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Equity in Bike Share: Practical Methods for Addressing Equity and Measuring Outcomes
- 1. Nicole Freedman. Director,Boston Bikes
- 2. Nicole Freedman. Director, Boston Bikes For the first time in 4 years, I was able to get downtown again. was able to experience downtown again. It’s helped with my depression and anxiety. It’s been a lifesaver, a dream. Juliette
- 3. Nicole Freedman. Director, Boston Bikes Hubway 4 Municipalities 2.3 M trips 13,000 members 140 stations 1300 bikes
- 4. Nicole Freedman. Director, Boston Bikes Bike Share is a Tool for Social Change
- 5. Nicole Freedman. Director, Boston Bikes 1/3 too young, old or poor to drive Real Impacts transportation costs higher percent of income Public transit weakest in low-income neighborhoods money-poor are most time-poor
- 6. Nicole Freedman. Director, Boston Bikes Time & Money Impacts Fast Cheap Reliable
- 7. Nicole Freedman. Director,Boston Bikes
- 8. Nicole Freedman. Director, Boston Bikes Demographics
- 9. Nicole Freedman. Director, Boston Bikes You need to do something about equity… But you are going to FAIL!
- 10. Nicole Freedman. Director, Boston Bikes All the reasons you will FAIL Low Income People Don’t have Credit Cards Low Income residents don’t have internet access There are no stations nearby It’s too dangerous to ride in low income neighborhoods Cycling is not part of the culture How will it be funded?
- 11. Nicole Freedman. Director, Boston Bikes Just Start Already! 1.Majority DO have credit/debit cards. 2.Majority DO have access/familiarity with internet. 3.People everywhere are interested in cycling. Guiding Principle
- 12. Nicole Freedman. Director, Boston Bikes Subsidized Memberships
- 13. Nicole Freedman. Director, Boston Bikes Bike Network Plan Prescribe a Bike
- 14. Nicole Freedman. Director,Boston Bikes
- 15. Nicole Freedman. Director, Boston Bikes Sam told me about the program. It is my first day off of work in 14 days and this is the first think I am doing. Dave and Sam
- 16. Nicole Freedman. Director, Boston Bikes The Numbers Memberships Sold 1481 Total sold to date 778 Total sold 2014 31 Prescribe-a-bike 18% % Boston members that are subsidized Pessimists, You Lose! 92% Paid with personal cc 80% Activated memberships 49% Renewal Rate (vs 57% full pay) 0 Significant difference trips by subsidized vs full pay
- 17. Nicole Freedman. Director, Boston Bikes 64% are on Public Assistance 83% 14% 2% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% HH Income Subsidized Members Income
- 18. Nicole Freedman. Director, Boston Bikes 47% 83% 53% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Subsidized Hubway All Hubway Hubway Members by Ethnicity Non-White White Ethnicity
- 19. Nicole Freedman. Director, Boston Bikes Gender Gender, 0 Women, 52% Men, 48% Subsidized Members by Gender Women Outnumber Men
- 20. Nicole Freedman. Director, Boston Bikes -80 -60 -40 -20 0 20 40 60 80 100 Wash/ Lenox South Bay Plaza Dudley Square Boylston /Wash Allston Green Egleston Dudley Common Packard's Corner Roxbury Crossing B.U. Central - Andrew Station Charlestown BMC Ruggles Tremont/Berkeley Boylston / Mass Ave Gov Ctr Washington/Waltham Christian Science Plaza Chinatown Union Square Green St T Agganis Arena Tremont St / West St Columbu/Mass New Balance JP Monument Charlestown Upham's Corner COF Faneuil Hall JFK / UMASS Hayes Sq JP Centre Brigham Cir Kenmore Sq Umass E. Cottag Spaulding Back Bay Station Jackson Square T BIDMC Yawkey Way BPL Innovation Lab Brighton Mill Boylston/Fairfield Buswell Park NEU Hyde Square Prudential Center Washington/ Rutland 111 Western Ave. Charles/Beacon South Station West Broadway Beacon St / Mass Ave Fan Pier Longwood Ave South Boston Library BCEC Longwood / Binney Newbury/Hereford Tremont/ W Newton Broadway T 219 Western Lewis Wharf Esplanade Milk/India Aquarium Landmark Centre Overland/Brookline Seaport Square Boylston/Berkeley HMS Charles Circle Cross /Hanover Seaport Hotel Boylston/ Arlington TD Garden Congress / Sleeper Post Office SquareSq Rowes Wharf Franklin / Arch Station Rank: Subsidized vs Non Subsidized
- 21. Nicole Freedman. Director, Boston Bikes “Hubway keeps me active” Mahmoud
- 22. Nicole Freedman. Director, Boston Bikes Just Start Already!! Bike Share is a Powerful Tool Cheap, reliable, fast transportation Improves health Restores dignity
- 23. Nicole Freedman. Director,Boston Bikes NICOLE FREEDMAN DIRECTOR, BOSTON BIKES CITY OF BOSTON (617)918-4456 NICOLE.FREEDMAN@BOSTON.GOV WWW.CITYOFBOSTON.GOV/BIKES