Current Or Emerging Technology Ethics Research Paper 1. Papers Objective. The objective of this paper and outline is to: · Evaluate a new ethical issue (not used in prior submissions as this will be your final class paper before the Assignment D presentation.) ·  Focus your research, so that one or more ethical principles are applied and explained as a result of your research. This process helps you establish a thesis for your research. 2. Topic Selection.  Select a digital ethical issue for your research that is caused by the existing or emerging technology.  · Students must select a new ethical issue (not used for prior assignments) related to an existing or emerging technology and research the topic and its related ethical issues. · Be sure to keep in mind that the technology aspects of this assignment are different from those of Paper A (Application of decision-making frameworks to IT-related ethical issues) or Paper B, which dealt with aspects of ethical issues and a subsequent organizational policy. · The link below provides some suggested topical ideas you may want to consider.  Please remember that the emphasis on this paper is on digital technology and the ethical issue(s) with its use Recommended Source: https://www.scu.edu/ethics/ethics-resources/ethics-articles/ 3. Research Paper Outline  a. Title Page -  Begin with a topic title that describes what you will research. b. Topic Justification - Briefly explain the reason for your topic selection (100- 150 words recommended). c. Research Questions - Based on your research and the ethical theories discussed in class, determine three ethically critical (important) questions to be addressed by the paper regarding your topic. List your questions in order of priority and for each question:   (1) State your question (2) Justification “why” this question is critically important to the papers ethical issue.  (3) Research Findings. Using your research, · · · List or summarize your research findings. · List any ethical issues or principles, other problems, solutions or research gaps (areas that require further study to address the question if any).  d. Research Conclusions - Provide a conclusion for your research that addresses the following. 1. 0. · Summarize the papers’ major takeaways and overall conclusions  · Of all your papers points, select the most important (or relevant) ethical theory that relates to your conclusions · List the ethical principles that apply.  e. Reference Page.  List and cite your references in accordance to APA requirements. Note: Your research of the topic, questions and answers must be based on at least three reference sources.  This paper is an academic research paper, therefore, two of these sources must be from the UMGC library database (or an equivalent academic database).  These reference sources must have external links. (Note: You are likely to find additional and even better references/sources as you continue your research for this Assignment.) Remembe ...

1. Current Or Emerging Technology Ethics Research Paper
1. Papers Objective. The objective of this paper and outline is
to:
· Evaluate a new ethical issue (not used in prior submissions as
this will be your final class paper before the Assignment D
presentation.)
· Focus your research, so that one or more ethical principles are
applied and explained as a result of your research. This process
helps you establish a thesis for your research.
2. Topic Selection. Select a digital ethical issue for your
research that is caused by the existing or emerging technology.
· Students must select a new ethical issue (not used for prior
assignments) related to an existing or emerging technology and
research the topic and its related ethical issues.
· Be sure to keep in mind that the technology aspects of this
assignment are different from those of Paper A (Application of
decision-making frameworks to IT-related ethical issues) or
Paper B, which dealt with aspects of ethical issues and a
subsequent organizational policy.
· The link below provides some suggested topical ideas you may
want to consider. Please remember that the emphasis on this
paper is on digital technology and the ethical issue(s) with its
use
Recommended Source: https://www.scu.edu/ethics/ethics-
resources/ethics-articles/
3. Research Paper Outline
a. Title Page - Begin with a topic title that describes what you
will research.
b. Topic Justification - Briefly explain the reason for your topic
selection (100- 150 words recommended).
c. Research Questions - Based on your research and the ethical
theories discussed in class, determine three ethically critical
(important) questions to be addressed by the paper regarding
your topic. List your questions in order of priority and for each

2. question:
(1) State your question
(2) Justification “why” this question is critically important to
the papers ethical issue.
(3) Research Findings. Using your research,
·
·
· List or summarize your research findings.
· List any ethical issues or principles, other problems, solutions
or research gaps (areas that require further study to address the
question if any).
d. Research Conclusions - Provide a conclusion for your
research that addresses the following.
1.
0.
· Summarize the papers’ major takeaways and overall
conclusions
· Of all your papers points, select the most important (or
relevant) ethical theory that relates to your conclusions
· List the ethical principles that apply.
e. Reference Page. List and cite your references in accordance
to APA requirements.
Note: Your research of the topic, questions and answers must be
based on at least three reference sources. This paper is an
academic research paper, therefore, two of these sources must
be from the UMGC library database (or an equivalent academic
database). These reference sources must have external links.
(Note: You are likely to find additional and even better
references/sources as you continue your research for this
Assignment.)
Remember: the emphasis on this paper is on digital technology
and the ethical issue(s) with its use! Therefore, please ensure
that your research for this assignment addresses the ethical
issues of an existing or emerging technology!
4. APA Format. Follow all APA formatting requirements.

3. Therefore,
a. The title page must include the topic tittle, your name, the
UMGC/Name of the Class, and date.
b. Excluding the title and reference page, the papers “size”
should be a minimum 4-6 page, double-spaced paper and submit
it to the Assignments Module as an attached Microsoft Word
file.
c. Use appropriate APA compliant reference citations for all
sources you use.
d. In addition to critical thinking and analysis skills, your paper
should reflect appropriate grammar and spelling, good
organization, and proper business-writing style. Paper C is due
at the end of the sixth week of this course
Executive Summary
Uber’s app service leads the rideshare market, providing
opportunities for increased safety
precautions, effective driver retention, & conscious order
pricing. Doing annual background
checks, implementing a more secure rider/driver verification
system, covering 50% of driver gas
costs, increasing driver pay by 10% per minute, & launching
new services, Uber will be able to
increase sales by $10,000 million. While overall costs will be
$10.5 million, overall benefits will
be $118,000 million, allowing for a $12,200 million increase in
income, therefore getting the
company out of the red.
Company Description
o Rideshare service company founded in 2009 (originally called
UberCab)
o International launch 2011, employs drivers worldwide

4. o Now considered technology platform for people and things
mobility with restaurant
delivery service launch in 2014 (UberEATS)
Vision & Mission
o Vision: We ignite opportunity by setting the world in motion
o Mission: Smarter transportation with fewer cars & greater
access. Transportation that’s
cheaper, safer, & more reliable.
Opportunities
I. Safety
II. Driver Retention
III. Service Growth
Analysis
Internal
o Core Competencies: Strong brand image, good customer
understanding, ride options
o Competitive Advantage: First mover, service innovation &
development, algorithm
o Resources: Network effect, worker skills, R&D, eco-friendly
app based, & global,
financial debt
o Capabilities: User friendly, practical, comfort, “tap & ride”
o VRIO (Figure 1)
innovation & a
temporary competitive advantage from their network effect
External

5. o PESTEL
ountries
financial issues (debt)
-driving
cars
oper treatment of employees
o Strategy Canvas (Figure 2)
o Perceptual Map (Figure 3)
SWOT Analysis (Figure 4)
o Uber should take a COMPETITIVE strategy approach to
achieve better performance
Value Proposition
o Customers: cheaper than taxis, comfortable, free
rides/promotions, efficient
o Drivers: flexible schedules, can be second source of income,
provided benefits
Target Market Description
o Current customers are in middle 50% income, 25-45 years old,
& equally split between
male & female, & urban & rural locations
o Potential users are 15-24 & 45+ years old, developing
communities, lost clients
o Target users are cost efficient, those who cannot drive,
tourists, partygoers, as well as lost

6. customers from past mistakes, pet families, & people who are
too busy to shop
Marketing Program
Product
o Smartphone apps for consumers to download & request rides
o Ability to contact driver, track their nearby location, & get
notifications
o Various services for customer preference
lar), UberTAXI, UberBLACK,
UberSUV, UberLUX,
UberXL, UberPOP, & UberPOOL
o Introduce additional services, such as pet transportation,
single item delivery, retail or
grocery delivery, & tour guides to reach more customers &
maintain competitive
advantage
Place
o 700 active cities (50+ countries)
o Provide drivers additional funds for gas costs & increase
wages to incentivize more
people to drive, creating more availability for location
expansion
Price
o Upfront; App determines pricing
o Cost leadership (cheaper than taxis)
Promotion
o Advertising through social media & streaming programs &

7. word of mouth
o Strategic partnerships with other companies
o Rider & driver benefit discounts, free rides & rewards
program
o Implement more background checks for drivers, & better
verification systems for safety
of riders & drivers to regain customer & employee trust
Implementation
o December, 2020: Office personnel are increased &
background checks on all drivers,
new & existing are required & driver behavior is monitored
annually
o Spring 2021: Text message verification system between rider
& driver are used from
app & sent through Uber extension number to direct phone
number of each party
o October 2021: Driver wages are increased by 10%, per
minute, per ride
o February 2021: UberQUICK is launched for people to place
orders for few items with no
minimum purchase requirement
o Fall 2022: Gas funds are 50% covered for each app ride
logged by drivers & are
monitored through app tracking software. UberTOUR is
launched for tourist visits.
o December 2022: UberPET & UberSHOP is introduced for pet
transportation & shopping
delivery & will be available through the app stores on

8. smartphones
Costs of
Solution
(See Figure 5 & 6)
o Overall Cost: $10.5 Million
o Overall Benefits: $118,000 Million
o $12,200 Million debt recovered
Figure 1
Valuable Rare Difficult to Imitate Organized
Pricing Strategy Yes No No Yes
Innovation Skills Yes Yes Yes Yes
Network Effect Yes Yes No Yes
Figure 2
Figure 3

9. Figure 4
Strengths:
- Low operation
costs
- High Service
Standards
- Strong
Recognition
M
2
3
2
I
3
3

10. 3
R
6
9
6
Opportunities:
- Utilization of more
drivers
- Additional services
- Exploitation of
new markets
M
2
3
3

11. I
2
3
3
R
4
9
9
Total 21 Total 22
Weaknesses:
- Scandals & Issues
- Financial losses
- Increasing
competition
3

12. 3
2
3
3
3
9
9
9
Threats:
- Easily imitated
- Excludes older
generation
- Developing legal
regulations

13. 3
2
2
3
2
3
9
4
6
Total 24 Total 19
Figure 5
Safety Driver Retention Market Growth
Costs New Software: $10,000

14. Marketing: $1 Million
Lawyers $20,000
Pay Increase: $975,000
Gas Coverage: $2
Million
R&D: $4 Million
Advertising: $2 Million
Benefits Customer Increase: $83
Million
Driver Reliability: $15
Million
Increased Sales: $20
Million
Figure 6
2017-2020 2021 2022
Units (Rides) 5.5 Billion 1.9 Billion 2 Billion
Net Revenue $33,349 Million $18,000 Million $20,000 Million

15. COGS $16,991 Million $8,000 Million $8,500 Million
Gross Income $16,358 Million $10,000 Million $11,500 Million
SGA Expenses $23,117 Million $7,300 Million $8,000 Million
Operating Income -$15,709 Million $2,700 Million $3,500
Million
CSCE 5216 - Summer
2022
Assignment 1
1. Download
and install MATLAB. Develop the following function using
MATLAB
a. Write
a script that loads data from a file and display the first five
instances.
Create a matrix from the loaded instances.
b. Divide
the loaded instances into two sets with one set containing 70%
of the instances

16. and the other containing 30% of the instances. Save each set
into a variable.
Name the variables ‘TrainingSet’ and TestingSet’.
c. Save
the two new variable to a ‘.mat’ file.
2. Implementing
Fisher LDA method using MATLAB.
a. Write
functions that take the provided data set and compute the
optimal projection
vector following the fisher criterion.
b. The
output from the main function must be the identified projection
vector.
3. Write
functions to evaluate the LDA method using MATLAB.
a. Write
a script to perform cross-validation and report the average
accuracy, standard
deviation, sensitivity, and specificity.
NOTE: There is no requirement to develop a GUI to

17. visualize the intermediate or the results.
A report that includes the following items is due in
addition to the source code for the functions:
-
A description of each function,
-
How to run the functions to get the reported results, and
-
The experimental results.