Big data, big deal, Acxiom

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Big data, big deal, Acxiom

  1. 1. BIG DATA, BIG DEAL Matt Hollingsworth Managing Account Director © 2013 Acxiom Corporation. All Rights Reserved. © 2013 Acxiom Corporation. All Rights Reserved.
  2. 2. 5 exabytes of data were created between the dawn of civilisation and 2003 – that much information now becomes available every two days © 2013 Acxiom Corporation. All Rights Reserved.
  3. 3. Every Minute (July 2012) • • • • • 48 hours – YouTube 684,478 – Facebook shares 571 – New websites 100,000 – tweets 3,600 – new instagram photos • Today ??? Source: www.domo.com © 2013 Acxiom Corporation. All Rights Reserved.
  4. 4. Volume Velocity Variability © 2013 Acxiom Corporation. All Rights Reserved.
  5. 5. Focused & peripheral vision © 2013 Acxiom Corporation. All Rights Reserved.
  6. 6. Why should we care? © 2013 Acxiom Corporation. All Rights Reserved.
  7. 7. STEP 1: Put the Consumer First Agree the consumerrelated business problems you’re trying to address with Big Data Deliverable: “Project Brief” – describe key issues and impact © 2013 Acxiom Corporation. All Rights Reserved.
  8. 8. STEP 2: Define the starting line Audit the data you have & identify the data you need Deliverable: comprehensive list of raw materials and gaps © 2013 Acxiom Corporation. All Rights Reserved.
  9. 9. STEP 3: Create Plan A Plan to test & invest in proportion to the strength of your analysis and findings Deliverable: Vision of how Big Data can work for you & your organisation © 2013 Acxiom Corporation. All Rights Reserved.
  10. 10. STEP 4: Test Big Data Deploy a proof of concept to test & learn Deliverable: Solid body of evidence to support your business case © 2013 Acxiom Corporation. All Rights Reserved.
  11. 11. STEP 5: Emulate Human Vision Create a roadmap to operationalise proven approaches; identify & test new ones Deliverable: strategic & tactical plan © 2013 Acxiom Corporation. All Rights Reserved.
  12. 12. Frequent Flyer Programme Double digit growth driven from enhanced Consumer Analytics Results Results International Credit Card Reduction in Direct Mail costs by 10% and increase in Customer Acquisition by 20% © 2013 Acxiom Corporation. All Rights Reserved.
  13. 13. The case of the Grease-Clogged Sewers © 2013 Acxiom Corporation. All Rights Reserved.
  14. 14. 14 © 2013 Acxiom Corporation. All Rights Reserved.
  15. 15. Big Data is real & represents both an opportunity & a threat. © 2013 Acxiom Corporation. All Rights Reserved.
  16. 16. Thank you! Any questions? © 2013 Acxiom Corporation. All Rights Reserved. © 2013 Acxiom Corporation. All Rights Reserved.

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