Data SnapShot Reports
Examining Demographic and Economic Trends
Table of contents
A closer look
What is a Data SnapShot
Why is a Data SnapShot
Who uses a Data SnapShot
What is a PCRD Data SnapShot
A Purdue Center for Regional Development
(PCRD) Data SnapShot Report helps you
understand how large scale demographic and
economic trends—the shifts that are taking place
in our national economy—impact your county.
Labor MarketDemography CommutingEconomy
The report provides a profile of your county’s
population and economy in simple, easy to
Data SnapShot Reports include information on the
Why is a Data SnapShot Report useful?
It is not uncommon for local leaders to be inundated with a
variety of data that exist for their county.
A Data SnapShot Report highlights the most critical data for your county
and helps the leadership in your county get on the same page. It
provides a common foundation of understanding.
In this way, Data SnapShot Reports help set the stage for local leaders to
plan for and respond to important demographic, social and economic
shifts occurring in their county.
Who uses a Data SnapShot Report?
Anyone who is interested in the future of your county can gain valuable insights by
reviewing a Data SnapShot Report.
National trends to consider
Middle skill jobs
Some national trends to consider
Your county will experience growth or decline
based, in part, on national trends.
Any county faces a challenge of building a
prosperous future within these national trends.
The Data SnapShot Report provides you a new pair
of glasses to see how these trends are playing out
in your own county.
The following section highlights some of the
national trends that might be evident in your own
county Data SnapShot Report.
Our population is aging
The proportion of our population that is elderly (65 years or
older) will increase significantly.
The percentage of elderly Americans that is elderly will increase
from 12 percent of the total population in 2000 to 21 percent in
We will add 100 million people by 2050
Our national population will grow 42 percent between
2010 and 2050.
We will add about 130 million new people.
The majority of our population growth (over 80 percent) will
come from immigrants and their descendants.
Our population will grow increasingly
racially, ethnically and culturally diverse
By 2050, the proportion of our population that is
Asian will double from 4 percent to 8 percent.
The Hispanic population will also double from 12
percent to 24 percent.
The African American population will increase
from 13 percent to 15 percent.
By 2050, the White population will decline from
81 percent to 72 percent of the total population.
Urban sprawl will continue and we will
see the growth of mega-regions
Over the last few decades, our metropolitan regions have
sprawled outward, and this trend will likely continue.
As the population continues to concentrate in mega-regions and
coastal areas, once-significant industrial cities will continue to
Growth in non-metro regions will be
Nearly 15 percent of the U.S.
population (about 46 million in 2013)
live in non-metropolitan counties.
While over 1,200 non-metro counties have
lost population since 2010, over 700 non-
metropolitan counties have gained
Manufacturing in the U.S. is going
through a resurgence
Major advances are taking place in energy,
robotics, materials and applied information
Growing productivity in the manufacturing sector
translates into higher incomes. In 2013, the
average manufacturing worker earned over
After decades of
decline, the prospects
of manufacturing in the
United States have begun
to turn around.
The growth of middle-skill jobs
Significant job growth is taking place in middle-skill jobs.
These are positions that require more than a high school
education but less than a four-year college degree.
Middle-skill jobs represent the largest share of jobs in Indiana,
about 55 percent of the total employment.
How the Data Snapshot
report accelerates your
How a Data SnapShot Report can
accelerate your strategy
A Data SnapShot Report sets the stage for
deeper conversations about how your
county can prosper in the decades ahead.
Basic, practical understandings of your population
and economy can move your conversations to a
new level. Rather than getting lost in the sea of
statistics or, worse yet, opinions not grounded in
reality, Data SnapShot Reports point you towards
A closer look
Economic development takes place when leaders
come together to collaborate on an investment
strategy. A Data SnapShot Report makes the
formation of these collaborations easier.
Equally important, a Data SnapShot Report will
help your county develop a new narrative about its
future. To keep and attract young people to your
county, your leadership needs to tell a coherent
story about your county’s future. A Data SnapShot
Report serves as a practical place to begin.
For more information
If you would like more information on a Data SnapShot Report for your county, please
Financial support for Data
SnapShot Reports is
provided, in part, by
Director of the Purdue Center
for Regional Development and
Assistant Director of the
Purdue Center for
PCRD creates Data
SnapShot Reports for
For more information,
please contact Bo
The Purdue Center for Regional Development (PCRD) seeks to pioneer
new ideas and strategies that contribute to regional collaboration,
innovation and prosperity.