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Mikkel Sander, Roskilde Festival - 1.5 million sustainable meals to 135.000 partying youngsters. Can it be done?

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Mikkel Sander, Roskilde Festival - 1.5 million sustainable meals to 135.000 partying youngsters. Can it be done?

  1. 1. 1.5 million Sustainable Meals, to 135.000 Partying Youngsters. Can it be Done? Mikkel Sander Sustainability Manager Roskilde Festival
  2. 2. 4th. largest city in Denmark with 135.000 inhabitants
  3. 3. 14 tons of mayonnaise 129 tons of bread 49 tons of minced beef 20 tons of cheese 9 tons butter 20.000 lettuce heads 14 tons onions
  4. 4. Ambition: Creating social and environmental sustainable food experiences that challenges our own, our participants and our partners views on what festival food is.
  5. 5. Ambition: Creating social and environmental sustainable food experiences that challenges our own, our participants and our partners views on what festival food is. 4. Resources 2. Local Produce 3. Social Sustainability 1. Organic Produce
  6. 6. 1. Organic Produce 90% organic produce in all food stalls by 2017 (2016 was 75%)
  7. 7. 1. Organic Produce Creating change within partnerships. Case: Turborg RÅ beer
  8. 8. 2. Local Produce Ice cream with local family owned organic ice cream factory
  9. 9. 2. Local Produce Organic artist catering with local produce
  10. 10. 3. Social Sustainability 50% of all profits from food sales should benefit other non-profit organisations
  11. 11. 4. Ressources Food waste program converting +30 tons of food waste to meals for socially marginalized
  12. 12. Involving the participants Pop up restaurants Tastings Workshops Food-art Culinary stage
  13. 13. The Results?
  14. 14. The Results? A more sustainable festival?
  15. 15. The Results? A more sustainable festival? Better food of higher quality?
  16. 16. The Results? Financial results? A more sustainable festival? Better food of higher quality?
  17. 17. No connection between profitability and organic % 0 5 10 15 20 25 30 35 40 45 50 10 40 0 50 30 20 100 80 70 60 90 Profit margin (%) Organic % Profits/voulenteer
  18. 18. Year Organic% Turnover Revenue to food stalls Revenue to festival 2012 Baseline year 2013 20% +12% +7% +17% 2014 35% +16% +38% +21% 2015 54% +24% +46% +29% Turnover and profits…corellation or causality?
  19. 19. Impact beyond the festival grounds Other look to us for inspiration Food has become a competitive parameter Concepts are being implemented elsewhere Products are on the market
  20. 20. Thank you for listening! mikkel.sander@roskilde-festival.dk

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