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Oslo Innovation Week 2017 Report

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Key numbers, evaluation on strategy goals and feedback from event organizers and press from Oslo Innovation Week 2017, 25-29 September. By Oslo Business Region.

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Oslo Innovation Week 2017 Report

  1. 1. Report2017 OsloBusinessRegion
  2. 2. the bigger picture - OVERVIEW - DISRUPTION SCORES - BACKBONE SCORES - 2018 PRIORITIES details 1. BRAND POSITIONING 2. EVENTS 3. CONCEPTS 4. THE BUZZ 5. ABOUT OIW 2017REPORT
  3. 3. 2017OVERVIEW 2016 142115 53EVENTS 75 11k10.7k EVENTSEVENT ORGANIZERS ATTENDEES SPEAKERS 281350 27%25 FEMALE SPEAKERS 49%50 SPEAKERSINTL SPEAKERS 4063 MEDIA ARTICLES 136122 95.2 38.6 BUZZINTL JOURNALISTS MILL REACH DIGITAL MEDIA
  4. 4. FromtechconferencetosustainABILITY DISRUPTIONSCORES 4.5 Event organizer survey: how did you experience this concept? Scale 1-5, where 5 is the best. 24%International attendees 27% International speakers 3.6 Event organizer survey: created a better experience with steam venues. Scale 1-5, where 5 is the best. Corporate partner: Deloitte Concept partners: DNB (100 pitches), Get/ChoooseLow 4.5 Journalist survey: How would you rate the relevance of OIW 2017 event program? Extendedpartnershipmodel(funding)Fromsimmertosteamvenues FromNorwegiantointernational
  5. 5. CONNECTINGCULTURETOOIW OIWCLOSINGPARTY 86% OF THE AUDIENCE WOULD LIKE TO COME BACK WOULD RECOMMEND THE EVENT TO OTHERS 78% 100% OF THE ORGANIZERS THOUGHT IT WAS VALUABLE TO BE PART OF THE BIG O
  6. 6. Innovationinaction BACKCBONESCORES EventorganizersatisfactionGenderequality NewVoices 4.1 Event organizer survey: OIW is showcasing innovation in action. Scale 1-5, where 5 is the best. 4.1 49% Female speakers Feedback from the event organizer survey: Value of being part of OIW. Scale 1-5, where 5 is the best.4.1 Event organizer survey: OIW brings new talent on stage. Scale 1-5, where 5 is the best.
  7. 7. BACKBONESCORESFROMTHEATTENDEES 67% Feedback from attendees: useful new contacts 79% Feedback from attendees: useful new ideas Usefulnewcontacts Andusefulnewideas 0 LEADS 29 % 1-5 LEADS 63 % 6-10 LEADS 6 % 10-20 LEADS 2 % HOWMANYACTUALLEADS DIDYOUGET? Some that replied that they did not get NEW useful contacts, said they got leads. 363 responses in total.
  8. 8. 2018PRIORITIES Increase international focus Continue sustainABILITY positioning Continue the culture connection Continue steam venues model 2017 had too many concepts for the OBR organisation Partnership funding model must be revised
  9. 9. the bigger picture - OVERVIEW - DISRUPTION SCORES - BACKBONE SCORES - 2018 PRIORITIES details 1. BRAND POSITIONING 2. EVENTS 3. CONCEPTS 4. THE BUZZ 5. ABOUT OIW 2017REPORT
  10. 10. THE OIW 2017 DUGNAD
  11. 11. 1.BRANDPOSITIONING
  12. 12. POSITIONING:sustainABILITYOslo Innovation Week must have an international focus, because the competition is global. It must also have a clear and interesting mission, and fill an empty position in an overcrowded event industry. The ambition is to position Oslo Innovation Week as the leading conference globally, showcasing real solutions to UN’s 17 Sustainable Development Goals (SDGs). Oslo showcases action, where other conferences just talk. Oslo Innovation Week can do this because: • There is a shift in the economy towards creating a more sustainable business future. • Oslo has many of the solutions in the fields of health, maritime, education, smart city. • The organizer ‘dugnad’.
  13. 13. HOW?All events at Oslo Innovation Week 2017 had to address or highlight a business solution that solves a global challenge, connected to the SDGs. To better understand what Oslo Innovation Week is, we developed The Manifesto – a guide to event organizers, speakers, journalists, sponsors and everyone involved. This is part of a longer strategic development. 4.5EVENT ORGANIZER SURVEY: HOW DID YOU EXPERIENCE THIS CONCEPT? SCALE1-5, WHERE 5 IS THE BEST
  14. 14. BUILDINGASTRONGERBRAND The Oslo Brand Management Strategy defines the brand values of Oslo, and Oslo Innovation Week aims to be on-brand. PIONEERING • OIW aim to showcase innovation in action. No endless talks on wishing, hoping or speculating how things might be. • OIW aim to bring forward new voices. • OIW is on the forefront of closing the epic gender gap by aiming to have 70% female keynotes. ENRICHING • OIW aims to have world-class co-lab involvement of the audience. • Oslo has so much to offer. We want to facilitate so everyone can get as much as possible out of their short stay in Oslo during OIW. • Hospitality efforts REAL • OIW has a down-to-earth ambiance. • We show, and then tell.
  15. 15. A world class event FEEDBACKFROMTHEEVENTORGANIZERS HOWWOULDYOURATETHEFOLLOWING: OIWIS... Brings new talent on stage Showcasing innovation in action Feature topics that matter, like sustainability Audience involvement Scale from 1-5, 5 being the best My event OIW My event OIW My event OIW My event OIW My event OIW 3,8 3,7 3,9 4,1 4,3 4,1 4,0 4,2 3,7 3,6
  16. 16. Facilitated networking arenas and / or opportunities Helped build bridges / powercouples Built international networks and attention Built Norwegian networks and attention Created a better experience with steam venues Scale from 1-5, 5 being the best My event OIW 3,7 3,6 My event OIW 4,3 4,4 My event OIW 3,8 4,1 My event OIW 3,9 4,1 My event OIW 4,1 4,3 FEEDBACKFROMTHEEVENTORGANIZERS HOWWOULDYOURATETHEFOLLOWING: OIWIS...
  17. 17. 4.1VALUEOFBEING PARTOFOIW Would you like to be part of Oslo Innovation Week 2018? Yes Notsure No 87.5% 12.5% 0% COMMENT 12.5% is not sure due to internal organization, if they have a relevant project to present or they have to evaluate experience, timing of the year
  18. 18. 2.EVENTS
  19. 19. speakers male international speakers SPEAKERS 281 51% 27%
  20. 20. BACKBONESCORESFROMTHEATTENDEES 67% Feedback from attendees: useful new contacts 79% Feedback from attendees: useful new ideas Usefulnewcontacts Andusefulnewideas 0 LEADS 29 % 1-5 LEADS 63 % 6-10 LEADS 6 % 10-20 LEADS 2 % HOWMANYACTUALLEADS DIDYOUGET? *Some that replied that they did not get NEW useful contacts, said they got leads. 363 responses in total.
  21. 21. 3.CONCEPTS The Official Opening The OIW 100 Pitches OIW Afterwork The Big O / Closing party Event Organizer Meetings Project Management
  22. 22. THEOFFICIALOPENING The main ambition of the event was to showcase real sustainable business solutions, startups and create a valuable networking arena. The event was hosted on September 25th at VippaOslo, followed by a mixer at SALT. The Official Opening included keynote talks and panels on security, food, VR, innovation in the public sector, energy in addition to the Oslo Innovation Award ceremony. The event had 13 keynotes (3 international, 6 men) including Jamie Smith (us) - Bitfury Group, Melanie Rieback (nl) - Radically Open Security, Merethe Østby - Yara, Frode Eilertsen, Anita Krohn Traaseth - Innovation Norway, Raymond Johanssen – city of Oslo and Cilia Holmes Indahl - Aker BioMarine. 620 guests attended, including HRH Crown Prince Haakon, innovation leaders, journalists, startups and technology experts. 4.0Feedback from the event organizer survey – how did you experience this concept? Scale 1-5, where 5 is the best. 80%Of the attendees got new and useful contacts
  23. 23. OSLOINNOVATION AWARD2017: BEMYEYES(dk) The Oslo Innovation Award aims to highlight a Nordic investor ready startup that creates value for society and business. Be My Eyes received the 2017 Oslo Innovation Award for their substantial impact in bringing sight to the blind and visually impaired through pioneering technology. Be My Eyes have created a platform for providing volunteer work and connecting people, unlocking latent and deeply valuable resources in our society, and demonstrating the power of inclusive design.
  24. 24. 100 Pitches is all about discovering new and promising startups in a glowing Norwegian startup scene. About 50 early stage startups pitched in front of investors and tech experts. Entry round organizers: Mesh, Oslo EdTech Cluster, ICT Norway, StartupLab, Climate- KIC, Katapult Accelerator, Norway Health Tech, Oslo International Hub, SoCentral, 657 Oslo, Angel Challenge, Oslo House of Innovation, The Factory, DNB Nxt This year’s winner was Chooose. OIW100PITCHES 79%Of the attendees said they got new useful ideas Feedback from OIW 100 Pitches event organizers: value of being partner of OIW Scale 1-5, where 5 is the best. 4.6
  25. 25. AFTERWORKATSALT To facilitate for more networking and a place to meet people from other events, especially for international attendees, we created a social hub at SALT. Every evening you could attend the OIW Afterwork. The events varied every day; food expo, Science of Happiness, Pecha Kucha Night Oslo and Kahoot!. In addition, different DJs played every night and the sauna was open. 3.9Feedback from the event organizers: How did you experience the concept? Scale 1-5, where 5 is the best.
  26. 26. CONNECTINGCULTURETOOIW OIWCLOSINGPARTY 86%OF THE AUDIENCE WOULD LIKE TO COME BACK WOULD RECOMMEND THE EVENT TO OTHERS 78% 100%OF THE ORGANIZERS THOUGHT IT WAS VALUABLE TO BE PART OF THE BIG O
  27. 27. EVENTORGANIZERMEETINGS The goal of the event organizer meetings is give the event managers useful tools and inspiration to create better events, and to create a valuable network. 2 MARCH AT SENTRALEN: INTRO TO OIW Theme and concepts. Speakers Geir Lippestad, city of Oslo, Frode Eilertsen, Stine Bratsberg Hattestad, Pure. 7 JUNE AT SALT: PRESS AND MEDIA How to attract journalists to my event? Speakers from VisitOslo, Shifter and NoIsolation . 25 AUGUST AT DNB: SOCIAL MEDIA More and better content. Speakers: DNB NXT. Workshop by Netlife. 4.5Feedback from the event organizer survey – how did you experience this concept? Scale 1-5, where 5 is the best.
  28. 28. VOLUNTEERS Oslo Innovation Week 2017 had volunteers working in the weeks leading up to and during the week. They gave valuable help with social media, marketing and event coordination. 100%Got new useful contacts 91%Will volunteer at OIW again 4.7Value as volunteer at OIW 4.3OIW’s project management 4.2Coherence between tasks and expectations Rating from 1-5, where 5 is best.
  29. 29. 4.3PROJECT MANAGEMENT COORDINATION MANAGEMENT OF VOLUNTEERS EVENTORGANIZER’SEVALUATIONOF PROJECTMANANGEROSLOBUSINESSREGION 4.4 4.2 4.2INFO TO PARTNERS PROJECT MANAGEMENT PRESS 3.5 Rating from 1-5, where 5 is best. 4.1COMMUNICATION AND SOCIAL MEDIA
  30. 30. 4.THEBUZZ Press Digital Media Website
  31. 31. 44Nations Int. journalists registered KEYNUMBERSPRESS Medias represented articles published so far 17 64 136
  32. 32. KEYINTERNATIONALMEDIA CNN (United States) CCTV (China) DR (Danmarks Radio) (Denmark) Deutsche Welle (Germany) L’Monde (France) El Mundo (Spain) Entrepreneur (United States) Entrepreneur (Middle East) TV 3 (Estonia) El País The Independent (England) Vice (England) BBC (England) The Guardian (England) TV Perú (Perú) Canadian Business (Canada) Time Out Chicago (United States) Business Matters (England) Business Insider Nordic (Finland) Arctic Startup (Finalnd)
  33. 33. KEYNORWEGIANMEDIA DN, Finansavisen, Aftenposten, Shifter, VG, E24,Teknisk Ukeblad 22Accredited Norwegian press 29Articles published in Norwegian press so far
  34. 34. TOPEVENTS PRESSCOVERAGE The Official Opening Press Conference Cutting Edge Festival Oslo Freedom Forum 100 Pitches Girl Tech Fest
  35. 35. FEEDBACKFROMJOURNALISTS • Cutting Edge Festival • Official Opening • DNB NXT 2017 • E-Estonia: Explore the most advanced digital society • 100 Pitches • Explore the ocean through a digital diving mask and pioneer underwater drone • Smart Working City • How big data may transform the development of cancer treatments • Nordic AI Summit Norway MOST RELEVANT EVENTSHow would you rate the relevance of Oslo Innovation Week 2017 event program? How would you rate the information provided to you from our staff before and during Oslo Innovation Week 2017? Would you recommend others to visit Oslo Innovation Week? Would you like to attend Oslo Innovation Week next year? *Ratings on a scale from 1-5, 5 is the best. 4.5 4.6 100%Yes 80%Yes “Oslo Innovation Week is a new look on the future.” Linda Lacina, Entrepreneur (US)
  36. 36. +247% DIGITALMEDIA REACH IN DIGITAL MEDIA Reach in digital media is social media combined with digital press articles. REACH IN SOCIAL MEDIA Unique users reached on Facebook, Twitter and Instagram. Tools for measuring reach are Meltwater Insights, Meltwater Engage and Iconosquare. Measured June 1st– November 11th, 2017 MILLION REACH IN DIGITAL MEDIA 95.2 38.6 INCREASE FROM LAST YEAR 60%FEMALE MEN 40% 75% 25%INTERNATIONALNORWEGIAN DEMOGHRAPHICS 2016
  37. 37. OIWWEBSITE,KEYFACTS 3:23Minutes user spent 2017 3.05Page visits per person 2017 52.81%Bounce rate 2017 (visitors entering the site, then leaving immediately
  38. 38. POWERCOUPLES Oslo lacks hierarchies, and there is a very short distance between people and power, between words and action, and people collaborate across titles and industries. The future lies in bridging differences, and Oslo can lead the way. Between established businesses and the newcomers. Between public and private, academia and business. Across borders, disciplines and titles. A powercouple consists of great minds of different disciplines, complementing each other in solving the world’s challenges. To communicate this, we developed a Powercouples generator. RESULTS FROM THE POWERCOUPLES GENERATOR (7.-30.9.2017) Visits: 3494 Unique visitors: 2954 Page views: 5043 Posters generated: 902 Geo information: Norway: 78.2% USA: 4.7% Brazil 2.6% UK: 1.9%
  39. 39. OIWCARBONNEUTRAL Oslo Innovation Week powercoupled with Chooose and Get TDC to neutralize (and over compensate) the CO2 footprint of everyone participating. 1908 tonnes of CO2 was bought, which equals close to 8000 fligths from Oslo to London, or almost 1% of all cuts to be made by the city of Oslo in 2017. Also meaning, Oslo Innovation Week contributes to reaching the city of Oslo’s climate goals. Photo: twitter.com/ChoooseToday
  40. 40. 5.ABOUTOIW
  41. 41. ABOUT OSLO INNOVATION WEEK Oslo Innovation Week is held annually in Oslo since 2005, with more than 50 events all around the city. The events are hosted by individual businesses and corporations, organizations, startup incubators, makerspaces and educational institutes, who meet the OIW criteria. Oslo Innovation Week is owned by the City of Oslo and Innovation Norway, and Oslo Business Region is project manager.
  42. 42. ORGANIZATION Oslo Innovation Week is owned by the city of Oslo and Innovation Norway. Oslo Business Region is project manager. Oslo Advisory Board Owners Project manager Event organizers 2017 The OIW strategy is secured by the OIW steering committee and the Oslo Advisory Board. Companies and organizations apply to become an event organizer. When the event criteria is met, the event will be part of the official OIW program. OIW Steering Committee
  43. 43. OSLOADVISORYBOARD Henrik Øinæss Statoil Rolf Assev StartupLab Alexander Woxen StartupLab Karina Birkeland Lome Finn.no Knut Traaseth Bahr Sindre Østgård Tinius Trust Rune Røsten Schibsted Vekst Tellef Thorleifson Northzone Jeanett Sandmo Innovation Norway Heidi Austlid IKT Norge Daniel Ras Vidal Abelia Jostein Magnusson Netlife Research Kathrine Synnes Finnskog Music Norway Tonje Frydenlund Snøhetta Johan Brand Kahoot Jeanette Dyhre Kvisvik Villoid Kjartan Slette Unacast Anders Mjaaseth MESH Anita Schjøll Brede Iris Al Kathrine Myhre Oslo MedTech Anne Kjersti Fahlvik Norsk Forskningsråd Thomas Berglund Ocular AS Kristin Riise DNB Martin Falch 360 Leaders Elin Nørve Future Leaders Joachim W. Andersen Avinor Johanna Staaf Telenor Digital Henrik Faller Remarkable Sigri Sevaldsen 657 Oslo
  44. 44. EVENTTIMELINEKEYNUMBERS 2017 2016 2015 2014 2013 2012 2011 2010 Events 53 75 72 60 50 35 24 32 Event organizers 142 115 94 Sold out events 75% 77% 75% Attendees 11K 10.7K 9.4K 8.6K 5.5K 5.7K 2.9K 3.7K International attendees 24% 21% 19% Production cost in NOK 24.7 mill 21.6 mill 16.9 mill 12.6 mill 7 mill 5 mill
  45. 45. FUNDING The project organization of Oslo Innovation Week is funded by The City of Oslo (with 1 .5 MNOK) and by Innovation Norway (with 1.0 MNOK). In addition to the basic funding,. Oslo Brand Alliance contributed with 500.000 NOK, the Norwegian Ministry of Foreign Affairs contributed with approx 50.000 NOK and work hours. The organizers and partners report a total production cost of 21.5 MNOK. The total production cost of Oslo Innovation Week is estimated at 24.7 MNOK. COMMENT Compared to 2016 the program had 25 less events. The production costs were higher, as part of making OIW better and more professional.
  46. 46. All photos: Oslo Innovation Week / Christian T. Jørgensen and Gorm K. Gaare / EUP-Berlin GbR Thomas Ekström, Oslo Business Region, Thomas Johannesen, VisitOslo

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