The document proposes an advertising campaign for a charity that supports terminally ill children in fulfilling their wishes. The campaign aims to show that clothing from charity shops can be stylish by featuring a model dressed in cool, retro outfits purchased from the shops. It will also inform consumers that money spent at charity shops funds dreams for sick children. The target audience is hipster teenagers and young adults aged 16-20 who appreciate vintage styles. The campaign details include using a mystical font and images of models in sunglasses and hoodies to portray the charity shop clothes as hip.

1. Make a wish
By Paul O’Dwyer

2. Proposal for Campaign
My advert is going to illustrate how the misconception that charity shops are full of
'rubbish' that nobody wants is false, by having an image of a model looking 'cool' in
charity shop bought, apparel. My campaign is also going to inform consumers of
how the money they spend in the charity shop will fund a terminally ill child's
dream.

3. Campaign details
Typography: The text will be ‘mystical’ and ‘fancy’. I will use the font, be ‘Script MT
bold’. The text size will be roughly, 72.
Images: The first image is a picture of the model grinning at the camera. The second
picture is a body shot of a model staring past the lens of the camera. The third is of a
model leaning against a wall while wearing sun glasses and a hooded coat (looking
Colour scheme: The colour scheme will use a dark coloured background and white
‘fancy’ text to represent the contrast of the night sky as make a wish campaign’s logo is
a shooting star.
Logo: The logo will be a white silhouette of a shooting star (possibly with coloured
details).

4. Target audience
My campaign's target audience are teenagers and young adults between
the ages of 16-20, who consider themselves to be ‘hipsters’. Individuals
who subscribe to the hipster or indie subculture tend to appreciate old
fashioned or ‘retro’ clothing styles and these people are ideal consumers
for charity shops.

5. Campaign schedule
• Campaign proposal
• Product: Make a wish foundation
• Target audience: The adverts are aimed at people between 16-20
including young adults. The people could be ‘hipsters’ who like ‘retro’
clothing and enjoy standing out with unique and one-off items. Launch
date: The date for my photo will be the week
• Campaign Message: The charity is worthy of donation and MAWF Charity
shop clothes are ‘cool’ and ‘retro’.
• Launch date and rationale: A good time to launch my campaign would be
near the holiday season when people have spare money and when people
won’t be occupied by work..etc..