Presetation prepared on the basis of 6 months internship done on Godrej Properties limited Kolkata

1. INSTITUTE FOR TECHNOLOGY & MANAGEMENT
Presentation on Industry Internship Project -
“Understanding of Competitive Analysis, Channel Sales, Corporate Sales and Marketing from
the perspective of a Real Estate Industry”
Presented By: - Palash Banerjee
Roll No.: - PGDM 182011840
Batch: - M1
Compny Guide :- Mr. Ranjan Sengupta
Faculty Guide :- Mr. Praful More

2. 1.Introduction of Internship
I did my internship from Godrej Properties Limited Kolkata. It is a real estate company with its head office
in Vikhroli Mumbai. A subsidiary of Godrej Industries Limited.
I have worked with Channel sales as well as Corporate and Direct sales team as a sales and marketing intern to
create awareness of the upcoming projects of “Godrej Properties Limited” through out Kolkata as well as West
Bengal and to create a corporate pipeline for corporate tie ups . In this process we have created a corporate potential
base who are interested to make corporate tie ups in future. I also help the direct sales team in various sales
promotional activities , kiosk activities in corporate premises and residential premises.

3. GODREJ SECURITY SOLUTIONS
GODREJ AGROVERT
GODREJ CONSUMER PRODUCT
GODREJ INTERIO
GODREJ AND BOYCE
GODREJ
GODREJ PROPERTIES
THE GODREJ GROUP

4. 2.Introduction of Organization
• The company was established in 1990 under the leadership of Adi Godrej
• India’s largest publicly listed developer by booking value over the past two years
• Real estate worth over US $2 billion sold in the past five years
• Successfully delivered over 15 million over sq. ft. of real estate in the past four years
• Over 125 million sq. ft. of developable area across India
• Over 200 awards received
• Has a footprint in 12 cities across India.
• National Builders as per recent report.

5. Residential Projects in Kolkata
Godrej Platinum Godrej Prakriti
Godrej SE7EN

6. For the project I mainly worked for
Godrej SE7EN
• Project is in South Kolkata Joka.
• Godrej First time in South Kolkata.
• Project is on Diamond Harbour Road
• Just one km from the Nearest Joka Metro
• 10 Acres land 7 Towers, G+12 & G+14
Pricing
• 2 BHK 817 Sqft Starting from 39 lacs
• 2.5 Bhk 1019 SqFt Starting from 46 Lacs
• 3 BHK 1215 Sqft Starting From 56 lacs

7. Objectives of Project
Objective:
I. To understand how real estate industry works in general and in Kolkata as a micro market.
II. To enhance awareness among the common people about our new upcoming project in South
Kolkata.
III. To Convince and activate new Channel partners (CP) to work with Godrej Properties for the
upcoming project in Joka.
IV. To do The competitive analysis of the micro markets of Joka area.
V. To Increase sales through corporate tie-ups in Kolkata, by connecting and tying up with major
corporates like TCS,CTS, HCL, Vodafone, Tata Steel , IOCL, BPCL in East.
VI. To make the corporates aware of our GCAP program.
VII. To convert the walk in customers.

8. Type of sales in GPL
Sales in GPL
Channel sales
Direct Sales
(Corporate
sales)

9. ?
Market Research on B.T.Road &
Joka and prepare competitive
analysis report of the projects
at that part.
1
Meeting Individual Corporate at
their office and explain “Godrej
Corporate Advantage
Program (GCAP).”
2
Looks after the
Sourcing and
Closing of Sales in
the weekends.
3
Doing BTL Activities in
nearby Banks and also in
Residential Apartments.
4
Channel Partner (CP) outreach within
Kolkata as well as in rest of west
Bengal.
Also arranged and organized CP Meet
at ITC Royal Bengal Kolkata
5
Task assigned

10. Competitor Analysis (Micro Market)

11. Competitor Analysis
Project Micro Market No of Towers Typology (BHK)
Size
(sqft)
Price (Lacs)
GODREJ SE7EN
Joka
7 2/2.5/3 817-1356 39-68 lacs
Rajat Avante Joka
2 2/3 765 - 1105 34-56 lacs
Madgul Antaraa Joka
3 2/3/4 915-1260 35 -57 lacs
DTC Southern Heights Joka
36 2/3 890 - 1280 33-54 lacs
The 102 Joka
11 2/3
550-1108
36-48 lacs
Swayam City Joka
40 2/3 620 - 1150 23-38 lacs

12. 0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4
Rajat Avante
Madgul Antaraa
DTC Southern Heights
The 102
Swayam City
TICKET SIZE IN Cr
PROJECTS
2BHK
Competitor Analysis
Average ticket size for 2BHK

13. Competitor Analysis
0 0.05 0.1 0.15 0.2 0.25 0.3 0.35 0.4 0.45 0.5
Rajat Avante
Madgul Antaraa
DTC Southern Heights
The 102
Swayam City
TICKET SIZE IN Cr
PROJECT
3BHK
Average ticket size for 3BHK

14. Closed 11 deals for Godrej Seven.
85 walk-ins to site of Godrej Seven.
Activated more than 15 dormant CPs. Got bookings from them too
In CP Outreach Program I have tied up with more than 150 CPs in 2 months
4
3
2
1
Done corporate activation program at TCS, CTS, WIPRO, BHEL, IOCL, HPCL
5
Task achieved
6 Done Competative analysis of the projects in Joka area.

15. Realized sales is not only about “closing”, it is about creating and maintaining relationship
Team work and target achievement.
Improved my negotiation skills and communication skills.
Increased my understanding of how real estate industry works.
4
3
2
1
Understanding the corporate culture of Godrej properties ltd.
5
Learnings
6 Learning the do’s and don’ts of corporate sales.
Learned how to conduct corporate events and Sales promotional activities in corporate premises

16. 1. A more coordinated activity distribution between the marketing, sales & strategy departments
2. Dividing the tapping of potential customers between the verticals in the sales department (Direct team and CP team) to avoid
multiple communication to the same audience
3. Marketing and promotional activities need to be improved in order to make people aware of the new project launch.
1. There should have been more parking spaces in the project and pre-defined parking slots system should have been avoided . As
Sometimes this thing dissatisfying the customers.
2. The apartments offered by Godrej Properties Ltd must match with majority of the customers’ budgets, keeping in mind not to
deviate from the agenda of delivering quality products
1
2
3
4
5
Recommendations for improvement

17. 6.Conclusion
• Overall it was a great experience.
• Real estate industry is facing sudden decline in sales due to recession this year.
• Now a days people are purchasing property for end use only , not for Investment.
• Demonetization and GST has also led to decrease in the number of foot-falls at the site
and reduced the sales directly.
• Most of the business in real estate industry is done by the CPs.
• Transparency is increased due to RERA and HIRA (In West Bengal) in real estate sector.