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Explore Talks "Food Trends 2018" | presentazione Michele Cadamuro di Electrolux Professional


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Durante l’Explore Talks sui “Food Trends 2018” che si è svolto il 12 aprile 2018 presso Spaces Milano, Michele Cadamuro - Head of Design di Electrolux Professional - ha presentato metodi e processi legati ai trend attraverso la storia di un progetto da lui vissuto nei due step temporali dell’innovazione breakthrough e dell’innovazione incrementale.

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Explore Talks "Food Trends 2018" | presentazione Michele Cadamuro di Electrolux Professional

  1. 1. #XT2018 #FoodTrends2018 Michele Cadamuro , Head of Design •Food Trends 2018 Electrolux Professional
  2. 2. Electrolux offering 2 Kitchen Laundry ProfessionalHome care* & services Small Appliances 16% 7% 11%60% 6% Electrolux is the only appliance manufacturer in the world to offer complete solutions for both consumers and professional users.
  3. 3. Net sales SEK 7.72 bn People 2,900 +10,000 service technicians Customer Care in >140 Electrolux Professional in key figures 2017 Sales, geographic distribution 60% Europe 10% NA 30% Other countries NA = North America
  4. 4. Valloncello Saint-Vollier Sursee Ljungby Troyes Aubusson Shanghai Rayong Louisville Global Operations Production facility R&D Laboratory 20 Centers of Excellence
  5. 5. Our customers in the Hospitality Industry Restaurants Hotels Bars & Cafés Supermarkets Care Business, Transport & Industry Commercial laundries Self-service laundries
  6. 6. DESIGN Philosophy and principles
  7. 7. The role of design is changing
  8. 8. is our way of creating meaningful experiences Human Touch We call it
  9. 9. Group Design Philosophy What we do How we do: Design process and principles 1. BE RELEVANT Return to the context of home, or work, and the reality of life in relation to the surrounding products 2. DESIGN WITH EMPATHY Seek to understand the needs, behaviors & desires of our users, balancing the real me vs. ideal me 3. DESIGN QUALITY Ensure usefulness functionally, psychologically and aesthetically, through APPEAL, FFF (fit, feel & finish) and USABILITY 4. REDUCE & BE CLEAR Search for simplicity and clarity from idea to solution. Simplicity is about subtracting the obvious and adding the meaningful 5. CARE FOR THE DETAILS Details do not make a product better if the big idea is not clear, but they can create magic if everything else is 6. DESIGN FOR TOMORROW Keep the eye at the horizon when designing for today. Design with care and responsibility for the planet and the people of the future, starting today. 7. TELL STORIES Design is embodiment of human behavior. Bring these stories to life in an engaging way! Meaningful experiences insights content
  10. 10. DESIGN Case studies
  11. 11. 12 SpeeDelight
  12. 12. The product development story.....
  13. 13. 14 How to create value Innovation? High speed grill
  14. 14. 15 Trend Lifestyle • People start to look for speed and quality at same time • Food service provider starts to differentiate their menu Why should I accept a sandwich cold inside and burned outside? I have different type of bread and different ingredients that requires dedicated cooking programsI cannot wait minutes for a sandwich My operators turn over is a problem
  15. 15. 16 Many different stakeholders High speed grill
  16. 16. 17 How to create value Innovation? High speed grill A breakthrough innovation 17 A unique machine that combining IR+MW can in 1 step process make Panini, Sandwiches, Rolls hot inside and crispy+marked outside PROJECT IDEATARGETS Vs. the current equivalent on the market (Standard or IR Panini Grill plus Microwave Oven) (two or more steps) Reduce cooking times by 50% Reduce the steps in the process (from 2 or more to 1) Increase the quality
  17. 17. High speed grill
  18. 18. The second generation How to re-innovate?
  19. 19. Incremental innovation - Rise level of expectation on fast food - Healthification of fast food - increased focus on health and well-being - Increase complexity of menu and flexibility - Increase expectation of interaction with the machines
  20. 20. People Focus Approach User Flow process observation Cross functional Pain Points & Opportunities evaluation Product improvements roadmap process visualisation
  21. 21. HSG – concept study Approach 2_sketches
  22. 22. 24 Ergonomics&Usability • clear and visible main switch • hidden and accessible usb port • easy to clean/dismount ventilation griddle • automatic opening and no movement handle • fiberglass reinforced nylon plastic
  23. 23. Final Design
  24. 24. 26 UI - Hardware 4,3 inch TFT color display + 3mm protective polycarbonate polyester foil (s.steel finishing) backlighted buttons for cicle/menu/option selection
  25. 25. 27 Connectivity Dedicated app Hub status Statistics Appliance status Cycle settings
  26. 26. 28
  27. 27. GRAZIE PARTNERS #XT2018 #FoodTrends2018 UN EVENTO DI