McDonald's marketing mix utilizes the 4 P's of product, price, place, and promotion. For product, McDonald's menu originally focused on 9 core items but has since evolved to include healthier options. For price, McDonald's aims to offer affordable options. For place, McDonald's has over 38,695 locations worldwide including locations in Pakistan, the Middle East, and Japan. For promotion, McDonald's uses various advertising campaigns across print, electronic, and social media to make people aware of products, feel positively about them, and remember them.

1. MARKETING MIX OF MCDONALD’S
PRESENTED BY
• OSAMA RAHMAN

2. • What is Marketing Mix?
• The concept of “marketing mix” was introduced over 60 years ago. In
1953, Neil Borden mentioned it in his presidential address to the
American Marketing Association (AMA).
• In general terms, marketing mix is a variety of different factors that
can influence a consumer’s decision to purchase a product or use a
service. It most commonly refers to the 4Ps of marketing product,
price, promotion and place.
MARKETINGMIX OF McDonalds

3. Mc History
• Founded By Maurice & R. McDonald in San Bernardino, CA 1940.
• Ray Kroc Becomes a Franchised in 1955.
• 1961 Buys all the rights From McDonald's Brothers.
• 1966 McDonalds goes public Ronald McDonald appears In first TV commercial.
• Happy Meal Introduced in 1979.
• Golden Arches logo were designed by architect Stanley Meston in
1953

4. 4 P’s Of MARKETING MIX
4p’s OF
MARKETING
MIX
PRODUCT
PRICE
PLACE
PROMOTION

5. PRODUCT
• Dick & Mack McDonald focused on a small menu of 9 items.
• Menu evolved over time to include healthier options.

9. PROMOTION
Uses Different Types of Advertising
• Print Media
• Electronic Media
• Social Media
• Sponsorship
• Direct Marketing
Make people aware of an item
Feel positive about
it
Remember it
Main Three Objectives Of
McDonald's

10. Some Famous Advertising Campaigns Of
McDonald’s
• “I’m Lovin’ it”.
• Aap ke Zamane mein
Baap Ki zamane ka
daam.
• Har Chotti khushi ka
celebration.

11. You Are Never Far From McDonald's

12. Pakistan
MIDDLE EAST
Place
 Headquarter is in Oak Brook, lllinois,US.
 Over 38,695 location Worldwide.
JAPAN