3. CONCEPT
The concept of Kaleb King’s music video is
to show hardships and obstacles someone
may be facing during their lifetime in
comparison to Kaleb’s life growing up.
3
4. The song opens with “b-
roll footage” of pov
driving to display the title.
On the first beat of the
guitar intro, the video will
cut to a live venue where
Kaleb and his band are
setting up their gear and
doing a soundcheck for
their show that night.
Intro
4
5. Verse 1
On the first verse of the song, we will depict a 8-11
year old boy sitting on his bed with his arm in a sling,
signifying that it is broken. The little boy will be
looking sad, the mom will come up to him and
lovingly touch his shoulder and exit the scene.
For the second half of the verse, when Kaleb sings
“That’s where I got this scar where I broke my arm”,
we will show the young boy partaking in the
activities that led to that. Such as dancing and
jumping around his room, listening to music.
5
6. Chorus 1
This first chorus will showcase
Kaleb on stage performing the
song. At the end of the chorus,
it will cut back to the young
boy who then mouths to the
camera “I found out the hard
way”. He then exasperatedly
falls back on his bed as the
camera swipes upward to
transition into the next shot.
6
7. Verse 2
We find a 19-22 year old boy getting
ready for his date when his father
(Kaleb) comes in to talk to him
beforehand, telling him that its not a
good idea. Then we will see the young
man having dinner at a restaurant with
his girlfriend. Actual Kaleb will be in
the background as a waiter. The
girlfriend excuses herself to go to the
bathroom and leaves her phone at the
table. Then a text message from another
guy appears on her screen that reveals
that she has not been faithful to him.
7
8. Chorus 2
The girlfriend comes out of the
bathroom, the young man
confronts her about this
situation leading to an
argument. At the climax of this
argument, the girlfriend will
storm off. The chorus will end
with a close up of him looking
into the camera, defeated and
upset, mouthing:“I found out
the hard way,”The shot will
transition into the next scene
by keeping the close up, but the
surroundings will change to
him in his car driving.
8
9. Verse 3
After leaving the
restaurant, he speeds down
the road (camera would
show speedometer) and in
result, a local police officer
pulls him over. He sees the
flashing lights and pulls
over into a gas station.
9
10. Chorus 3
He frustratedly sighs and hits his
steering wheel while waiting for the
officer, which would be portrayed by
Kaleb, to approach his vehicle. The
officer walks up to the window and asks
him to step out. The young man then
leans against the car and looks into the
camera to once again mouth the lyrics “I
found out the hard way” in unison with
the song.
10
11. Outro
To finish out the song, the
camera would zoom out from
the back of the young man, to
show him making his way to the
front of the crowd at Kaleb’s
show. He reaches the stage just
before the end of the song and
raises his beer, which has
Kaleb’s koozie on it, to the
singer.
Also, during the
instrumental parts between
the verses and choruses, the
video would showcase clips
of Kaleb performing the song
on stage at his show.
11
13. DIFFERENTIATING FACTOR
With this video we will portray Kaleb as
authentic and someone who has gone through
hard times in a way that will connect to other
young people who have or are going through
similar situations.
13
15. KALEB KING
SINGER AND SONGWRITER FROM COLUMBUS,
GEORGIA.
FEATURED PROJECTS:
- KALEB KING - "BREAK IT AGAIN"
- KALEB KING - "PIECES OF MY MIND"
"THE HARD WAY"MUSIC VIDEO IS AN ORIGINAL PROPOSAL AS IT
NARRATES A STORY THAT CAN BE AMBIGUOUS. IT CAN BE UNDERSTOOD
AS ANY GUY WHO IS FACING DIFFICULT SITUATIONS THAT PEOPLE CAN
RELATE TO, AS WELL AS A VULNERABLE MOMENT WHERE KALEB OPENS
UP TO HIS FANS ABOUT HIS PAST MISTAKES IN LIFE.
15
16. BRAXTON RODAMMER
YOUNG ACTOR FROM WINTER PARK, FLORIDA
BRAXTON PARTICIPATED IN FULL SAIL'S FILM
SUGAR LAND AND HS FEATURES MATCH THE ONES
FROM KALEB KING WHEN HE WAS A KID,
16
17. VERONICA SANCHEZ
VERONICA LIVES IN ORLANDO AND HAS A
BACKGROUND IN PERFORMING ARTS.
VERONICA COULD PORTRAY KALEB'S MOTHER,
NOT ONLY BY HER PHYSIC FEATURES, BUT ALSO
BECAUSE SHE HAS WORKED ON SHORT FILMS FOR
"ANGELES DEL CAMINO" WHICH IS AN
ASSOCIATION FOCUSED ON PARENTING, WHICH
CAN RESONATE WITH KALEB'S FANS.
17
18. MICHAEL KALISZ
MIXER AND PRODUCER. PIANIST. FULL SAIL
RECORDING ARTS STUDENT.
MICHAEL HAS THE PHYSICAL CHARACTERISTICS TO
PORTRAY A YOUNGER VERSION OF KALEB AS THEY
ARE BOTH BRUNETTES AND MICHAEL HAS SHORT
HAIR JUST AS KALEB WAS BEFORE.
FEATURED PROJECTS:
- JAKE ELMENDORF "I'M MY OWN FAN"
- JAKE ELMENDORF "REACH OUT"
18
19. RACHAEL SCHULMAN
GRAPHIC DESIGNER AND ACTING IS HER HOBBY.
RACHAEL IS ORIGINALLY FROM TENNESSEE AND
HAS BEEN SURROUNDED BY COUNTRY MUSIC
THROUGHOUT HER LIFE.
RACHAEL HAS OVER TEN THOUSAND FOLLOWERS
ON INSTAGRAM. HER PORTRAYING KALEB'S
GIRLFRIEND WILL ATTRACT A SIGNIFICANT
NUMBER OF USERS TO CHECK OUT THE VIDEO.
20. JACOB FULLER
MIXER AND PRODUCER. PIANIST. FULL
SAIL RECORDING ARTS STUDENT.
FEATURED PROJECTS:
- ORANGE COUNTY
- INTO THE NIGHT
20
24. DISTRIBUTION
STRATEGIES
1. When should the artist begin advertising the release of
the project and why?
Kaleb should begin advertising and promoting the video two
weeks before the video is set to premiere so that by this point
he will have bts footage, a rough cut of the video, and other
materials to use for promotion. This is also a reasonable time
frame to keep his audience engaged and interacting with him
through the premiere. He should also continue to advertise
and promote the video for at least 1 week after the video’s
premiere in order to hold people accountable and to remind
fans who may have been busy or generally forgotten.
2. Where should the artist place advertisement be and why?
Kaleb should place advertisement all over his social media
account. He should utilize the promotion option on instagram
and facebook in order to his fans and potentials.
3. When should the artist release this project and why?
Kaleb should release the video on July 20th at 3pm. Filming
will officially end on June 28th which will give the editor 2
weeks to complete their part of the job. This will also give
Kaleb another week to make sure everything is just as he wants
it with the video, as well as, time to tease the video before
finally releasing it on Saturday, July 2oth, at 12 pm which is
when his fans are most active on instagram.
24
26. Sample Advertisements
Half corner
KALEB KING
LIVE
JULY 15TH
AT THE CROWBAR
Tickets start at 15 dollars.
Doors open at 7:30.
All ages.
VENUE NUMBER
407-555-5555
VENUE ADDRESS
South Winter Park
Street 32454
26
