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At the inaugural Facebook marketing conference in New York City on Feb. 29,
Facebook announced the most fundamental reimaginings of the way brands participate with
the Facebook community since Brand Pages were first introduced.
From the new Timeline design, to new content considerations, to apps, to community management
to how media can be used as an amplifier—everything has been given a new veneer.
These changes not only affect the look of a brand’s page, but also how a brand’s fans interact
with and experience the content on that page.
With all brand pages automatically being switched to the Timeline design on March 30, Proximity’s
SocialWork team has created the following list of immediate considerations to ensure
your page is ready for the Timeline Era.