Prospectus for Kaleb King's "The Hard Way"

1. Music Video
Prospectus
Cecily Mathis, Olivia Marquez, Simba Mekani
Kaleb King
“The Hard Way”
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2. Table of Contents
p.3 CONCEPT
p.9 DIFFERENTIATING FACTOR
p. 10 TALENT
p. 18 MARKETING
p. 19 Infographic
p. 20 Distribution Strategy
p. 21 Sample Advertisements
p. 22 LOGISTICS
p. 23 Production Schedules
p. 24 Team Members
p.25 REFERENCES
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3. Concept
After seeing his child/children disobey him, fall off the bed and
break his/her arm, he begins reminiscing of his adolescence and
tells the story of his past mistakes to his children, as a cautionary
tale.
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4. Kaleb sees his kids jumping on the bed,
he tells them to stop jumping. They
continue to jump and one child falls off
the bed and breaks their arm. We see
Kaleb and his wife gathering the kids
into bed, one is seen with a cast on their
arm. To teach his kids the importance
of listening, Kaleb begins a tale of his
life of hard knocks, beginning with his
mother asking him not to jump on his
bed, the scar from his broken arm and
learning the hard way.
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5. An actor portraying Kaleb in his
early 20s is seen bringing his
girlfriend home to meet the
parents. His father tells him she’s
not the one. Kaleb shrugs off his
father hand on his shoulder. Flash
forward to Kaleb going to see his
girlfriend with flowers, to his
surprise, he sees Becky kissing
Johnny, she sees him see her, and
tries to run to him. He throws
down the flowers and walks away
heartbroken. He learned the hard
way.
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6. Actor Kaleb goes drinking with
friends to forget. He gets too drunk
and his friends try to take his keys,
but he shrugs them off and gets
into his car. As he’s driving drunk,
he sees a Georgia State trooper
flashing blue lights in his rear-view
mirror. He is seen blowing into a
breathalyser and being arrested.
Kaleb can be seen singing and
playing his guitar in the
background as the scene unfolds.
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7. We see actor Kaleb going through the
process of fingerprints and mug
shots, his parents seeing him behind
bars, and bailing him out.
Flashforward to him in court,
pleading guilty to the DUI
charge, being ordered to community
service and its completion, in a
volunteer vest. As the montage of the
sentencing begins, Kaleb is seen
outside underneath a lamppost,
during the foggy evening or night, as
he plays his guitar solo.
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8. The video concludes with the
children deciding to listen from
now on, to keep from learning
the hard way and Kaleb ending
his tale as he puts them to bed.
That's all folks.
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9. Differentiating Factor
Everyone has been given wise advice on
whether to do something or not, that could
have negative consequences and could possibly
lead us to pain, but sometimes you just have to
learn the hard way.
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10. Talent
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11. 11
“The Hard Way”
“Pieces of My Mind””
Georgia native
Kaleb
King
Singer/Songwriter

12. 12
Hank
Greenspan
Actor
Boy Kaleb

13. 13
Lulu Wilson
Actress
Girlfriend
Originally from New York
City, Wilson made her film
debut as Christina in Jerry
Bruckheimer's dark
thriller Deliver Us from
Evil (2014), opposite Eric
Bana and Olivia Munn.
Shortly after, Lulu moved
to Los Angeles to work as a
series regular on the CBS
hit comedy The
Millers (2013) for two
seasons starring as
Mikayla.

14. "Peeta Mellark" in The Hunger Games (2012),
the film adaptation of the best-selling novel
written by Suzanne Collins, Josh became an
instant celebrity. In the wake of the movie's
massive worldwide success, Detention (2011), a
horror/comedy that Josh made before "The
Hunger Games", was released. Josh was also an
executive producer on that feature.
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15. Brenda Strong may be best known for her seminal acting and
voice portrayal of "Mary Alice Young" on Desperate
Housewives (2004), but this two-time Emmy-nominated and
SAG Award-winning actress has had a long and endearing
film and television career. Graduating with a degree in
Musical Theatre from Arizona State University, she made her
career debut with Mel Brooks' Spaceballs (1987) and Aaron
Sorkin's Malice (1993).
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16. Thomas Jeffrey Hanks (born July 9, 1956) is an American
actor and filmmaker. Hanks is known for his comedic
and dramatic roles in such films
as Splash (1984), Big (1988), Turner & Hooch (1989), A
League of Their Own (1992), Sleepless in
Seattle(1993), Apollo 13 (1995), You've Got Mail (1998), The
Green Mile (1999), Cast Away (2000), Road to
Perdition (2002), Cloud Atlas (2012), Captain
Phillips (2013), Saving Mr. Banks (2013), and Sully(2016).
He has also starred in the Robert Langdonfilm series, and
voices Sheriff Woody in the Toy Story film series. He is
one of the most popular and recognizable film stars
worldwide, and is widely regarded as an American
cultural icon.
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17. 17
Jacob Fuller
Director
Featured Projects
"Orange County" "Into The Night"
"Choices" “On The Water"
"Klingenlaufer"
Simba Mekani
Treatment
Concept Writer,
Full Sail Student
Cecily Mathis
Treatment
Concept Writer,
Full Sail Student
Olivia Marquez
Treatment
Concept Writer,
Full Sail Student

18. Marketing
18

19. 1. https://insights.spotify.com/us/2015/04/02/loyale
st-music-fans-by-genre/
2. http://houstonmarketingmatters.com/5-things-
you-didnt-know-about-country-music-fans/
3. https://www.instagram.com/kalebkingmusic/
4. https://attendee.gototraining.com/r/4230782604
494175234
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2
3
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20. Distribution Strategy
Based on Kaleb's 2,164 Instagram followers, 175 YouTube subscribers, and 3,464
Facebook followers and "likes", we anticipate this video to be viewed at least 5,803 x. We
will roll out the music video across all social media platforms of cast and crew, to
increase these estimates. Kaleb prefers YouTube, so we will create a real time countdown
clock on his YouTube page, announcing the drop of the music video to his new single,
“The Hard Way.” Kaleb will release stills from pre-production across Facebook, YouTube,
and Instagram, a couple of weeks before the video drop to build anticipation. The video
will premiere one day after editing.
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21. Sample Advertisements
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22. Logistics
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23. 23

24. Team Members
Cecily Mathis
Olivia Marquez
Simba Mekani
501-326-2932
323-404-4900
321-203-9798
cdmathis@student.fullsail.edu
ojmarquez@student.fullsail.edu
ssmekani@student.fullsail.edu
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Production schedule, treatment concept, distribution
strategy, talent, prospectus compilation , table of
contents
Gant chart, treatment concept, infographic,
background images, concept images, reference slide,
Production schedule, treatment concept,
background images, concept images, sample
advertisements

25. References
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§ (n.d.). Retrieved from https://www.whsv.com/content/news/Community-clean-up-promotes-unity--433357563.html
§ (n.d.). Retrieved from https://www.pinterest.com/pin/522065781777923876/?lp=true
§ (n.d.). Retrieved from https://gazette.com/news/colorado-springs-police-no-longer-offering-non-criminal-fingerprinting/article_7279594e-c81e-
11e8-83cf-c75599249d15.html
§ (n.d.). Retrieved from https://sjoshuamacktaz.com/2017/04/prevent-getting-pulled-night/
§ (n.d.). Retrieved from http://marriedlife.hitchedmag.com/profiles/blogs/my-wife-cheated-on-me-but-i-still-love-her-how-do-i-stop-bleeding
§ (n.d.). Retrieved from https://www.thelist.com/72210/sneaky-ways-partners-parents-can-affect-relationship/
§ (n.d.). Retrieved from https://www.timberlandbank.com/personal-banking/personal-banking-insights/talking-to-children-about-money
§ (n.d.). Retrieved from https://health.clevelandclinic.org/suspect-a-broken-toe-how-to-tell-and-what-not-to-do/
§ (n.d.). Retrieved from https://www.theodysseyonline.com/why-girls-chase-jerks-not-gentlemen
§ (n.d.). Retrieved from https://www.nytimes.com/2017/08/14/arts/music/shoegaze-slowdive-ride.html
§ (n.d.). Retrieved from https://www.meetmindful.com/5-relationship-red-flags-to-never-ignore/
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