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Getting Found on Google? Paid vs Free
- 1. Paid vs Free
- 2. Google Example 1. Web search 2. Image Search 3. Directory Search 4. Shopping Site search 5. Topics specific search ( eg Google Group) Search Engines and various other channels
- 3. 6. Blog , classified, bulletins boards, forums etc 7. Marketplaces 8. Social Media ie. Facebook, Twitter, Pinterest digg.com , linkedin etc
- 4. Sponsored Search Pay per Click (PPC) Free Search Index Organic search
- 5. 1. Key word/Phrase website search
- 11. Global Marketplace eg www.ebay.com Domestic Marketplace eg. www.kaymu.com.np B2B Global Marketplace www.alibaba.com Global Marketplace www.tradekey.com B2B Market www.globalsources.com Special Marketplatform www.homestaybooking.com B2C Marketplace www.ecrater.com Directory www.yelp.com B2C Marketplace www.etsy.com FromHerHands www.fromherhands.com
- 12. 8. From Social Medias and News
- 13. Selection and Define relevant Keywords Defining title page not only on first page but each page with unique key words. Use your relevant key word followed by your company name. Heading , body text, footer placement. Writing good key word enrich and compelling contents on each pages Name your Image file, Use Alt name
- 14. • Fill up Meta Tag, Meta Descriptions • Site Add on Google http://www.google.com/add url • Site Map Submission • Follow simplicity • Get some link to your site from other sites • See detail on http://www.google.com/sup port/webmasters/ • Get free report at http://marketing.grader.co m once you have applied all above • Make your website responsive Design Continue to make website search engine friendly
- 15. Some Tips for Start ups of web store 1.Pick a name that works 2.Put up simple website 3.Get some links to your website 4.Set up twitter , facebook business page and create facebook simple URL 5.Set up email subscription
- 16. 6. Get nice logo done 7. Kick off a blog may be with your own domain blog.yourcompany.com 8. Write blog article ( not commercial advertisement) 9. Set up Google alerts 10. Find your nearest competitors and watch them and check them by using website.grader.com so you can compare with yours.
- 17. 11. Update your linkedin profile , create your company linked in page. 12. Find relevant twitter users and follow them. 13. Find bloggers who are writing about your topic and leave valuable comments to them. 14. Start building business contacts on facebook ( organize groups) 15. Check your website on website grader
- 18. 16. Install web analytics 17. Engage your blog commenter 18. Promoter your promoters 19. Grab your company name on youtube. Thank You Surendra Shahi sshahi@openentry.com Ph. 9851044201