How we use the build-measure-learn loop within our own web management practices.

1. Updating our Website in 2 Weeks
Irasema G. Jeffers

2. Our Loop
Build
 Only one webpage
 Shortened forms
 Social engagement
Website
Learn
 Engagement with small and large company
content
 Social chiclets reorganized based on
engagement.
 Updated layout with larger images, directed
content.
2
Measure
 What are visitors clicking?
 What content are they reading?
 Where are visitors coming from?
10/28/2013

3. Original Page
3
10/28/2013

4. Click Count
4
10/28/2013

5. Engagement of Content
5
10/28/2013

6. Wireframe New Layout

7. New Design

8. Time in Loop
Measure
– 6 days of data with current page
Learn
 One
day to analyze data and build list of priorities
 Two
days to wireframe – test – rebuild wireframe
 One
day for updating content.
 One
day for design
Build
Total
8
– 2.5 days to code and test.
time: 13.5 days
10/28/2013

9. Continue the Conversation
/myonlineamiga.co
m
Online Amiga, Inc.
@myonlineamiga
9
10/28/2013