McDonald's marketing mix utilizes the 4 P's of product, price, place, and promotion. For product, McDonald's menu originally focused on 9 core items but has since evolved to include healthier options. For price, McDonald's aims to offer affordable options. For place, McDonald's has over 38,695 locations worldwide including locations in Pakistan, the Middle East, and Japan. For promotion, McDonald's uses various advertising campaigns across print, electronic, and social media to make people aware of products, feel positively about them, and remember them.