The document requests help in answering a question from the book 'Milestones in Mass Communication Research.' The user is seeking a rephrased answer that reflects their own words, using the book as a reference. Additional context and guidance are provided to assist in formulating the response.

1. this about communication >>>
please i eant you answer this question from book Milestones in
Mass Communication Research: Media Research, 3rd ED
Lowery &Defleur ISBN 0-8013-1437-2
I will submit the question and please the answer re write and
own word i want rephrase the answer
i add some answor to help you to answer the question and please
rephrase and write own words please i want use the book to find
correct answer