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Design & Creativity

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Design & Creativity

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Design & Creativity

  1. 1. DESIGN & CREATIVITY One project is a $10,000 and one is a $650 project. Can you tell which is which?
  2. 2. DESIGN Scott Fisk Professor of Graphic Design Samford University AIGA Birmingham Birmingham.aiga.org
  3. 3. DESIGN Topics: 1. What is design? 2. Why good design matters. 3. What is good design? 4. Human centered design. 5. Design Basics. 6. Get inspired!
  4. 4. DESIGN What is design?
  5. 5. DESIGN What is design? creative problem solving
  6. 6. WHY design matters
  7. 7. WHY design matters 1st Impression Counts Brand Manifestation Credibility User trust Sticky factor Return rate More Sales and more importantly….
  8. 8. GOOD DESIGN IS MEMORABLE
  9. 9. POPULAR BRANDS? Copyright © 2013 Interbrand. All Rights Reserved.
  10. 10. POPULAR BRANDS Copyright © 2013 Interbrand. All Rights Reserved.
  11. 11. ADVERTISING MEDIA Copyright © 2013 Interbrand. All Rights Reserved.
  12. 12. EMOTIONAL RESPONSE IMPRINTED INTO OUR MEMORY
  13. 13. GOOD DESIGN
  14. 14. USABILE ACCESSIBILE SIMPLE INNOVATIVE ENGAGING BRANDED FUCTIONAL USEFUL AESTHETIC HONEST LONG LASTING GOOD DESIGN
  15. 15. WHAT is good design really?
  16. 16. HUMAN centered
  17. 17. HUMAN centered In broad terms, user-centered design (UCD) is a type of user interface design and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process. Source: Wikipedia http://en.wikipedia.org/wiki/User-centered_design
  18. 18. Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/
  19. 19. Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/ Source: http://chriselyea.com/design-lessons-learned/badly-designed-doors/
  20. 20. WHAT does good design really do?
  21. 21. SOLVES problems
  22. 22. DESIGN basics
  23. 23. GRIDS
  24. 24. GRIDS
  25. 25. NEGATIVE SPACE
  26. 26. GOLDEN RATIO
  27. 27. GOLDEN RATIO 960px 593px 367px
  28. 28. RULE OF THIRDS
  29. 29. RULE OF THIRDS
  30. 30. FuzzyFinny’sadvent ures in t he
  31. 31. Fuzzy Finn watchedthe water swish andthefis h .
  32. 32. Fuzzy Finn thus madehis way to a famous bus.
  33. 33. BRAINSTORMING Define problem No wrong answers Dedicate ample time to the process Get input from stakeholders Share ideas with others Do not be in a hurry Be inspired
  34. 34. INSPIRATION
  35. 35. calm
  36. 36. calm DO THINGS FOR YOURSELF THAT MAKE YOU HAPPY
  37. 37. calm SKETCH/JOURNAL IDEAS
  38. 38. TYPOGRAPHY How to choose an font?
  39. 39. SERIF VERSUS San-Serif
  40. 40. Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning[2]). LINE HEIGHT
  41. 41. COLOR How to choose?
  42. 42. Thank you! Presentation at: http://www.slideshare.net/graphicsmaker/ scott@scottfisk.com

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