Council of Science Editors - Viewing Social Media Through Different Lenses
Viewing Social Media ThroughDifferent LensesDarrell W. GunterMay 5, 20135/6/13 GMG Company Conﬁden3al 1
Introduction • Social Media – The Promise!• The Researcher – Roles & Motivations• The Collexis Experience• The current big 3!• It is about aggregating information (TheResearch Eco-System)• Web governance5/6/13 GMG Company Conﬁden3al 2
• New life science social networking portal• Launched the January 2009• Prepopulated with 1.4 million expert profiles• Based on the last ten years of PubMed• 12 million relations of co-authors as social links• Achieved 300,000 registered users in 9 months!
The Big 3, What They Offer! 2.9 MM researchers, 1.6 MM papers – Finding Experts! Reference mgr, read & annotate, add & organize, backup, sync & mobile, network & discover! 2 MM users, 40 MM+ papers! 2.3 MM users, 1MM+ papers, Finding Experts!
Web Governance! • Website Governance – is an organiza3on’s structure of staﬀ and the technical systems, policies and procedures to maintain and manage a website. Website governance applies to both Internet & Intranet sites. Source: Wikipedia
The Research Eco-SystemIt is all about aggregating information!
Summary• Ask yourself the 3 key questions– Are you improving the researcher’s productivity?– Are you solving a problem for the researcher?– Are you providing a new service to theresearcher?• Where does your level of service standagainst the best practices of the leaders?• What is your strategic plan of action for yourwebsite to better engage your researchcommunity?GMG Company Conﬁden3al 15 5/6/13
Thank You!Darrell W. Gunterd.firstname.lastname@example.org+1.973.454.3475www.guntermediagroup.comGMG Company Conﬁden3al 16 5/6/13