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IntoLife’s value proposition
intolife.no
IntoFood
Product IDs, volume (kg), sales, costs
Carbon footprint per serving,
Carbon footprint for sales & innkjøp,
Breakdown of climate contribution
IntoFood APIv1 is now live
Menu
system
Innkjøp
system
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system
Innkjøp
system
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IntoFood benchmarking reports
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A digital tool to drive sustainable transformation
intolife.no
Public sector
• All commune canteens,
hospitals and schools can serve
climate-smart, healthy and tasty
meals
Making Oslo a leading sustainable food city
Private sector
• All staff canteens, restaurants &
hotels can serve climate-smart,
healthy and tasty meals
Key clients Industry network
(Norway 2016)
Oslo
intolife.no
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GROW YOUR SMART CITY!
UrbanFeed AS, Rita Westvik
 We deliver large scale integrated units for smart
and sustainable production of fish and greens
 Year round
 Max production of untravelled ecological food
 Min waste
 80% reduction in energy costs
 No CO2 emissions
UrbanFeed™ value-proposition:
o Sustainable circular production
Closed Ecological Enviroments (CEE)
AQUAPONICS, RAS (Resirculating Aqua
Systems) and vertical green growth
o Transparent bubble based
building
o Digital transformation: BIG DATA is
changing food production BIG TIME!
o OptiFeed is a specially designed
self-learning cloud based sensor
control and monitoring system
UrbanFeed delivers smart solutions for urban
production of fresh and healthy food.
How does UrbanFeed contribute to making
Oslo a leading food city?
Annual capacity large unit/4800 m2:
1000 – 1500 tons greens, 450 tons fish
Our solutions are repeatable, scalable and adaptable
70 of us will
live in cities:
GROW YOUR
SMART OSLO!
VISJON
GROW YOUR
SMART OSLO!
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Value proposition
In short BySpire
We redefine Norwegian agriculture
by providing the best locally grown,
high quality, sustainable vegetables
year round, using latest trends in
technology
FOOD IMPORT 50+ %
HARD LANDSCAPE &
WEATHER CONDITIONS
SHORT SEASON
Vertical farming have big potential in solving parts of Norway’s agricultural problems
Low food miles - Fresh, local and
healthy food
More harvested volume per m2
365 days production/harvest
Up to 90 % less water used
UpsidesVertical farming
44x
Providing new “Green jobs”
10%
BySpire will make Oslo the leading food city by being the best
supplier in taste, quality and sustainability
Basil
Example price 16 kr
Yearly retail value: 46 MNOK
Yearly import: 21 MNOK
Coriander
Example price 16 kr
Yearly retail value: 38 MNOK
Yearly import value: 17 MNOK
Parsley
Example price 25 kr / 100gr (bundle)
Yearly retail value: 30 MNOK
Yearly import value: 14 MNOK
Spear mint
Example price 16 kr
Yearly retail value: 7 MNOK
Yearly import value: 3 MNOK
Crisp lettuce
Example price 125 kr / kg
Yearly retail value: 232 MNOK
Yearly import value: 132 MNOK
Arugula
Example price 140 kr / kg
Yearly retail value: 137 MNOK
Yearly import value: 78 MNOK
Heart lettuce
Example price 88 kr / kg
Yearly retail value: 46 MNOK
Yearly import value: 21 MNOK
Romaine lettuce
Example price 73 kr / kg
Yearly retail value: 41 MNOK
Yearly import value: 24 MNOK
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Co-creating for scaling

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  • 33. IntoFood Product IDs, volume (kg), sales, costs Carbon footprint per serving, Carbon footprint for sales & innkjøp, Breakdown of climate contribution IntoFood APIv1 is now live Menu system Innkjøp system Menu system Innkjøp system Menu system Innkjøp system Menu system Innkjøp system Menu system Innkjøp system Menu system Innkjøp system Menu system Innkjøp system Menu system Innkjøp system IntoFood benchmarking reports Menu system Innkjøp system Menu system Innkjøp system Menu system Innkjøp system Menu system Innkjøp system A digital tool to drive sustainable transformation intolife.no
  • 34. Public sector • All commune canteens, hospitals and schools can serve climate-smart, healthy and tasty meals Making Oslo a leading sustainable food city Private sector • All staff canteens, restaurants & hotels can serve climate-smart, healthy and tasty meals Key clients Industry network (Norway 2016) Oslo intolife.no
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  • 42. GROW YOUR SMART CITY! UrbanFeed AS, Rita Westvik
  • 43.  We deliver large scale integrated units for smart and sustainable production of fish and greens  Year round  Max production of untravelled ecological food  Min waste  80% reduction in energy costs  No CO2 emissions UrbanFeed™ value-proposition:
  • 44. o Sustainable circular production Closed Ecological Enviroments (CEE) AQUAPONICS, RAS (Resirculating Aqua Systems) and vertical green growth o Transparent bubble based building o Digital transformation: BIG DATA is changing food production BIG TIME! o OptiFeed is a specially designed self-learning cloud based sensor control and monitoring system
  • 45. UrbanFeed delivers smart solutions for urban production of fresh and healthy food. How does UrbanFeed contribute to making Oslo a leading food city? Annual capacity large unit/4800 m2: 1000 – 1500 tons greens, 450 tons fish Our solutions are repeatable, scalable and adaptable
  • 46. 70 of us will live in cities: GROW YOUR SMART OSLO!
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  • 58. Value proposition In short BySpire We redefine Norwegian agriculture by providing the best locally grown, high quality, sustainable vegetables year round, using latest trends in technology FOOD IMPORT 50+ % HARD LANDSCAPE & WEATHER CONDITIONS SHORT SEASON
  • 59. Vertical farming have big potential in solving parts of Norway’s agricultural problems Low food miles - Fresh, local and healthy food More harvested volume per m2 365 days production/harvest Up to 90 % less water used UpsidesVertical farming 44x Providing new “Green jobs” 10%
  • 60. BySpire will make Oslo the leading food city by being the best supplier in taste, quality and sustainability Basil Example price 16 kr Yearly retail value: 46 MNOK Yearly import: 21 MNOK Coriander Example price 16 kr Yearly retail value: 38 MNOK Yearly import value: 17 MNOK Parsley Example price 25 kr / 100gr (bundle) Yearly retail value: 30 MNOK Yearly import value: 14 MNOK Spear mint Example price 16 kr Yearly retail value: 7 MNOK Yearly import value: 3 MNOK Crisp lettuce Example price 125 kr / kg Yearly retail value: 232 MNOK Yearly import value: 132 MNOK Arugula Example price 140 kr / kg Yearly retail value: 137 MNOK Yearly import value: 78 MNOK Heart lettuce Example price 88 kr / kg Yearly retail value: 46 MNOK Yearly import value: 21 MNOK Romaine lettuce Example price 73 kr / kg Yearly retail value: 41 MNOK Yearly import value: 24 MNOK
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Editor's Notes

  1. Hilde introduces co-creation session
  2. 1: - Hauste is an annual magazine about food culture, community and slow living - focus on stories from Norway - made by and for people who are passionate about bringing sustainable change 2: - we believe of importance to take care of the quality of a "real" experience - digital transformation positive for more sustainable production / distribution 3: - Hauste can be a platform that collects and shares inspiring stories both from Oslo and with Oslo - Hauste is a framework that connects diverse projects / people / businesses from the micro to macro scale within Oslo and beyond
  3. Takk! Smart cities, urbant landbruk, klimautfordringer, bioøkonomi og sirkulærøkonomi er dagens snakkis – NY, Masdar, Sing, Berlin, Barc Oslo, vakre Hvaler
  4. http://www.improntaunika.it/2016/04/vivere-nel-verde-allunga-la-vita-fa-bene-al-corpo-e-alla-mente-delle-donne/
  5. I think this slide is ok – Only need to change the graphic profile
  6. Better quality, nutrition, shelf life, predictability, ..
  7. I don’t have any ideas, so feel free to try out what you think works best