McDonald’s Entry Strategies in India.

1. McDonald’s Entry Strategies
in India
Presented by:
SANTOSH KUMAR
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2. About McDonald's
• McDonald's (or simply McD) is an
American hamburger and fast food
restaurant chain.
• It was founded in 1940 as a barbeque restaurant
operated by Richard and Maurice McDonald.
• In 1948, they reorganized their
business as a hamburger stand,
using production line principles.
• The first McDonald's
franchise using the arches
logo opened in Phoenix,
Arizona in 1953.
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3. Objective
• To become their customer's
favourite place to eat.
• Creating an extraordinary
customer experience.
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4. Entry in the Indian market
• Entered in India in 1996
• Global strategy
• Various challenges
• Public relations crisis
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6. Strength
• High Brand recognition.
• High quality.
• Pricing.
• Health conscious.
Weakness
• High turnover of its
employees.
• Weak R&D.
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7. Opportunities
• More Health focused.
• Offering allergen free items.
• More digitalized.
Threats
• Highly competitive
market.
• Foreign currency
and exchange rate.
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8. Strategy
• Offering a wider variety of food to attract more
segments.
• Product innovation and development.
• Achieving most powerful brand image.
• Focusing heavily on emerging
markets.
• The introduction of
breakfast combos and
budget meals made
market penetration
possible.
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9. Success story of McDonald’s
• Market penetration
• Quality standards
• Brand image
• Huge customer base
• Health focused
• Understanding of the Indian
economy
• Introduction of local
suppliers
• Focus on family dinning
concept
• People centric
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10. PEST
Analysis
Political factors
• Government policies
• Political stability
Economic factors
• Foreign currency
• Economic growth
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11. Socio-cultural factors
• Advertising and publicity
• Culture
Technological factors
• POS (point of sale), Wifi.
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12. Conclusion
• Continuous product innovation
• Long sustainability
• Better customer service
• Continuous growth in fast
food market in India
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