2. IDen#fy
new
avenues
for
your
brand’s
growth
IDea#ng
for
your
brand
IDen#ty
enhancement
through
our
solu#ons.

3. Who
we
are
• One
of
India’s
leading
Event
Management
agency
• 20
years
of
experience
• Crea#ng
benchmarks
in
event
designs
and
produc#on
values
• An
influen#al
pioneer
in
defining
Below
the
Line
communica#on
solu#ons
for
leading
Indian
and
Interna#onal
brands
• Gained
exemplary
success
in
organizing
high
profile
events
across
India.

4. What
We
Do
• We
help
magnify
your
marke#ng
concepts
and
create
an
end
presence
• We
partner
the
brand
at
planning
stages
for
strategic
and
innova#ve
solu#ons
• Whatever
the
experience
you
choose
-­‐
whether
it's
a
basic
execu#on,
a
360
degree
convergence
solu#on
or
simply
a
great
BTL
idea,
we
deliver
• We
assist
in
the
process
flows
and
scalability
tools

6. BENCHMARK
PROJECTS

7. Clean Indian Campaign
Event
:
Clean
India
Campaign
Client
:
MINISTRY
OF
TOURISM
&
VOLKSWAGEN
India’s
first
3d
mapping
projecJon
on
a
Government
Monument,
amplifying
the
core
thought
of
“Incredible
India’

8. AXE Voodoo- Call of the Dark
Event
:
Axe
Voodoo
–
Call
of
the
Dark
Campaign
Client
:
Axe
HUL
A
naJonal
acJvaJon
campaign
leading
to
winning
couples
reaching
a
experienJal
Voodoo
village
on
a
remote
uninhabited
island
off
the
Cochin
coast
for
the
biggest
party
on
the
island.
The
show
was
partnered
with
MTV
for
a
TV
capsule

10. Close-up Bungee Jump
Event
:
‘Confidence
Hain-­‐
Go
Jump’
Client
:
Close-­‐Up
A
4
city
iniJaJve,
across
Mumbai,
Bangalore,
Hyderabad
&
Pune…where
a
campaign
in
the
city
through
use
of
OOH
medium
drove
the
city
dare
devils
to
visit
the
venue
and
live
adrenalin
rush

11. PSI - KAUN BANEGA SHAAM SITARA
Event
:
‘Kaun
Banega
Shaam
Sitaara’
Client
:
PSI,
a
Bill
&
Melinda
Gates
Funded
venture
The
campaign
addressed
the
core
issue
of
the
TG
not
wearing
a
condom
when
he
meets
his
partner
at
a
high
risk
area
(red
light
districts)
in
the
dark…keeping
the
TG
and
the
sensiJvity
of
the
project,
a
fun
game
based
iniJaJve
was
created…the
post
acJvity
was
a
stunner
where
there
was
a
23%
jump
in
Condom
sales
in
vicinity
of
the
acJvity
area…and
31%
change
in
the
TG’s
behavior
paeern

13. CORPORATE
EVENTS

14. HUL South Asia Conference
Event
:
UPLT-­‐
Partner
To
Win
Client
:
HUL
Unilever
invited
its
19
Key
suppliers
to
showcase
their
latest
innovaJons
to
the
Senior
Management.
The
event
included
an
exhibiJon
to
help
showcase
the
suppliers
new
InnovaJons,
leading
to
the
South
Asia
Conference
and
an
Awards
night
including
celebrity
acts
and
perfromacnces

15. Chairman’s Conference
Event
:
Chairman’s
Conference
Client
:
HUL
The
Chairman’s
Conference
was
held
in
four
ciJes
–
Mumbai,
Bangalore,
Kolkata
&
Delhi.
The
Conference
was
aimed
at
reviewing
the
last
business
year
and
strategies
planned
for
the
year
ahead

16. Annual General Meet
Event
:
Annual
General
Meet
Client
:
HUL
Senior
management
of
Unilever
group
invited
their
shareholders
and
stake
holders
to
discuss
on
the
growth
of
their
business.
These
shareholders
were
given
the
perfect
plagorm
to
clear
their
queries
and
doubts.

17. MCA Launch
Event
:
Launch
of
Mumbai
Cricket
AssociaJon
@
Bandra
Kurla
Complex
Client
:
BCCI
Midas
managed
the
high
profile
launch
of
MCA
admist
an
entertainment
Extraveganza.
Intelligent
technology
used
to
amplify
the
launch.
The
Scope
of
work
also
included
management
of
the
very
high
profile
guest
list
including
BCCI
and
ICC
members

18. South Africa Tourism
Event
:
B2B
Event
–
Celebrate
South
Africa
Client
:
South
Africa
Tourism
The
brief
involved
managing
the
regional
trade
and
create
an
experience
that
best
signifies
South
Africa…The
2
day
conclave
also
showed
exchange
of
cultures
between
the
two
countries

19. Supply Chain Mega Event
Event
:
Supply
Chain
Mega
Event
Client
:
HUL
A
high
tech
web
conference
session
was
organized
where
27
countries
were
linked
together
at
the
same
Jme.
Singapore
being
the
host
country,
this
event
required
varied
technical
requirements
which
were
catered
to.

20. Sanofi Aventis
Event
:
Annual
Sales
Conference
–
Bangkok,
Pataya
Client
:
Sanofi
AvenJs
The
Star
performing
team
was
flown
to
Bangkok
for
the
Annual
Awards
Night
and
Conference
.

21. Amit Enterprises
Event
:
Bloomfield
Property
Launch
Client
:
Amit
Enterprises
A
whole
day
event
with
Sachin
Tendulkar,
starJng
with
the
launch
of
the
new
property
to
the
media
fraternity.
A
meet
with
the
potenJal
and
exisJng
customers
and
meet
with
the
contest
winners
in
the
evening

22. Shoprite Hyper Launch
Event
:
Shoprite
Hyper
Launch,
Mulund
Client
:
Nirmal
Lifestyle
A
building
wrap
that
unveils
the
new
Shoprite,
admist
fanfare
music,
lights
and
fireworks.
Kapil
Dev
&
Johnty
Rodes
cut
the
ribbon
and
launch
the
property

23. AGS Infotech Launch
Event
:
Launch
of
the
new
banking
technology
Client
:
AGS
Infotech
A
watch
out
screen
with
large
banking
area
set
ups
used
to
showcase
and
experience
the
next
generaJon
banking
with
AGS

24. Suzlon Celebrations
Event
:
Tulsi
TanJ’s
Anniversary
Client
:
Suzlon
A
themaJc
ambience
created
to
celebrate
the
Chairman,
Tulsi
TanJ’s
life
and
a
great
moment
for
the
employees
with
their
families
to
engage
and
celebrate
his
special
day

25. Investor’s Conference
Event
:
IDFC
India
Investors
Conference
Client
:
IDFC
The
objecJve
of
the
event
was
bring
together
the
investors
for
a
conference
and
an
evening
filled
with
brilliant
performances.

26. Ishanya Launch
Event
:
Ishanya
Facility
launch
Client
:
Deepak
FerJlisers
Midas
was
involved
in
the
plan
showcasing
to
the
media
and
at
a
later
date
the
bhoomi
poojan
and
the
launch
of
the
facility

27. Bajaj International Partners Meet
Event
:
New
Bike
Launch
to
the
trade
Client
:
Bajaj
Auto
Midas
was
involved
6
bike
launches
with
various
themes
across
10
months
in
various
key
markets
of
India.
The
above
picture
is
from
the
Rising
Sun
theme
for
the
Bajaj
Pulsar,
which
later
created
a
record
sale

28. HUL Baddi Plant Launch
Event
:
Baddi
Factory
launch
Client
:
HUL
A
high
profile
launch,
creaJng
various
pavilions
and
elegantly
decoraJng
the
enJre
premise.
The
agency
worked
closely
with
the
Government
Security
agencies
to
manage
the
chief
guest,
N
D
Tiwari’s
visit
to
inaugurate
the
facility

29. Surabhi Culture Festival
Event
:
Cultural
Fest
Client
:
Surabhi
The
Culture
fest
was
created
for
the
Siddarth
Kak
promoted
Surabhi
FoundaJon,
to
showcase
a
vide
array
of
Indian
culture
and
art
that
is
seen
in
the
interiors
of
rural
india.
The
Film
Fraternity
including
Yash
Chopra,
V
Shantaram
&
NiJn
Mukesh

30. TELEVISION
PROJECTS

31. Lux O Laila
Event
:
Lux
–
O
–
Laila
concert
Client
:
Lux,
HUL
A
12
city
trade
amplificaJon
concert.
Off-­‐take
scheme
leads
to
15
–
20,000
people
coming
together
at
a
centralized
venue
for
a
special
3
hour
entertainment
capsule
put
together
by
Urmila
&
Isha
Koppikar
as
the
lead
and
support
arJst.
The
show
was
made
into
a
TV
capsule

32. Lux Yeh Shaam Mastani
Event
:
Lux,
Yeh
Shaam
Mastani
Client
:
Lux,
HUL
A
6
city
trade
amplificaJon
event.
Off-­‐take
scheme
leads
to
15
–
20,000
people
coming
together
at
a
centralized
venue
for
a
special
3
hour
entertainment
capsule
put
together
by
Karishma
&
Shibani
Kashyap
as
the
lead
and
support
arJst.
.
The
show
was
made
into
a
TV
capsule

33. Lux Rani Maharani
Event
:
Lux,
Raani
Maharani
Concert
Client
:
Lux,
HUL
A
4
city
South
India
trade
amplificaJon
Concert.
Off-­‐take
scheme
leads
to
15
–
20,000
people
coming
together
at
a
centralized
venue
for
a
special
3
hour
entertainment
capsule
put
together
by
Reema
Sen
&
Rambha
as
the
lead
arJst.
.
The
show
was
made
into
a
TV
capsule

34. Music Masti
Event
:
Music
MasJ
Concert
–
A
DD
IniJaJve
Client
:
Eternal
Dreams
Vivek
Oberoi’s
first
stage
performance
supported
by
Isha
Koppikar
and
Mink.

35. Tribute to Kishore Kumar
Event
:
Tribute
to
Kishore
Kumar
Client
:
Eternal
Dreams
The
Tribute
brought
together
playback
singers
from
the
Bollywood
industry
to
pay
tribute
to
Kishore
Kumar.
It
was
also
the
first
occasion
for
Sumit
Kumar,
Kishore
Kumar’s
youngest
son
to
do
his
first
stage
performance.
.
The
show
was
made
into
a
TV
capsule

36. Camay SFX
Event
:
Camay
SFX
Client
:
Eternal
Dreams
A
First
of
its
kind
Fashion
and
music
extravaganza
created
as
a
TV
capsule
for
Zoom
TV.
.
The
show
was
made
into
a
TV
capsule

37. Idea Rocks India Concert
Event
:
Idea
Rocks
India
Concert
Client
:
Idea
Cellular
The
concert
travelled
to
15
top
ciJes
in
India,
where
through
a
consumer
based
scheme
15000
consumers
came
to
witness
the
event.
The
show
also
included
a
special
secJon
for
3000
top
performing
trade
fraternity
from
the
region

38. ACTIVATIONS

39. Pillsbury Wet Sampling
AcJvity
:
Wet
Sampling
of
the
Pillsbury
ready-­‐to-­‐eat
Pizza
and
Desert
Mixes
(Beey
Crocker)
Client
:
Pillsbury
The
acJvity
was
planned
across
4
markets,
where
a
kiosk
was
set
up
outside
a
retail
outlet
and
a
wet
sampling
of
Pizza
was
conducted
in
the
first
quarter
and
the
Beey
Crocker
Desert
Mix
cakes
were
sampled
in
the
second
quarter

40. Bajaj Fans Mystery Shopper
AcJvity
:
Mystery
Shopper
&
Display
AcJvity
Client
:
Bajaj
Fans
The
acJvity
was
planned
across
9
key
markets
across
3
summer
seasons.
The
agency
was
involved
in
creaJng
the
scheme
along
with
bajaj
and
planning
regular
audit
visits
to
check
the
visibility
of
the
brand
and
mystery
visits
to
incenJvize
the

41. MTV IMMIES Mosh Pit Hunt
AcJvity
:
MTV
IMMIES
Mosh
Pit
AudiJon
Client
:
MTV
The
acJvity
was
planned
across
16
colleges.
A
themaJc
float
moved
around
the
city
to
engage
with
the
college
youth
and
shortlist
the
youth
to
come
for
the
Mosh
pit
audiJons
at
a
central
venue

42. LBW
MT & UT Consumer Activation
AcJvity
:
LUX
Body
Wash
MT
&
UT
Client
:
LUX,
HUL
A
10
city
acJvity,
that
ran
for
9
months,
with
trained
promoters
on
monthly
salaries
engaging
with
consumers
and
creaJng
a
category
shir
from
their
regular
soaps
to
body
wash.
An
erp
model
was
creates
to
help
make
the
reporJng
format
close
to
real
Jme
for
a
beeer
management
of
the
acJvity

43. AXE Voodoo Call of the Dark
Activation Campaign
AcJvity
:
Axe
Voodoo
Call
of
the
Dark
–
AcJvaJon
Client
:
HUL
The
campaign
was
planned
across
youth
Hang
outs
:
Colleges,
Malls,
Pubs,
Entertainment
arenas.
Engagement
acJviJes
on
the
lines
of
the
dark
like
of
the
voodoo
culture
was
planned…Voodoo
dolls,
plan
chits
were
used
as
interacJve
games.
The
acJvity
was
planned
across
6
top
metros

44. Airtel Roadshows
AcJvity
:
Airtel
–
Bombay
Store
Roadshow
–
‘Lets
Rock
the
gig’
Client
:
Airtel
A
mobile
Karoke,
that
moved
across
16
colleges
in
Mumbai
to
find
the
best
singing
talent
to
promote
a
VAS
service
of
Airtel.
The
parJcipants
were
also
given
keys
to
come
to
the
Bombay
Store
and
check
products
for
students
at
Bombay
Store
and
change
percepJons
of
Bombay
Store
being
a
venue
only
for
“Foreigners”

45. PSI
Pocket Mein Packet Campaign
AcJvity
:
‘Pocket
Mein
Packet
Campaign’
Client
:
PSI,
a
Bill
&
Melinda
Gates
venture
A
creaJve
iniJaJve
to
tackle
the
sJgma
of
not
carrying
a
condom
while
visiJng
a
high
risk
partner
at
the
red
light
districts.
Pocket
Mein
packet
changed
44%
behavior
paeerns
of
the
TG.

46. Reliance Energy Roadshows
AcJvity
:
Keep
Mumbai
Clean
Campaign
Client
:
Reliance
Energy
A
social
iniJaJve
for
Reliance
Energy
to
connect
with
its
consumers
during
the
fesJve
period.
A
Street
Play
speaking
on
the
way
that
we
leave
garbage
behind
in
various
parts
of
the
ciity,
specially
at
fesJve
periods
was
highlighted
through
this
campaign

47. Airtel Society Contact Programs
AcJvity
:
Drive
New
ConnecJons-­‐
Switch
to
Airtel
Broadband
Client
:
Airtel
Various
acJviJes
were
conducted
at
residenJal
socieJes
to
engage
with
the
members
leading
to
speaking
about
the
brand
and
its
key
benefits.
On
spot
connecJon
requests
were
taken

48. Lays Chaat Street
AcJvity
:
Lays
Chaat
Street
–
Mall
AcJvaJon
Client
:
Pepsico
India
A
themaJc
iniJaJve
of
setng
up
a
chaat
centre
in
the
mall
atrium.
Contests
and
anchor
driven
iniJaJves
lead
to
cool
branded
merchandise
for
the
TG

49. DESIGNS

50. Virtual Street
AcJvity
:
Virtual
Street
Client
:
HUL
To
familiarize
the
brand
custodians
with
the
current
cutng
edge
technology
and
to
get
them
thinking
out
of
the
box
in
their
day
to
day
rouJne

51. Customised Kiosk Designs

52. Customised Kiosk Designs

53. Customised FLoat Designs