2 brand activation prez new

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Precept Brand Activation

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2 brand activation prez new

  1. 1. Percept Ltd Percept H Hakuhodo IBD Percept Swift Percept Gulf AMO Communications PDM PDM Intl P9 PTM Perspectrum Percept Profile Percept Profile ME Clea PR Allied Media Percept OOH Percept Knorigin
  2. 2. Brand Activation Events Activations Sports Entertainment Wedding Management Services PDM Verticals
  3. 3. Brand Activation
  4. 4. What we do
  5. 5. What we do Colleges
  6. 6. Who we are • Sanjay Shukla – COO • With 18 years of experience in the field of Brand Activation • Expertise in brand development and planning effective ground level brand communication • Has handled activation across all industries and genre • Good networking professional with a flair in building and maintaining client relationships
  7. 7. Who we are • Divya Kapoor – Business Head North • With 15 years work experience in both Domestic and International markets • 10 years of which is in Brand Activation • Expertise in brand management, account management, and business development. • Involved from concept development through to execution with excellent client relationship • Worked with cross section of clients across various genre
  8. 8. The Team Team of 120 approx members across 10 cities comprising of A Team of Business Development and client servicing professionals Supported by an Operation and Creative team All members come with relevant industry experience ranging from 8 to 5 years Teams headed by Group Heads to provide dedicated and customized client servicing solutions
  9. 9. Our Network 10 Base City offices 15 Franchisee Operation Offices
  10. 10. Our Clients • Banking • Kotak mahindra Bank • Axis Bank • Citibank • Standard Chartered Bank • Reliance Money • Dhanlaxmi Bank • MasterCard • HDFC • RBS • Insurance • ICICI Prudential Life Insurance • Aviva • Consumer Durables • Canon • Toshiba • Panasonic • Videocon • Philips • Belkin • Automobile • Maruti • Apollo Tyres • Bridgetstone • FMCG • HUL Loreal • VLCC • Wrigley • Kara • Colgate • Dabur • TetraPak • Herbal Life • Reckitt Benckiser • IT & Communication • Tata Communication • Vodafone • BSNL • Airlines • Kingfisher • Others • MSD Pharmaceuticals Private Limited • Times of India • Save the children • Radio City
  11. 11. MALL ACTIVATION
  12. 12. Bridgestone “Think Before You Drive” • An initiative to spread awareness on Tyre safety measures • A month long activity which was executed at the high footfall malls at Indore & Mumbai, Reliance Corporate Park & Mumbai – Pune Express Highway • The event launched the safety anthem & official mascot of the brand • The activity was supported by media and well know celebrities from Bollywood
  13. 13. STORE IN STORE ACTIVATION
  14. 14. Presents
  15. 15. TATA Indicom Twister Balls - In Shop Contest Activation
  16. 16. In store - Loreal
  17. 17. Various thematic POWER EVENTS for Maybelline
  18. 18. Various thematic POWER EVENTS for Maybelline
  19. 19. White Perfect – Glam Shine Activity – Loreal Paris Various thematic Beauty Studio Activities for Loreal Paris
  20. 20. Power Events for L’Oreal Derma Genesis Set up – L'Oreal Beauty Studio Set up – L'Oreal
  21. 21. CORPORATE ACTIVATION
  22. 22. Corporate Go Carting Championship Ticket to Singapore Grand Prix
  23. 23. Corporate activity across cities
  24. 24. CITY FINALS
  25. 25. GRAND FINALE
  26. 26. GRAND FINALE
  27. 27. GRAND FINALE
  28. 28. FLOAT ACTIVATION
  29. 29. Sunfeast 10k marathon done for Kingfisher Airlines
  30. 30. Roadshow for Kingfisher Airlines to announce the launch of Mumbai- London sector covering 5 cities of Gujarat
  31. 31. er Sign Your Team to Victory – 6 state Canter otion
  32. 32. Boomer Sign Your Team to Victory – 6 state Canter Promotion
  33. 33. AIRPORT ACTIVATION
  34. 34. Win A Car Promotion at Airports for DIAGEO
  35. 35. Kolkata – Dhaka Sector Launch at kolkatta & Dhaka Airport
  36. 36. Launch of Mumbai- Hongkong Sector – Kingfisher Airline ( Mumbai airport)
  37. 37. 5 City Promotion for Kingfisher Airline’s launch of Blore-London flight.
  38. 38. SCHOOL ACTIVATION
  39. 39. Dabur – School Programme LG School Cricket Campaign Fritolay Cheetos School Cricket Tournament Tang – International Theatre Festival School ActivationSchool Activation
  40. 40. AND MANY MORE …….
  41. 41. Force India Promotion at the MCDOWELLS Derby in Mumbai
  42. 42. Premier of Delhi 6- PVR Priya (Delhi)
  43. 43. Joggers Park activity for Kotak Mahindra Bank VLCC Health & Wellness Camp Joggers Park
  44. 44. Million Dollar Arm – Hunt for the Most Promising Pitcher
  45. 45. • Wrigley’s Boomer Bubble Blowing Championship – Highlighting our ability to handle turn key projects – Winner of the Golden Key at the WOW Awards – New Property of the Year Case Study
  46. 46. Case Study
  47. 47. Cluster Marketing Approach
  48. 48. Some Pictures of the Project
  49. 49. • Market grew by 2.8% post the activation Market Share Growth

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