Farmspeak Technology is a business that manufactures IoT and AI-powered hardware devices to diagnose poultry diseases, monitor and regulate the poultry environment so as to improve farm management, reduce wastage and mortality, and ultimately increase profitability.
2. Problem
Out of Nigeria's 180 million
birds(USDA, 2015), about 120
million birds are exposed to
heat stress caused by
unfavourable weather and
climatic conditions.
Uncontrollable heat stress
Manual method of
environmental control
Poor and late disease
diagnosis
PITCHDECKV3.0
3. Poor environmental condition leading to harmful
digestive and behavioural changes in poultry
birds.
Heat stress leading to poor feed conversion,
lethargic poultry birds, reduced weight gain,
and increased susceptibility to diseases.
Heat stress caused by unfavourable weather
and climatic conditions, resulting to poultry
birds high mortality rate and wastage of
resources.
Effect of the problem
4. AIM FOR QUALITY,
NOT UANTITY
ENCOURAGE
WILD IDEAS
Presentationsaretoolsthat
canbeusedfordifferent
purposes.
An IoT powered hardware device that works with a web and mobile
application using Artificial Intelligence(AI) to diagnose poultry
diseases, monitor and regulate the poultry environment.
Monitor poutry environment
automatically
SOLUTION
Air Q
uality sensor
Temperature sensor
Humidity sensor
Poultry disease diagnosis
system
Eliminate environmental
influence.
Easy to use digital poultry
management system
PenKeep
5. 1.9 Billion
$600 M
1.9 Billion
1.9 Billion
Market Size
Nigerian poultry industry is estimated
at ₦80 billion ($600 million) and is
comprised of approximately 180
million birds, which produced 650,000
MT of eggs and 290,000 MT
of poultry meat in 2017.
$300 M
$100 M
TOTAL AVAILABLE MARKET (TAM)
SERVICEABLE AVAILABLE MARKET (SAM)
SERVICEABLE OBTAINABLE MARKET (SOM)
6. $50 $1
Sales of hardware device Monthly Subscription
Revenue Model
1,000
Poultry Farmers
$62
Annual Fee Per Poultry Farmers
$62,000
Revenue
7. Competive Advantage
@farm_speak
@farm_speak
Content and Digital Marketing
Go-To Market Strategy
Partnership with Poultry Association
of Nigeria(PAN)
Leverage on agribusiness conferences,
demo days, and seminars
Affordable Price Smart Device
Basic Phone Userability
Exclusive Deals for Farmers
Lessons Learnt from Adapting IoT
for Local Use
Multiple Notification Interface
8. Partnerships & Awards
Traction Interested Farmers
500
Demo Requests
100
Farms Visited
20
We are currently having FS PENKEEP & FS Insight
on beta. which are currently being tested in
selected farms.
We are currently getting impressive feedback
from these smallholder poultry farmer.
9. Founders
PeterOkonmahChiefTechnologyOfficer
Agricultural Environmental Engineer(GMNSE),
Software Developer, Product Developer,
Hardware Speacialist, Data Analyst
AdaezeAkpagbulaChiefexecutiveofficer
Structural Engineer(GMNSE),
Business Analyst, Design expert, Marketing Creative
Strategist.
IsraelAlabiChiefBusinessofficer
Agricultural Environmental Engineer(GMNSE),
Business Writer Researcher, Business
Strategist; Copywriter
JamesAkomuAssistantTechnologyOfficer
Agricultural Environmental Engineer(GMNSE),
Software Developer, Design expert
Data Analyst