Tarad solution dev v1.20

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Tarad solution dev v1.20

  1. 1. TARAD Solution Company “ The Best Service online Media and Website Development”
  2. 2. Speaker : Pawoot (Pom) Pongvitayapanu Education Master Degree 2 Executive MBA Program ,Sasin Graduate Institute of Business Administration of Chulalongkorn University Master Degree 1 Master of Science, Internet & E-Commerce Assumption University Bachelor Degree Architectural, Rangsit University EMPLOYMENT Managing Director TARAD DOT COM Co ., Ltd. ( TARAD.com) Vice President Thai E-Commerce Association Consultant Thai Webmaster Association Consultant APEC IBIZ : Thailand Productivity Institute Columnist Bangkok Biz News Newspaper, SME Magazine Radio Host FM 102 Nation Radio Teacher Silpakorn University. ICT Faculty Teacher/Guest Speaker See all list at http :// www . Pawoot . com / Myself /
  3. 3. Other Experience <ul><li>My Pocket Book </li></ul><ul><li>“ E-Commerce – Sell to the World” </li></ul><ul><li>E-Marketing – Reach People around the world </li></ul><ul><li>How to start business with TARAD.com </li></ul>Online Consultant Customer
  4. 4. TARAD Group Structure E-Commerce Service E-Marketing Service Found in 1999 Total Employee +110 staffs (TARAD.com 80, TARADsolution 30)
  5. 5. TARAD.com Join with Rakuten September 30 2009
  6. 6. www.TARAD.com
  7. 8. Our Company <ul><li>We offer 3 core services; </li></ul><ul><li>* Online integrated marketing strategy & consultancy </li></ul><ul><li>* Creative, Design & Development </li></ul><ul><li>* Web & Application Development & E-commerce </li></ul><ul><li>We have 14 Years experience in Online market and was formed under TARAD.com, Thailand a leading E Commerce company. </li></ul>“ One-Stop-E-marketing Service”
  8. 9. TARAD Solution Position 3 2 1 Service (Agency, Development) Platform (Social Services) Knowledge (Marketingbyte.com)
  9. 10. <ul><li>Online Marketing Services – Strategy, creative, production, media planning & buying, campaign planning /management and measurement . </li></ul><ul><li>Brand & Community Building - strong experiences on social marketing / activation, manage and helped to monitor relationship & conversation via social network for many top brands in 2010. </li></ul><ul><li>Creative , Design & Development - consist of industry digital talents with leading technology knowledge and savvy . </li></ul><ul><li>Campaign Tracking, Reporting & Optimization – beyond industry report and tracking, we provide research, analytic on campaign quantitative and qualitatively. </li></ul><ul><li>Deliver Maximum Return on Your Investment - via innovative idea and carefully campaign planning to meet client objectives & goals from awareness , reach to lead conversion and set up e-Commerce enable system to track transaction. </li></ul>Our Services
  10. 11. Our Customers
  11. 12. 1. E-Marketing Strategy <ul><ul><li>Scope of work </li></ul></ul><ul><ul><li>E-Marketing & E-Strategy & Planning </li></ul></ul><ul><ul><li>Media Planning & Media Production </li></ul></ul><ul><ul><li>Online Advertising (Media & Technology) </li></ul></ul><ul><ul><li>Project Management </li></ul></ul><ul><ul><li>Project Evaluate </li></ul></ul><ul><ul><li>E-Commerce strategy & set up i.e. Sumsung B2B </li></ul></ul>
  12. 13. Chang Beer : Total Online Solution www.ChangChuanChim.com www.Chang.co.th The One Football 2010
  13. 14. <ul><li>Result </li></ul><ul><li>ผู้ร่วมกิจกรรมกว่า 10,000 คน </li></ul><ul><li>Enlarge customer and lead to increase sales </li></ul><ul><li>Mechanic Period : 2 months </li></ul><ul><li>Create Avatar </li></ul><ul><li>Answer World Cup Question </li></ul><ul><li>Winner win Prize </li></ul>Chang Football
  14. 15. สร้างความแตกต่างระหว่าง ช้างทั้ง 3 Character Period: 2 months Chang Flash Games: Part 2
  15. 16. สร้างความแตกต่างระหว่าง ช้างทั้ง 3 Character Period: 2 months Chang Flash Games: Part 3
  16. 17. <ul><li>No. of register </li></ul><ul><li>Recent 579 members </li></ul><ul><li>Objective </li></ul><ul><li>Recruit PG </li></ul><ul><li>Provide content for member </li></ul><ul><li>Update news and activity </li></ul><ul><li>Content update until now – 233 contents </li></ul>Chang PG
  17. 18. 2. Social Media Management <ul><ul><li>Scope of work </li></ul></ul><ul><ul><li>Community Building Strategy, set up and Increase Site Traffic </li></ul></ul><ul><ul><li>Connection Relation and Networking </li></ul></ul><ul><ul><li>Content monitor, update and management </li></ul></ul><ul><ul><li>Project Management </li></ul></ul><ul><ul><li>Project Evaluate </li></ul></ul>
  18. 19. Social Network Service & Tools <ul><li>Facebook Monitoring Tools </li></ul><ul><li>Twitter Monitoring Tools </li></ul><ul><li>Community Monitoring System </li></ul><ul><li>Facebook App Management </li></ul><ul><li>Location Base Platform </li></ul>
  19. 20. Thailand Facebook Pages Ranking www.marketingbyte.com/pagerank/
  20. 21. Source : www.MarketingByte.com/pagerank/
  21. 22. Source : www.MarketingByte.com/pagerank/
  22. 25. Source : www.MarketingByte.com/pagerank/
  23. 26. Source : www.MarketingByte.com/pagerank/
  24. 27. Source : www.MarketingByte.com/pagerank/
  25. 29. Thailand Twitter Monitoring
  26. 30. Twitter Trend and Monitoring Keyword Trend Monitoring System Top Twitter in Thailand
  27. 31. Community Monitoring <ul><li>Brand Monitoring </li></ul><ul><li>Keyword Monitoring </li></ul><ul><li>Brand Movement </li></ul><ul><li>Tracking & Respond </li></ul>
  28. 32. Benefit to Marketer <ul><li>Capture Thailand Online Trend </li></ul><ul><li>Monitor Brand & User Engagement </li></ul><ul><li>Analysis What People Talking in Online World </li></ul><ul><li>Competitor Analysis & Movement </li></ul><ul><ul><li>Campaign Result </li></ul></ul><ul><ul><li>Communication Strategy </li></ul></ul><ul><li>Tracking & Benchmarking with others </li></ul><ul><li>Survey and Deep Analysis Online User Behavior </li></ul>
  29. 33. TARAD on Facebook <ul><li>1 st FB EC in Thailandl </li></ul><ul><li>2,006 merchants join </li></ul><ul><li>GET more UU & CVR </li></ul>
  30. 34. Location Base
  31. 35. Message by Location
  32. 36. TARAD Mobile Platform รองรับการซื้อขายบนมือถือทุกรุ่น ทุกยี่ห้อ http://m.tarad.com Blackberry iPhone Android * ดูข้อมูลเพิ่มเติม http://labs.tarad.com Mobile Feature <ul><li>เลือกซื้อสินค้า </li></ul><ul><li>ค้นหาสินค้า </li></ul><ul><li>อันดับสินค้าขายดี </li></ul><ul><li>Shopping Cart </li></ul>
  33. 37. Other Creative Ideas QR Code Augmented Reality
  34. 38. Case Study
  35. 39. Online Marketing 360 Online Marketing 360 Degree Website Re-Structure Online – Offline Synergy Technology Set up Social Network <ul><li>Banner Ad </li></ul><ul><li>Raid Marketing </li></ul><ul><li>Facebook ad </li></ul><ul><li>Email / Viral marketing </li></ul>Campaign Online Marketing
  36. 40. HTC: Total Online Marketing <ul><li>Buzz </li></ul><ul><li>Create Stickiness </li></ul><ul><li>Create Sales : E-Commerce </li></ul><ul><li>Social Network </li></ul><ul><li>Online Influencer </li></ul>**Update Now : Facebook 6,225 Twitter : 3,620 Exiting Member and New Member HTC.taradpay.com Facebook and Twitter : HTCthailand Game Application Online Influencer @sugree
  37. 41. HTC: Total Online Marketing <ul><li>เพิ่มการรับรู้ของสินค้าได้ดีมาก (Awareness) </li></ul><ul><li>สินค้าเป็นที่พูดถึงและบอกต่อกัน </li></ul><ul><li>สร้างอิทธิพลให้หลายๆ คนอยากได้โทรศัพท์รุ่นนี้ </li></ul><ul><li>จำนวนคนเข้าเว็บไซต์เพิ่มมากขึ้น (Traffic) </li></ul><ul><li>ยอดขายเพิ่มมากขึ้น (Sale) </li></ul>Member 13,332 คน ภายใน 4 เดือน
  38. 42. Summary HTC Blogger day <ul><li>Blogger Join 25 people </li></ul><ul><li>Give HTC Desire S to Blogger ไป review 15 people </li></ul><ul><li>15 Blogger Writer Blog About Product </li></ul><ul><li>More than 80,000 Web visited their product review </li></ul><ul><li>Awareness and Eyes Ball more than 90,000 user through Social Media (Twitter + Facebook) </li></ul><ul><li>Support and increase other media efficiency </li></ul>April 11
  39. 43. @kafaak @PAPAYATOP @YokeKung @Ripmilla @JetBoat @DarkMasrterXXX @Kaplam @Thangman22 @ LewCPE @ NuPink @ iiiiiiky
  40. 44. Feedback twitter 60+ จำนวน Follower ที่เพิ่มมากขึ้นตั้งแต่ช่วงวันที่ 3-4 ช่วงเวลาที่มีการใช้ #HTCday ( ประมาณ 18.00-22.00) 19.50 : 54 Tweet
  41. 45. Feedback from User
  42. 46. TrueMove 3G : Social Network Social Network ที่มีจำนวน Fan และ Active User มากที่สุดในกลุ่ม True Growth 884%
  43. 47. TrueMove 3G : Social Network สร้าง Trend บน Social Network สำหรับ iPhone4 User Register 50,000 sub. (AIS 30,000 l DTAC 20,000 est.)
  44. 48. TrueMove 3G : Social Network สร้าง Trend บน Social Network สำหรับ iPhone4 No. 1 # Twitter ranking
  45. 49. Online Marketing Overview
  46. 50. Government SME <ul><li>The Most Satisfied </li></ul><ul><li>Software efficiency </li></ul><ul><li>Save Time & Save Cost </li></ul><ul><li>More Experience Support </li></ul>BENEFIT OF USER Bank, Finance Corporate Client Other E- Shopping Mall E- Commerce Solutions E – Payment Solutions E- Auction Solutions E- Job Applications E - Educatons 3.Solution Development Solution ASP PHP Database Jsp Intranet Internet Jobs Mobile Hosting
  47. 51. Some of our Clients <ul><ul><li>Scope of work: </li></ul></ul><ul><ul><li>Web Site Development, Implementation </li></ul></ul><ul><ul><li>Mobile & Wireless Technology </li></ul></ul><ul><ul><li>New Internet Technology Implementation </li></ul></ul><ul><ul><li>Increase Web Site Speed Performance </li></ul></ul><ul><ul><li>Vendor Evaluate & Selection </li></ul></ul>
  48. 52. MicroSoft E-Commerce Platform 1st Microsoft Product Sale Through E-Commerce www.MSonlinestore.com <ul><li>Scope of Services </li></ul><ul><li>E-Commerce Platform </li></ul><ul><li>Product Management </li></ul><ul><li>User Management </li></ul><ul><li>E-Payment Services </li></ul><ul><li>Support Multi-Dealer </li></ul>Sale Over 1 million within few months 70% of Customer from Up Country Provinces
  49. 53. Central Group E-Commerce Platform www.Powerbuy.co.th www.Tops.co.th www.OfficeDepot.co.th <ul><li>Scope of Services </li></ul><ul><li>E-Commerce Platform (Shopping Cart) </li></ul><ul><li>Product Management Link with Legacy System </li></ul><ul><li>Point & Discount System </li></ul>Support All Central Group All E-Commerce Platform Developed by TARAD Solution
  50. 54. B2B E-Commerce Platform <ul><li>E-Procurement System </li></ul><ul><li>http://epro.Powerbuy.co.th </li></ul><ul><li>Services Scope </li></ul><ul><li>User & Corporate Management </li></ul><ul><li>Work Flow & Role Management </li></ul><ul><li>Product Management </li></ul><ul><li>Quotation & Order Management </li></ul><ul><li>Delivery Management </li></ul><ul><li>E-Procurement With Dealer </li></ul><ul><li>https://www.dtacb2b.com </li></ul><ul><li>Services Scope </li></ul><ul><li>Product Management </li></ul><ul><li>Dealer Management </li></ul><ul><li>Product Quota Management for Dealer </li></ul><ul><li>Order & Quotation Managment </li></ul><ul><li>Multi-Payment Channel Support (8 Channels) </li></ul>
  51. 55. Nok Air : Merchandise Shop <ul><li>Nok Smile Shop http:nokair.tarad.com </li></ul><ul><li>Services Scope </li></ul><ul><li>E-Commerce Platform </li></ul><ul><li>Product Catalogue </li></ul><ul><li>Payment System </li></ul><ul><li>Content Management System </li></ul>
  52. 56. Other Corporate Solutions <ul><li>HTC E-Commerce Platform </li></ul><ul><li>Services Scope </li></ul><ul><li>E-Commerce Platform </li></ul><ul><li>Product Catalogue </li></ul><ul><li>Payment & Booking Engine </li></ul><ul><li>Integrated with Online Media </li></ul><ul><li>Kbank Corporate Site </li></ul><ul><li>Services Scope </li></ul><ul><li>Content Management System </li></ul><ul><li>Multi-Language (TH,EN,JP) </li></ul><ul><li>Event Management System </li></ul><ul><li>Full Security Compliance </li></ul>
  53. 57. <ul><li>Thailand E-marketing Community </li></ul><ul><li>E-Marketing Knowledge </li></ul><ul><li>Community </li></ul><ul><li>Seminar & Workshop </li></ul>
  54. 58. E-Marketing Content Total : 25 E-Business Book
  55. 59. TARAD Solution Summary <ul><li>Working in Online more than 13 years </li></ul><ul><li>Many Big and Proven Clients </li></ul><ul><li>Expert Team Work </li></ul><ul><li>Most Advance Online Technology & Knowledge </li></ul><ul><li>Not only Service We are “Platform” company </li></ul><ul><li>We contribute to Thailand Business Infrastructure </li></ul>
  56. 60. Be The Most Innovative & Efficiency Solution Leverage Thailand and Business to the next step.
  57. 61. Solution In-Detail
  58. 62. Tops Super market www.tops.co.th Back office
  59. 69. Back Office
  60. 70. <ul><li>Product Management - จัดการข้อมูลสินค้าประกอบด้วย </li></ul><ul><li>Category - จัดการข้อมูลประเภทสินค้า </li></ul><ul><li>Product - จัดการข้อมูลสินค้า </li></ul><ul><li>Brand - จัดการข้อมูลยี่ห้อสินค้า </li></ul><ul><li>Promotion - จัดการข้อมูลโปรโมชั่น </li></ul><ul><li>Center Management - จัดการข้อมูลสาขา ประกอบด้วย </li></ul><ul><li>Center Management - จัดการข้อมูลสาขา </li></ul><ul><li>Delivery Area - จัดการข้อมูลพื้นที่จัดส่ง </li></ul><ul><li>Order Management - จัดการข้อมูลสั่งซื้อสินค้าประกอบด้วย </li></ul><ul><li>Purchase Order Management - จัดการข้อมูลการสั่งซื้อ </li></ul><ul><li>Member Management - จัดการข้อมูลลูกค้า </li></ul><ul><li>Sales Summary Report - รายงานการขาย </li></ul><ul><li>Users - จัดการข้อมูลผู้ใช้งาน ประกอบด้วย </li></ul><ul><li>User Account - จัดการข้อมูลผู้ใช้งาน </li></ul><ul><li>User Position - จัดการข้อมูลตำแหน่ง และ สิทธิ์การใช้งาน </li></ul><ul><li>E-mail Management - จัดการข้อมูลอีเมลล์ผู้ใช้งาน </li></ul>Tops Service Modules
  61. 71. Category Management 1 ) Main Category 1.1)- Sub Category 1.2) - Category
  62. 72. Advance search <ul><li>Search Quick Search </li></ul><ul><li>Advance Search </li></ul><ul><li>Search by keyword , Product , ID </li></ul>
  63. 73. Add Product by Category
  64. 74. Product management - Add / Edit / Delete product - Manage Product
  65. 75. Product Detail
  66. 76. Manage brand
  67. 77. Order Management
  68. 78. Delivery Management
  69. 79. Member Management
  70. 80. Report Management
  71. 81. Export Files
  72. 82. Emails Management
  73. 83. DTAC B2B
  74. 86. 1 2 3 Delivery & PO Confirmation Product Order (Shopping Cart) Payment Channels (8 Channels)
  75. 87. DTAC B2B Back Office
  76. 88. <ul><li>Service Modules </li></ul><ul><li>Admin & Account Management </li></ul><ul><li>Product & Category (Quota) Management </li></ul><ul><li>Partner & Distribution Management </li></ul><ul><ul><li>Price Management </li></ul></ul><ul><li>Order Management </li></ul><ul><li>Full Report System </li></ul><ul><li>Content Management System (CMS) </li></ul><ul><li>System Management </li></ul>

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