves as a catalyst of violence Comms 70% of Kenyans have a mobile phone and a majority of individuals in high-risk communities have a basic model with growing social media use Some but not all attend community events and rallies Tools SMS enabled direct and rapid delivery of information that could be easily saved and shared within social networks and a USSD survey was used to capture demographic information for targeting messages What is your gender? 1 – Male 2 - Female What language do you speak? 1 – Swahili 2 – English Where do you live? 1- Nairobi 2 - Narok County What age? 1 – 16-25 2 – 26-35 3 – 36-45 Thank you for subscribing to Sisi ni Amani!
  27. 27. Civic Education & Conflict Prevention in Kenya Focus Built network of community peace leaders to conduct outreach and provide monitor conflict situation and provide locally relevant messages
  28. 28. Civic Education & Conflict Prevention in Kenya Focus Develop a message framework to guide the creation of effective messages FOCUS GROUPS 30+ hours of focus groups with all key target audiences. LEARNINGS Post-campaign deeper research on behavioral drivers. CO-CREATION Co-creation of messaging with research participants through situation simulations. MODEL DEVELOPMENT Application of messaging output into behavior change communications model (SMS software). DRIVERS ANALYSIS Narrative data analysis of the patterned behavioral barriers and drivers for each audience segment. MESSAGING REFINEMENT Refinement of messaging based on (1) identified drivers; (2) risk management criteria; (3) situation and segment targeting.
  29. 29. Civic Education & Conflict Prevention in Kenya Feedback Used tech metrics, a USSD survey and qualitative follow-up interviews to determine if and what was working         Tech metrics USSD survey Qualitative interviews 65,000 subscribers 682,227 messages sent Minimal unsubscribes 25%   75%   Never forwarded an SMS “I could always check my inbox if I forgot anything about the messages   Forwarded    1+   elections. The Covering   would remind me. messages Up   forwarded   teach others.” I Never   also could Yeah     Forwarded 1+ SMS at their own cost
  30. 30. Data Collection & Decision-making in DRC and Liberia EXAMPLE
  31. 31. Data Collection & Decision-making in DRC and Liberia Increase the efficiency of data collection and decision-making Goal Comms Tools Low mobile penetration with limited network coverage and power sources Most enumerators had basic mobile phones Project-supplied smart phones (Liberia) and tablets (DRC) chosen for long battery life; heavy duty protective cases; motorbike-compatible chargers, and the opensource Formhub application that enables survey design, data collection and basic analysis
  32. 32. Data Collection & Decision-making in DRC and Liberia Focus Feedback Determining what information needed to be collected to inform project design and enable a strong baseline and ongoing monitoring Only 20% of surveys in DRC had location data! Problems were split between a) human error and b) the need for enumerators to go outside of structures when collecting points.
  33. 33. What can you do in Cambodia? Photos  by:  Mao  Chandy  
  34. 34. " Please write on your card:" " " a) Organization name" " b) Ideas for using mobiles for impact & scale" in Cambodia" " c) What skills or assistance you might need?"
  35. 35. Thank you for listening! QUESTIONS & ANSWERS