Imparts skill and knowledge on e-commerce and its opportunities

1. Seminar on
eCommerce/Marketing
 Surendra Shahi
And
 Aakriti Vaidya
 WWW.OpenEntry.com
22 and 23 July 2015
Organized by : FHAN, Maitighar,
Kathmandu

2. Objective of the Seminar
•To impart skill and knowledge on e-commerce and its opportunities
•To train participants how to set up/launch e-commerce store/website
•To familiarize participants with Internet Marketplaces and how to sell
via marketplaces
• To impart knowledge on various e-marketing channels

3. What is E-commerce
 E-commerce refers to the exchange of
goods and services using electronic means
and payment is made via digital payment
method after which delivery of goods or
services may be done via conventional
delivery channel or over the Internet. It is a
process of buying and selling over the
Internet using digital payment with use of
electronic means not limiting to Internet.
 What is E-marketing
 E-marketing refers to the strategy devised
to promote the sale of your products or
services that will include market research,
advertising over the Internet and other
digital media vehicles, sales including
distribution and customer service and
support .
-Buying and Selling
-Electronic Payment
-Delivery
-Sales Support
Research
Development
Advertisement
Use of Various Channels
Efficient Distribution
Security
Customer Service/Support
Networking
Market Automation

4.  How to start ecommerce ?
 Choose the model that suits you or that you are ready for now ? Depending on your
need, resources, and your desire ? These 5 component is key to understanding
ecommerce start up.
4.
Promotion/
Marketing
Channels
1.
Selection of
System Tools
2.
Payment ,
Logistic
and support
3.
Search
Engine
Marketing
Strategy
Search
Engine
Optimization
(SEO)
- Organic
VS
- Paid
- Inbound vs
Outbound
Marketing
5.
Security
- Cloud Based
-OpenSource
- Custom
CMS
Domestic
International
Postage
Warehouse
- Script
- Server
- Domain
- Firewall
- Encryption
- Spam

5. Stages and Model of
eCommerce
1. Brochure ware /Informative
2. Catalog with product/services list
3. Transactional - B2B, B2C,
www.naturalfibernepal.com
http://www.nepal-silk.com
www.galaxy.edu.np

6. Models
4. C2B (Priceline.com Model)
5. Auction (eBay.com )
1. B2C (Business to Consumer eg
muncha.com
2. B2B (Business to Business eg. Alibaba.com ,
Tradekey.com
3. C2C (Consumer to Consumer (eBay.com,
hamrobazar.com, bbay.com

7. www.alibaba.com ( B2B)

8. ebay.com ( C2C and B2C

9. Priceline.com ( C2B)

10. 1. Cloud Based Tools
2. OpenSource Private/Custom
Hosting
1.1. OpenEntry.com
1.2. Tictail.com
1.3. Shopify.com
2.1. OpenCart
2.2. Zen Cart
2.3. Wordpress
2.4. Custom built CMS
Features
- Out of box solution
- No technical headache
- Customization,
- Low maintenance cost
- Limited Customization due
To common source code
Features
- Need Server hosting
- Need programmer/design
skill or hire one
- Fully customizable
- Cost may rise in future
- Dependent on other
E-commerce System Tools

11. OpenEntry
 Demo Site Registration
 Demo of Admin Section
 Payment Gateway Integration

12. CMS of OpenEntry

13. OpenCart
 Demo of Site Installation
 Demo of Admin Section
 Demo of Cpanel and Domain Set
up
 Payment Gateway Integration

14. Cpanel of PHP hosting

15. CMS of OpenCart

16. 2. Payment gateway
2.1. International
2.1. Paypal
2.2. 2checkout
2.3. Payza
2.4. Other
2.2. Domestic
- Bank to Bank Transfer
- Esewa
- Ipay

17. PayPal
 Demo of Paypal
 Account Opening

18. 2Checkout.com
 Demo of 2checkout or 2co
 Account Registration of participants

19. Fulfilling Center
 www.interfulfillment.com ( Canada based
 www.ccilogisticsllc.com ( USA based
example)
 Amazon Fulfillment Center
Ship Many Items
in a big box from
Nepal to USA
Hire space as you
need and Keep
as your storage
You get order from
your website and get
paid.
Instruct fulfilling
center to ship to
customer location
Instruct fulfilling
center to take return
and reship
You pay for annual
storage and sales
commission + plus
postage to shipping
center
Do trade
from any
location

20. EMS and Air Mail
Weight EMS Rate to
USA
Air Mail to USA
200 gm 1500.00 250.00
400 gm 1500.00 500.00
1 kg 2000.00 800.00
2 kg 2600.00 1200.00
5 kg 5000.00 NA
10 kg 9500.00
20 kg 18000.00

21. 3. Search Engine
How user do search to get specific Information ?
How to Optimize your website on Search Rank ?
How user do search on Social Media ?
Open Next PowerPoint on Search Engine

22. Web
Store
Domestic Marketplace
Hamrobazar.com,
Kantipurbazar.com
Regional Marketplace
Tradekey, India Mart
Int. Marketplace
(alibaba,
Amazon,ecrater,ebay
Blogs(blogspot.com)
Articles
(eg. Hub pages)
Affiliates
Social Medias
(Facebook,
Pinterest,
Twitter
Channels of Promotion and
Marketing
Company Newsletter
(eg, mailchimp

23. Selling through Marketplace
 eCrater
 eBay example
 Registration of Participants account ( demo for those who
has paypal)
 Alibaba
 Etsy.com
 Kaymu.com.np
 Kantipurbazar.com
 Fromherhands.com

24. Opportunities to sell via www.fromherhands.com
- Set up to provide marketplace for women produced goods
- Shipping and Payment facility in Nepal
- Direct promotion and interaction with buyer
- No start up cost

25. Sell your products through www.kantipurbazar.com
- Own free site up to 30 products, ( option to use own domain )
- Premium site upgradable and customizable
- Direct connecting with buyer
- Low cost listing and global reach
- Cash on Delivery optional

26. Content Marketing
 Why content marketing is important ?
 Example of Hubpages.com, blog,
 Account Opening of Participants on
Hubpages

27. Newsletters
 Use of tools ( mailchimp.com
example)

28. Setting up blog sites
 Blogger.com or use your own domain

29. Setting up Facebook Fan Page
 Demo
 Creating Fan Page

30. Twitter
 Create and Optimize your profile
 Twitter Handle @OpenEntry ( 15
character)
 Location, Name, website, bio,
 Images , Profile Images,
 Heather Image 1500x500 pixels
Social media is an awareness and public relation building tools that
help establish dialog and relationships with your target audience.
Twitter is an online social networking and micro blogging service that
enables users to send and read “ tweets” which are text messages
limited to 140 characters. Registered users can read and post tweets,
but unregistered users can only read them.

31. How Do I know what to say on Twitter?
1. Don’t Start blind – listen first, react second
2. Whom should you follow? (competitors, thought leaders, customers)

32. What to tweet?
 Characteristic: short, call to action, quotes,
question, images, (follow 80/20 rule)
 When to Tweet,( Several time morning/day
/evening )
 Tweet structure , headline, phrase, message,
#hashtags , link, media
 ‘ you get out what you put in. , question ,
mention, follow.

33. Facts
 Auto Follow Backs ( 3-10 %)
 Interest Follow Backs (Interest Follow Backs
5-50%
 Retweets ( 1-2% )
 No Actions (10-90 %

34. How to grow twitter followers?
- Start with an influencer
- Follow their followers
- Start a conversation
What are Twitter limits?
- Keep followers and following in balance?
- No aggressive following or unfollowing?
- Daily limits 2000 following a day
Check if your Twitter Campaign is working?
- Number of followers
- Reach
- Engagement
- Visit to your website ( see from Google Analytics )

35. What is Hashtags?
- The # symbol, called a hashtag, is used to mark keywords or topics in a
tweet. It was created as to categorize messages.
- Google+, Facebook and several other have also adopted use of it
- Hashtag allow your followers and potential followers to rearch for very
specific terms, quickly identify the focus of your tweets, join in the
conversations that interest them, and help you promote your products and
events.
- Do not over use hashtags
- Do not use non relevant hashtags

36. Security in E-commerce
 Be aware of spam inquiries
 Why /how credit card is secure to use ?
 What is SSL , how to get it for your domain ?
 What is two lawyer password protection?
 What is firewall