From Aging 2.0 event on Feb 20, 2013

1. Later Life Love &
Relationships
Emily Lutzker, PhD
@lutzker
http//www.openinvo.com
emily@openinvo.com
In partnership with

2. “Do you drive at night?”
65-70 year olds:
(age 65+)
Married:
Widowed :
78% of men
13% of men.
56% of women.
40% of women
17 percent of singles were 65 years or older in
2009.... That's over 16 million Americans.

3. Boomer Singles 50-65ish
1/3 of Baby Boomers are single.
18.6 Million people in the US.
Most of them are looking for their
next relationship…

4. Being Single
How do I date now?
Have I still got it?
84,685 Americans age 65 or older had cosmetic
“In 2010,
surgery, according to the society. That's a 21% increase from 2009, when 69,685 older
Americans had cosmetic surgery. The most common procedures among seniors are facelift, blepharoplaty
(eyelid surgery), liposuction, breast reduction, and breast lift.”
(CBS News)

5. Dating 2.0
Match.com reports that 22% of its members are over age 50
eDating industry $1B in online sales and growing 10% /yr.
Additional opportunities for the
“relationship industry”:
• Relationship counseling
• Matchmaking
• Support organizations
Language differentiators:
“young at heart” and “active.”

6. Free love, yet again.
In 1965, five years after the FDA approval, 6.5 million American
women are on pill, making it the most popular form of birth
control in the U.S.

7. Sex Bomb
Viagra.
Since 1998.
STDs
Big problem for older adults
Heart and Circulatory Health
Am I healthy enough for sex?
What is a healthy sex life for an
older adult?
Pornography
20% of all internet pornography
is consumed by adults 50+

8. It’s not just sex
Sex and relationships are good for us!
Both women and men with happy sex lives, look
better and live longer.