MuseumNext Dublin 2016

1. Ready for Prime Time:
Older Adults Make Their Mark at MoMA

2. Today there are over 810 million
people over 60 worldwide.
That number is projected to reach
1 billion in less than ten years and
double by 2050, reaching 2 billion.
United Nations Population Fund, “Ageing in the Twenty-First Century: A Celebration and A Challenge,”
2012.

3. By 2020 the number of adults aged 65
and over will outnumber children
under the age of 5 for the first time in
history.
By 2050, older adults will outnumber
all children under the age of 14.
World Health Organization, “World Health Day 2012 Toolkit for Organizers,” 2012

6. Percent of US population age 60 and
over
1950 2010 2050
27%18.6%12.5%
United Nations Population Fund, “Ageing in the Twenty-First Century:
A Celebration and A Challenge,” 2012.

7. There are currently over 1 million
New Yorkers age 65 and older.
The 60+ population of NYC has been
growing faster than any other age
group at six times the rate of the
total population since 2000.
2010 Census report

8. Myth #1
Older adults are all the
same.

10. Myth #2
Older adults are all in poor
health.

12. HEALTHIER
Only a very small percentage (3.6%) of
the 65+ population live in institutional
settings such as nursing homes.
US Department of Health and Human Services, “A Profile of Older Americans,” 2012.
44% of people age 65 and over,
rate their health as excellent
or very good.
US Department of Health and Human Services, “A Profile of Older Americans,” 2012.

13. Myth #3
Older adults have no money.

14. WEALTHIER
In 2017, the US population 50
and older will control a full
70 percent of the disposable
income.
Nielsen Reports, “Introducing Boomers: Marketing’s Most Valuable Generation,” 2012.
For the rest of the 21st
century, people over 60 will be
the fastest growing group of
consumers in the world.
AT Kearney Consultancy, “Understanding the Needs and Consequences of the Ageing
Consumer,” 2012.

17. Prime Time

18. 1. Social isolation is a challenge.

19. 2. Only 3% of NYC’s older adults
visit senior centers.

20. 3. Education is the hot new
leisure activity.

21. RIVA

23. Engaging
Inclusive
Social
Regularly-
scheduled
Financial
Physical
Informational
Attitudinal

26. RUTH

28. Art making lady

31. AL

36. instagram

37. Old is an art

38. www.MoMA.org/primetime
francesca_rosenberg@moma.org