Session -- Who’s the Boss?: A Discussion of the Benefits and Challenges of Public vs. Private Market Management Jan Cochrane-Harry is CEO of Queen Victoria Market in Melbourne, Australia.

1. JAN COCHRANE-HARRY
Who’s the Boss?: A Discussion of
the Benefits and Challenges of
Public vs. Private Market
Management
CEO
Queen Victoria Market

2. Who’s the Boss?
A discussion on the benefits and challenges of
public vs private market management
28 March 2015
Jan Cochrane-Harry Chief Executive
Queen Victoria Market, Melbourne Australia

3. Queen Victoria Market, Melbourne Australia

4. Queen Victoria Market, Melbourne Australia

5. History of Queen Victoria Market

6. Summary of Draft Master Plan, March 2015

8. Queen Victoria Market 1950s

9. Queen Victoria Market 1950s

10. Changes to governance and management in 1996- 1997

11. QVM Pty Ltd
Council
Traders
capital
opex
rent
Council
Traders
capital rent
Land & Buildings Land & Buildings
opex
return

12. QVM Pty Ltd
Council
Traders
capital
opex
rent
Council
Traders
capital rent
Land & Buildings Land & Buildings
opex
return
Advisory
Committee
Pre 1997 Post 1997

13. Queen Victoria Market Advisory Committee
10 Traders representing over 700 businesses.
Terms of reference include giving advice on:
• Advertising and promotions
• Trading hours
• Cleaning, maintenance etc,
specifically excludes any involvement in rents
setting or lease/contractual matters.

14. Fast Facts – about Queen Victoria Market

15. Fast Facts
• +700 traders
• 8 – 10 Million customers / visitors
• 2/3 local & 1/3 visitors
• 7 - 8 hectare site
• A$23M annual revenue
• A$5 M return to Council

18. “The City of Melbourne will
make the largest investment in
its history to preserve and
renew the Queen Victoria
Market…Investing now will
ensure that the Queen Victoria
Market is part of our city
forever…”
Lord Mayor of Melbourne, Robert Doyle
Media release 31 October 2013

20. Queen Victoria Market: RENEWAL Governance Structure
Melbourne City Council
Steering Committee &
Project Executive
Trader Reps
QVMAC
QVM Pty Ltd &
Management
Customers
3 City Councillors 3 QVM Directors
City Planning &
Design
Heritage Indigenous Traders Traders Traders

21. Queen Victoria Market Precinct Renewal
Major period of change … decision making critical
Strategic Brief, February 2015 Draft Master Plan, March 2015

22. • The right VENDORS
• The right LOCATION
• The right MIX
• The right MISSION
• The right PUBLIC SPACES
• The right CONNECTIONS
• The right ECONOMICS
• The right PROMOTION
• The right VALUE
• The right MANAGEMENT

23. BENEFITS of ‘QVM Partnership model
A
Council - top priority project
Directors - experience & strategic expertise
Management - focussed and committed
Traders - passionate and committed

24. CHALLENGES of ‘QVM Partnership model
A
Council - political
Directors - accountable
Management - workload of transformation
Traders - influence & survival

25. COUNCIL
BOARDMANAGEMENT
TRADER GROUP
Who’s the Boss?

26. COUNCIL
BOARDMANAGEMENT
TRADER GROUP
Who’s the Boss?

27. Queen Victoria Market, Melbourne Australia
Queen Victoria Market Melbourne Australia

28. Thank you
For further information:
qvm.com.au
participate.melbourne.vic.gov.au
Email: jan.cochrane-harry@qvm.com.au