1. Tennis Night Out
To introduce a new sport to the Baltimore City Amber Peters will host a Tennis Night
Out in August 2015. This Tennis Night Out will take place at Druid Hill Park in Baltimore City.
Youth that come out will be able to learn concepts and rules of Tennis. Information of high
schools and colleges with Tennis teams will also be presented to participants and parents. The
goal of Tennis Night Out, is to encourage students to explore new sports, become active, and
attend school.
Druid Hill Park is located in the middle of a low-class community, with few middle-class
families. The youth in this particular neighborhood are living amongst drugs, violence, police
surveillance, and poverty. They enjoy listening to rap music, making money, sexually activity,
and drug and/or alcohol intake. Due to the environment and surround conditions of Druid Hill
Park, clothed and non-clothed police will be present for safety reasons. It is expected that most of
youth will be uninterested, unconcerned, and easily frustrated when trying to play this new sport.
The Mondawmin Mall strive economically, as it is the only mall that serves 5+
zip codes. Most stores located in the mall are black owned and/or managed. Many of these
employers have agreed to sponsoring or donating to this event. Some also plan to attend the
event, as well as encourage their customers to bring their families. This is an important
promotion as these are faces the community already have relationships with.
SWOT Analysis
Strengths
 Druid Hill Park has a large number of tennis courts
 Amber Peters is a college student
 Sponsorship agreement from Wilson Sporting Co.

2.  Donations including in-kind
Weakness
 Lack of interest from youth in West Baltimore
 Less promotion inside of schools due to summer vacation
Opportunities
 Tennis Courts will be utilized
 School tennis teams will gain more interest
 Positive night out for the community
Threats
 Attendance
 Weather
Admission is free, however donations of tennis balls, water, and food will be accepted. A
local community member has offered to sell concessions. She workers for the local supermarket,
and has offered to buy snacks, and monitor sales. Since Wilson has agreed to cover our City
permit which was costly in our budget the sponsors are being asked for gifts of services or
donations from their businesses.
Pricing will be as followed:
 Chips-$.50
 Canned sodas- $.75
 Energy drinks-$1.00
 Hot Dogs- $2.00
 Hamburgers- 2.00
 Chips, hot dog/hamburger, and a soda- $3.00
 Water- $1.00
Sponsorship
Wilson Sporting Goods Co.
 Provide tennis rackets
 Pay for City Permit
 Name will be highlighted on banner and driving direction signage
 Name will appear in program booklet and brochure
 Personal ad in program book
 Radio ads played by the DJ once every hour

3. Ez Fresh Printing Press (located inside Mondawmin Mall)
 Print large banner
 Print programs (50) and brochures (50)
 Design and make 30 staff t-shirts
 Name will appear in program booklet and brochure
 Personal ad placed in program booklet
Target
 Donate a $20 and $50 gift card(s) for raffle prizes
 Name will be in brochure
Local Churches
 Announce the event for a total of 5 Sundays leading up to the event
 Provide the church bus as transportation around the park for the restroom
 Will receive a shout-out from the Dj table
Advertising will take place online over social media platforms. The hashtag‘#tennisnightout’
will be used to promote the event before, during, and prior. Bowie State University will place
this event on their school calendar as well as run an ad on the athletics page. Flyers will be
posted around the community including inside Mondawmin Mall, and surrounding local stores.
Churches will be given flyers to pass out to members. The weekend prior to Tennis Night Out
our street team will visit the basketball courts at Druid Hill Park to discuss our upcoming event.
Raffle tickets will be sold for $1.00 at the registration table. Donated gift cards along with extra
event t-shirts will be gifted to winners.
Druid Hill Park was selected because of its location. The community the park is in has
been through a lot. Some of the youth in this area do not receive support from adults and city
leaders. The goals of this event will greatly benefit those that call this area home. Druid Hill Park
also have the largest number of Tennis Court in West Baltimore. The local high schools in this

4. area have limited space for tennis to be played, watched, and enjoyed. This park is a city
attraction that is the place for many family, and community orientated events.
People will be able to sit in the grass or on park benches nearby. Chairs will be available to
those volunteering at the registration, and concessions tables. The registration table will be set up
on the sidewalk left to the tennis courts. The concessions table will be on the right of the tennis
courts. Church buses will be used as transportation to and from park restrooms. The bus will
began operation two hours after the event starts and stop an hour before ending. Parking is
permitted along the street of the park. There is also open grass space for volunteers to park.
This event will influence how the rest of Baltimore view the youth in this area. The media
will help show these youth learning and engaging in something out of the box for them. The
program booklet will be used to inform and communicate with the community. The program
booklet will have information on the history of tennis, along with schools in Baltimore, and local
colleges with Tennis Teams. The churches involved will open the door to popular support as
churches have the power to influence the community. The entire event launches the idea of a
new sport. Many of the youth that will participate are accustomed to playing basketball or
football. Press interviews, social media post, conversations at the event, and evaluations will help
measure the impact of this event. To cope with crisis we will have police enforcement on
standby. A rain date has been placed on the calendar in the event of a storm. The local grocery
store will be used if we run out water. Wilson will be bringing rackets to sell/ distribute for those
without one.

5. Tennis Night Out with Amber Peters
Sponsored by Wilson Sporting Co.
To introduce a new sport to the Baltimore City Amber Peters will host a Tennis Night
Out in August 2015. This Tennis Night Out will take place at Druid Hill Park in Baltimore City.
Youth that come out will be able to learn concepts and rules of Tennis. Prior to the event ending
mini teams will be formed to compete with each, showcasing the new skills they have learned.
Information of high schools and colleges with Tennis teams will also be presented to participants
and parents. The goal of Tennis Night Out, is to encourage students to explore new sports,
become active, and attend school. Local community members, churches, and stores have agreed
to help in the form of donations, services, and promotion.