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thisisexperience
thisiscreative
thisismanagement
Thisischemistry are a down to earth
team of experienced marketing
professionals that understand the
clients brief.
We deliver beautiful, commercial
creative across all mediums without
delay and to budget.
If you’re wanting to build a long standing
& enjoyable relationship to pull all your
marketing plans together; you’ve come
to exactly the right place.
Time is more precious
than ever in business.
3 of 75© Chemistry Creative Partners 2016
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Public
Relations Research
Brand
Development
Advertising
Website
and Digital
Media Planning
and Buying
Your
BrandDesign
for Print
Direct
Marketing
Strategic
Planning and
Consultancy
thisismanagement
thisisregional
6 of 75© Chemistry Creative Partners 2016
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7 of 75© Chemistry Creative Partners 2016
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8 of 75© Chemistry Creative Partners 2016
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10 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisadvertising
11 of 75© Chemistry Creative Partners 2016
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WWW.HARDISTYANDCO.COM
HORSFORTH
0113 239 0012
GUISELEY
01943 870 970
OTLEY
01943 468 999
Search www.hardistyandco.com for 100’s of properties
looking for loving new owners and occupants
SELLING•
LETTING •
M
ANAGING
SELLING•
LETTING •
M
ANAGING
PROPERTY
PRESTIGESALES MANAGEMENTLETTINGS
This February why not put the romance back in
your life and arrange a few special dates with us. 
If you’re looking for a property that makes your heart
beat a little faster, one you’re completely compatible
with then we can help.
Fed up with your existing property relationship?
Just request a free valuation of your home from
our experienced team and simply move on...
3 bed detatched in... Search
WWW.H ARDI STYANDCO.CO M
HORSFORTH
0113 239 0012
GUISELEY
01943 870 970
OTLEY
01943 468 999
A number of our most motivated clients have
chosen to make significant reductions in their
property price to achieve a speedy sale!
We’re combining our January Sale with a massive
‘Open House Event’ giving you the very best
chance to see some of our fabulous properties
and bag a property bargain!
DON’T MISS
THE HARDISTY
JANUARY
SALE & OPEN
HOUSE EVENT
SELLING•
LETTING •
M
ANAGING
SELLING•
LETTING •
M
ANAGING
PROPERTY
PRESTIGESALES MANAGEMENTLETTINGS
THIS W
EEKEND!
thisisadvertising
12 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbranding
13 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbranding
15 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisdigital
16 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbrochure
18 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbrochure
At Harrison & Clough we make sure that every fixing, throughbolt and heavy
duty anchor in the MASONMATE® range consistently maintains the highest
possible quality standard.
We achieve this by working in partnership with leading manufacturers
who we source globally and insist on high levels of quality control at
every stage of the manufacturing and packing process.
The MASONMATE® range offers professional users:
No nonsense products that get the job done
Consistently high quality and performance standards
Clearly labelled, site-resistant packaging
Fixing solutions for a wide range of applications
Quick, efficient and reliable delivery
MASONMATEWe are fixed on delivering quality, consistently
At H&C we don’t just deliver quality fixings and anchors
To find out more about our products, scan the QR code
above, visit harclo.com or call us on 0844 571 22 22
to see how H&C can be of service to you today.
At Harrison & Clough, we make sure every HT bolt/set, every
socket screw and every fastener in the METALMATE®
range
reaches and maintains the same high quality standard every time.
We ensure consistent quality by tracking the materials used
at each stage of the manufacturing and packing process, from
start to finish - from Steel billets in the Far East, to our stocked
product in the UK.
Available from stock next day, with no MOQ
Sourced from audited qualified suppliers
Full batch traceability to source
Extensive competitive ranges
3.1b certification
METALMATEIt’s about delivering quality, consistently
At H&C it’s not just about delivering quality fasteners
To find out more about our products, scan the QR code
above, visit harclo.com or call us on 0844 571 22 22
to see how H&C can be of service today.
At Harrison & Clough we know exactly what professionals need when fastening
fixtures into timber. We deliver no nonsense, high quality products that
do the job quickly and efficiently.
We make sure that every steel, brass or stainless steel wood screw in the
TIMBERMATE® range achieves and maintains a consistent, high quality
standard, every time.
The TIMBERMATE® range offers professional users:
Multi-purpose screws for use with ever-changing materials
Innovative products that won’t let you down
A wide range of screw type, size and coating
Quality products at highly competitive prices
Reliable, on time delivery from our huge
stock in the UK
TIMBERMATEIt’s all about delivering quality, consistently
At H&C it’s not just about delivering quality screws
To find out more about our products, scan the QR code
above, visit harclo.com or call us on 0844 571 22 22
to see how H&C can be of service to you today.
19 of 75© Chemistry Creative Partners 2016
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20 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbranding
21 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisdigital
22 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbranding
23 of 75© Chemistry Creative Partners 2016
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25 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisadvertising
26 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisdigital
thisisnational
30 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisiscreativity
32 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbranding
33 of 75© Chemistry Creative Partners 2016
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TheHandyGuide
TheRomecbrand
lp you find your way – these are a few
elp anytim
e you need guidance.
role in the field? Does it
riven by integrity?
oes itThe com
m
unication
ecklist
Essentialtipsfor
survivalandexploration
Romecisgoingplaces.Wehaveallagreedon
ourdestinationandweareallawareofthemany
challengesahead.
ThisHandyGuidehasbeendesignedtohelpyou
dyourwayaroundandusethenew
lookRomec
onfidence.
otstodoandwe’llm
eetplentyof
ndthatiswhyweneedtom
ake
essionwecan.
Romecwillmakerealpro
samedirection.Wehaverece
thecompany–asetofobjective
how
weintendtogetthere.
Themostimportantoftheseisouraim:
Tobecom
eanessentialingredientinour
custom
ers’success
Andwehopetodothis...
Bycreatingpositiveandlastingim
pressionsonour
custom
ers’business
Learningthelingo
Language is a vital tool in our
toolbox.The way we write and
should send a clear m
essage
we are straightforward, ho
and accessible, helpful a
share what we know.
that our language
things without ju
Considerate
just shou
to take
best
an
COmmITmENT
CuTTING
EdG
advaNTaGEOuS
P
TheHandyGuide
TheRomecbrand
This checklist will help you find your way – these are a few
questions that should help anytime you need guidance.
1. Professional
Does it showcase Romec’s leading role in the field? Does it
say we are dedicated, committed and driven by integrity?
2. Easy
Does it make things seem simple and accessible, does it
de-mystify and de-code?
3. Straight-talking
Is it direct, honest, clear and concise, does it clarify,
explain, inform?
4. Keen
Does it convey and encourage our enthusiasm, our insight
nd our energy?
elp tomers, make them more able to
all they
The communication
checklist
Contact Details
omec Ltd
ing
Essentialtipsfor
ivalandexploration
The
To become an e
customers’success
And we hope to do this...
By creating positive and la
customers’business
Lear
C
Essent
surviv
Romecisgoingpla
ourdestinationan
challengesahead.
ThisHandyGuide
findyourwayarou
withconfidence.
There’llbelotsto
newpeople–an
thebestfirstimp
Romec will make real progress if we are all heading in the
same direction.We have recently set out a few pointers for
the company – a set of objectives and some statements of
how we intend to get there.
The most important of these is our aim:
To become an essential ingredient in our
customers’success
And we hope to do this...
By creating positive and lasting impressions on our
customers’business
Directions Packing for your
journey - what are
we taking with us?
Our new brand equips us for
the way ahead perfectly, and
if used in the right spirit will
serve us well. Our brand is much
more than just a logo, or a set of
colours, or rules and regulations.
The Romec brand is our
reputation – and we must do all
we can to make sure it is accurate
and truly representative.
Learningthelingo First
impressions
count
Language is a vital tool in our
toolbox. The way we write and talk
should send a clear message – that
we are straightforward, honest, easy
and accessible, helpful and happy to
share what we know. It is important
that our language reflects these
things without just telling people.
Considerate travellers should never
just shout, however clearly. It helps
to take time to listen, figure out the
best way to get our message across,
and use what is most appropriate.
Our verbal identity is the part of
the brand that uses words – mostly
written – including headlines,
statements, copy, text etc.
Our verbal identity can be
summed up as: straightforward,
professional and personal.
So, what does this mean in practical
terms:
Straightforward means simply
writing in a natural, easy style,
without the use of technical or
management jargon or overly formal
words and phrases.
Professional means appropriate and
businesslike, serious but down-to-
earth.
Personal means taking
responsibility, and allowing your
personality to shine.
It is important that we make sure we
write clearly and directly at all times,
avoiding jargon or unnecessary
punctuation.
JustONEmorething
Rememberthat,forthepurposesof
goodgrammar,acompanyisasingular
entity.Sowhenyouarewritingabout
Romec,statethatRomecisafacilities
managementcompany,orthatRomec
offersawiderangeofservices.Ifyou
areinanydoubt,simplythinkhowthe
sentencewouldsoundifyoureplaced
theword‘Romec’withyourownname.
Afterall,youwouldn’tsay “JohnSmith
areanexpertinfacilitiesmanagement.”
Wherever we go, we need to
make a good impression. We
cannot expect other people
to see us in the right light, if
we do not present ourselves
with confidence, clarity and
consistency.
Consistency is important for us –
we promise and deliver precision
services, we are reliable and take
care over the smallest detail. So,
when it comes to the way we
communicate we must make
consistency our guide.
COmmITmENT
CuTTINGEdGE
uSEful
lEadING
advaNTaGEOuS
PrOfESSIONal
realenvironmentalcontribut
ion
World class service
a
ssuredsafetyandsecurity
Technologyenabled
performance
Gr
eatpeople
Positive
lasting
impressions
Our Aim
An essential
ingredient
in our
customers’
success
Expression
Inspiring
working
environments
Be recognisable
Grouppalette Supportpalette
Our new logo and visual identity helps our
customers and potential customers (as well as
employees, partners and other people we will meet
along the way) understand us.
It acts as a simple signal of who and what we are, and
what we stand for. It is important to make sure we
use it in the right way as any degree of inconsistency
or confusion will make communication difficult and
could create the wrong impression.
Logos, templates and brand information are available
on the data library by searching under‘Romec brand’.
For further information on the brand guidelines please contact the marketing department
40%
40%
40%
40%
40%
40%
40%
40%
60%
60%
60%
60%
60%
60%
60%
60%
80%
80%
80%
80%
80%
80%
80%
80%
RomecRed
Manufacturing
SpecialProjects
NationalServiceCentre
BuildingServices
CleaningandOfficeManagement
FireandSecurity
Corporate
Pantone
5115
Pantone
2593
Pantone
7413
Process
Blue
Pantone
320
Pantone
349
Pantone
184
Pantone
187
Pantone
5145
Pantone
7440
Pantone
308
Pantone
324
Pantone
376
Pantone
190
Pantone
5225
Pantone
2563
Pantone
7414
Pantone
2915
Pantone
325
Pantone
576
Pantone
1645
Pantone
5245
Pantone
159
Pantone
302
Pantone
3145
Pantone
361
Pantone
2955
Pantone
485
Pantone
5135
Pantone
2612
Pantone
144
Pantone
3015
Pantone
3125
Pantone
355
Pantone
254
Pantone
124
Our brand guidelines are clear about how to use the visual identity in
almost every situation – but here are a few simple dos and don’ts to help
you on your way.
donotstretchordistort
donotmixcolourways
donotscaleorre-sizeelements
Poorcontrastagainsta
complicatedimage
The end result
We see the ultimate end product for Romec to be‘inspiring working
environments’. By this we mean achieving a good working relationship
with our customers and partners, providing a great environment for
people to work in, ensuring a low impact on the natural environment
and making Romec a good place to work for our own employees.
Great people
Empowered people with a high
work ethic
Technology enabled
performance
Embrace technology for the
benefit of our customers
assured safety and security
Consistent attention to the
safety of those around us
World class service
With a pro-active can-do
attitude we are easy to do
business with
real environmental
contribution
Minimise our impact on the
environment as well as
our customers
Thekeyguidingprinciples
Our guiding principles are the things we hold above all else, without which our company would simply not be the same.
TheRomeclogo
Exclusionzone
So that the Romec logo is always
clearly recognised and visible,
please use the exclusion zone as
demonstrated opposite.
thisissalescollateral
34 of 75© Chemistry Creative Partners 2016
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35 of 75© Chemistry Creative Partners 2016
t:01274 296 126
client: Romec
project: Exhibitions displays and furniture
client: Romec
project: Exhibitions displays and furniture
thisisexhibition
37 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbusadvertising
38 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisdirectmail
40 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbrochure
41 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisiscatalogue
43 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisispackaging
45 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisreporting
47 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisadvertising
48 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisadvertising
49 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisadvertising
50 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisadvertising
51 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisispositioning
53 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisispackaging
55 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisispackaging
56 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisbrochure
57 of 75© Chemistry Creative Partners 2016
t:01274 296 126
FOR JOINTING PVC & POLYTHENE SHEETS & MEMBRANES
FLAME RETARDANT SIZE: 50mm x 33metres COLOUR: BLACK
2BUILDBK50
BUILDERS PVC TAPECLEAR WEATHERPROOF TAPE
JOINTING & REPAIRING PVC SHEETS, GLASS & PLASTICS
WATERPROOF SIZE: 50mm x 33metres COLOUR: CLEAR
2CLEAR
2ALUM50
5 0 2 9 3 4 7 6 1 0 4 7 0
2MEGMINIB
K50
BLACK
10metres
MINI
MEGA
TAPE
thisispackaging
59 of 75© Chemistry Creative Partners 2016
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ALL TOGETHER
SAFERBETTER
LEANERFASTER
thisisinternalcommunication
thisisinternational
61 of 75© Chemistry Creative Partners 2016
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A registered trademark of SNA Europe Group
62 of 75© Chemistry Creative Partners 2016
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63 of 75© Chemistry Creative Partners 2016
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A registered trademark of SNA Europe Group
66 of 75© Chemistry Creative Partners 2016
t:01274 296 126
Gana premios en BahcoFit.com
Descárgate la App de BahcoFit y apunta a este anuncio
TU NUEVO FICHAJE
CPXXXX - Bahco - El Marca BahcoFit Ad_A4_AW01.indd 1 28/08/2015 12:13
TU NUEVO FICHAJE
Gana premios en
BahcoFit.com
Descárgate la
App de BahcoFit
y apunta a este
anuncio
CPXXXX - Bahco - El Marca BahcoFit Ad_AW01.indd 1 28/07/2015 11:31
thisisadvertising
67 of 75© Chemistry Creative Partners 2016
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Vertical grooves for comfortable grip
and maximum friction; anti-slip
Can be hung Black tip: provides
precise tip
2 component handle with more than
75% of rubber material
High performance alloy steel
Soft, high-friction material with
ridged surface for comfortable
grip and maximum friction even
when the hand is oily
Code laser marked on the blade
Indelible symbol tip.
Easy to choose the right tip
in both sides of the neck
for precision application
Size tampo marking
7
2
8 9
3
10
4
5
11
6
Rounded end allows you to apply
force without hurting the palm of
your hand
1
7
Sitatemquid quis endebit modit eossi doluptatur sumenissime quamus, te et ut utae.
Ita Sitatemquid quis endebit modit eossi doluptatu Sitatemquid quis endebit luptatur
TO VIEW OUR FULL PRODUCT
RANGE VISIT
BAHCO.COM
SNA Europe [UK]
Moorhead Way
Bramley
Rotherham,
South Yorkshire
S66 1YY
FOR SALES ENQUIRIES
T: 	01709 731 731
BAHCOFIT.
PERFORMS WHERE
EVER HE’S NEEDED.
Sitatemquid quis endebit modit eossi doluptatur sumenissime quamus, te et ut utae.
Ita Sitatemquid quis endebit modit eossi doluptatu Sitatemquid quis endebit luptatur
PREMIUMPREMIUM
&
TO VIEW OUR FULL PRODUCT
RANGE VISIT
BAHCO.COM
SNA Europe [UK]
Moorhead Way
Bramley
Rotherham,
South Yorkshire
S66 1YY
FOR SALES ENQUIRIES
T: 	01709 731 731
BAHCOFIT.
THE PERFECT CHANGE
thisisadvertising
68 of 75© Chemistry Creative Partners 2016
t:01274 296 126
BAHCOSTOCKISTS.CO.UK
OR SEARCH ‘BAHCO’
TO DOWNLOAD OUR
STOCKIST APP
SNA Europe [UK]
Moorhead Way
Bramley, Rotherham,
South Yorkshire, S66 1YY
FOR SALES ENQUIRES
T: 01709 731 731
SAVE TIME &
SAVE MONEY
BY KEEPING YOUR TOOLS
SAFE & ORGANISED!
Avoid costly downtime by never losing tools again
with the Total Tool Control System from Bahco.
FOR SALES ENQUIRIES CALL: 01709 731 731
SNA Europe [UK]
Moorhead Way
Bramley, Rotherham,
South Yorkshire, S66 1YY
www.bahco.com
SAVE
TIME &
SAVE MONEY
Avoid costly downtime
by never losing tools again
with the Total Tool Control
System from Bahco.
BY KEEPING YOUR TOOLS
SAFE & ORGANISED!
SAVE MONEY
Avoid costly downtime
by never losing tools again
with the Total Tool Control
BY KEEPING YOUR TOOLS
SAFE & ORGANISED!
thisisadvertising
69 of 75© Chemistry Creative Partners 2016
t:01274 296 126
SNA Europe [UK]
Moorhead Way, Bramley
Rotherham, South Yorkshire, S66 1YY
FOR SALES ENQUIRIES
T: 01709 731 731
TO VIEW OUR FULL PRODUCT RANGE VISIT
BAHCO.COM
AVOID COSTLY DOWNTIME BY NEVER LOSING
TOOLS AGAIN WITH THE BESPOKE TOTAL
TOOL MANAGEMENT SYSTEM FROM BAHCO.
DON’T WASTE ENERGY
LOOKING FOR YOUR TOOLS.
SNA Europe [UK]
Moorhead Way, Bramley
Rotherham, South Yorkshire, S66 1YY
FOR SALES ENQUIRIES
T: 01709 731 731
TO VIEW OUR FULL PRODUCT RANGE VISIT
BAHCO.COM
AVOID COSTLY DOWNTIME BY NEVER LOSING TOOLS AGAIN
WITH THE BESPOKE TOTAL TOOL MANAGEMENT SYSTEM FROM BAHCO.
DON’T
WASTE
ENERGY
DON’T WASTE
ENERGY LOOKING
FOR YOUR TOOLS.
PREVENT INJURY TO PERSONNEL
AND DAMAGE TO MACHINERY,
WITH THE BAHCO ‘TOOLS
AT HEIGHT’ SYSTEM.
SNA Europe [UK], Moorhead Way, Bramley, Rotherham, South Yorkshire, S66 1YY
FOR SALES ENQUIRIES T: 01709 731 731
TO VIEW OUR FULL PRODUCT RANGE VISIT BAHCO.COM
FOR SALES ENQUIRIES CALL: 01709 731 731
SNA Europe [UK]
Moorhead Way
Bramley, Rotherham,
South Yorkshire, S66 1YY
TO VIEW OUR FULL
PRODUCT RANGE VISIT
BAHCO.COM
KEEPING YOUR
BUSINESS ON
TRACK
AVOID COSTLY DOWNTIME BY NEVER
LOSING TOOLS AGAIN WITH THE BESPOKE
TOTAL TOOL MANAGEMENT SYSTEM FROM BAHCO.
DON’T WASTE ENERGY
LOOKING FOR YOUR TOOLS.
thisisadvertising
73 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisispackaging
74 of 75© Chemistry Creative Partners 2016
t:01274 296 126thisisillustration
Please contact:
thisischemistry
3a Burnett Street,
Little Germany, Bradford,
BD1 5AP  UK
t: +44 (0)1274 296 126
w: thisischemistry.co.uk
e: info@thisischemistry.co.uk
thisisprogress
thisispassion
thisispartnership

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Chemistry portfolio 2016

  • 2. Thisischemistry are a down to earth team of experienced marketing professionals that understand the clients brief. We deliver beautiful, commercial creative across all mediums without delay and to budget. If you’re wanting to build a long standing & enjoyable relationship to pull all your marketing plans together; you’ve come to exactly the right place. Time is more precious than ever in business.
  • 3. 3 of 75© Chemistry Creative Partners 2016 t:01274 296 126 Public Relations Research Brand Development Advertising Website and Digital Media Planning and Buying Your BrandDesign for Print Direct Marketing Strategic Planning and Consultancy thisismanagement
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  • 6. 6 of 75© Chemistry Creative Partners 2016 t:01274 296 126thisisbranding
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  • 10. 10 of 75© Chemistry Creative Partners 2016 t:01274 296 126thisisadvertising
  • 11. 11 of 75© Chemistry Creative Partners 2016 t:01274 296 126 WWW.HARDISTYANDCO.COM HORSFORTH 0113 239 0012 GUISELEY 01943 870 970 OTLEY 01943 468 999 Search www.hardistyandco.com for 100’s of properties looking for loving new owners and occupants SELLING• LETTING • M ANAGING SELLING• LETTING • M ANAGING PROPERTY PRESTIGESALES MANAGEMENTLETTINGS This February why not put the romance back in your life and arrange a few special dates with us.  If you’re looking for a property that makes your heart beat a little faster, one you’re completely compatible with then we can help. Fed up with your existing property relationship? Just request a free valuation of your home from our experienced team and simply move on... 3 bed detatched in... Search WWW.H ARDI STYANDCO.CO M HORSFORTH 0113 239 0012 GUISELEY 01943 870 970 OTLEY 01943 468 999 A number of our most motivated clients have chosen to make significant reductions in their property price to achieve a speedy sale! We’re combining our January Sale with a massive ‘Open House Event’ giving you the very best chance to see some of our fabulous properties and bag a property bargain! DON’T MISS THE HARDISTY JANUARY SALE & OPEN HOUSE EVENT SELLING• LETTING • M ANAGING SELLING• LETTING • M ANAGING PROPERTY PRESTIGESALES MANAGEMENTLETTINGS THIS W EEKEND! thisisadvertising
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  • 19. At Harrison & Clough we make sure that every fixing, throughbolt and heavy duty anchor in the MASONMATE® range consistently maintains the highest possible quality standard. We achieve this by working in partnership with leading manufacturers who we source globally and insist on high levels of quality control at every stage of the manufacturing and packing process. The MASONMATE® range offers professional users: No nonsense products that get the job done Consistently high quality and performance standards Clearly labelled, site-resistant packaging Fixing solutions for a wide range of applications Quick, efficient and reliable delivery MASONMATEWe are fixed on delivering quality, consistently At H&C we don’t just deliver quality fixings and anchors To find out more about our products, scan the QR code above, visit harclo.com or call us on 0844 571 22 22 to see how H&C can be of service to you today. At Harrison & Clough, we make sure every HT bolt/set, every socket screw and every fastener in the METALMATE® range reaches and maintains the same high quality standard every time. We ensure consistent quality by tracking the materials used at each stage of the manufacturing and packing process, from start to finish - from Steel billets in the Far East, to our stocked product in the UK. Available from stock next day, with no MOQ Sourced from audited qualified suppliers Full batch traceability to source Extensive competitive ranges 3.1b certification METALMATEIt’s about delivering quality, consistently At H&C it’s not just about delivering quality fasteners To find out more about our products, scan the QR code above, visit harclo.com or call us on 0844 571 22 22 to see how H&C can be of service today. At Harrison & Clough we know exactly what professionals need when fastening fixtures into timber. We deliver no nonsense, high quality products that do the job quickly and efficiently. We make sure that every steel, brass or stainless steel wood screw in the TIMBERMATE® range achieves and maintains a consistent, high quality standard, every time. The TIMBERMATE® range offers professional users: Multi-purpose screws for use with ever-changing materials Innovative products that won’t let you down A wide range of screw type, size and coating Quality products at highly competitive prices Reliable, on time delivery from our huge stock in the UK TIMBERMATEIt’s all about delivering quality, consistently At H&C it’s not just about delivering quality screws To find out more about our products, scan the QR code above, visit harclo.com or call us on 0844 571 22 22 to see how H&C can be of service to you today. 19 of 75© Chemistry Creative Partners 2016 t:01274 296 126thisisadvertising
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  • 33. 33 of 75© Chemistry Creative Partners 2016 t:01274 296 126 TheHandyGuide TheRomecbrand lp you find your way – these are a few elp anytim e you need guidance. role in the field? Does it riven by integrity? oes itThe com m unication ecklist Essentialtipsfor survivalandexploration Romecisgoingplaces.Wehaveallagreedon ourdestinationandweareallawareofthemany challengesahead. ThisHandyGuidehasbeendesignedtohelpyou dyourwayaroundandusethenew lookRomec onfidence. otstodoandwe’llm eetplentyof ndthatiswhyweneedtom ake essionwecan. Romecwillmakerealpro samedirection.Wehaverece thecompany–asetofobjective how weintendtogetthere. Themostimportantoftheseisouraim: Tobecom eanessentialingredientinour custom ers’success Andwehopetodothis... Bycreatingpositiveandlastingim pressionsonour custom ers’business Learningthelingo Language is a vital tool in our toolbox.The way we write and should send a clear m essage we are straightforward, ho and accessible, helpful a share what we know. that our language things without ju Considerate just shou to take best an COmmITmENT CuTTING EdG advaNTaGEOuS P TheHandyGuide TheRomecbrand This checklist will help you find your way – these are a few questions that should help anytime you need guidance. 1. Professional Does it showcase Romec’s leading role in the field? Does it say we are dedicated, committed and driven by integrity? 2. Easy Does it make things seem simple and accessible, does it de-mystify and de-code? 3. Straight-talking Is it direct, honest, clear and concise, does it clarify, explain, inform? 4. Keen Does it convey and encourage our enthusiasm, our insight nd our energy? elp tomers, make them more able to all they The communication checklist Contact Details omec Ltd ing Essentialtipsfor ivalandexploration The To become an e customers’success And we hope to do this... By creating positive and la customers’business Lear C Essent surviv Romecisgoingpla ourdestinationan challengesahead. ThisHandyGuide findyourwayarou withconfidence. There’llbelotsto newpeople–an thebestfirstimp Romec will make real progress if we are all heading in the same direction.We have recently set out a few pointers for the company – a set of objectives and some statements of how we intend to get there. The most important of these is our aim: To become an essential ingredient in our customers’success And we hope to do this... By creating positive and lasting impressions on our customers’business Directions Packing for your journey - what are we taking with us? Our new brand equips us for the way ahead perfectly, and if used in the right spirit will serve us well. Our brand is much more than just a logo, or a set of colours, or rules and regulations. The Romec brand is our reputation – and we must do all we can to make sure it is accurate and truly representative. Learningthelingo First impressions count Language is a vital tool in our toolbox. The way we write and talk should send a clear message – that we are straightforward, honest, easy and accessible, helpful and happy to share what we know. It is important that our language reflects these things without just telling people. Considerate travellers should never just shout, however clearly. It helps to take time to listen, figure out the best way to get our message across, and use what is most appropriate. Our verbal identity is the part of the brand that uses words – mostly written – including headlines, statements, copy, text etc. Our verbal identity can be summed up as: straightforward, professional and personal. So, what does this mean in practical terms: Straightforward means simply writing in a natural, easy style, without the use of technical or management jargon or overly formal words and phrases. Professional means appropriate and businesslike, serious but down-to- earth. Personal means taking responsibility, and allowing your personality to shine. It is important that we make sure we write clearly and directly at all times, avoiding jargon or unnecessary punctuation. JustONEmorething Rememberthat,forthepurposesof goodgrammar,acompanyisasingular entity.Sowhenyouarewritingabout Romec,statethatRomecisafacilities managementcompany,orthatRomec offersawiderangeofservices.Ifyou areinanydoubt,simplythinkhowthe sentencewouldsoundifyoureplaced theword‘Romec’withyourownname. Afterall,youwouldn’tsay “JohnSmith areanexpertinfacilitiesmanagement.” Wherever we go, we need to make a good impression. We cannot expect other people to see us in the right light, if we do not present ourselves with confidence, clarity and consistency. Consistency is important for us – we promise and deliver precision services, we are reliable and take care over the smallest detail. So, when it comes to the way we communicate we must make consistency our guide. COmmITmENT CuTTINGEdGE uSEful lEadING advaNTaGEOuS PrOfESSIONal realenvironmentalcontribut ion World class service a ssuredsafetyandsecurity Technologyenabled performance Gr eatpeople Positive lasting impressions Our Aim An essential ingredient in our customers’ success Expression Inspiring working environments Be recognisable Grouppalette Supportpalette Our new logo and visual identity helps our customers and potential customers (as well as employees, partners and other people we will meet along the way) understand us. It acts as a simple signal of who and what we are, and what we stand for. It is important to make sure we use it in the right way as any degree of inconsistency or confusion will make communication difficult and could create the wrong impression. Logos, templates and brand information are available on the data library by searching under‘Romec brand’. For further information on the brand guidelines please contact the marketing department 40% 40% 40% 40% 40% 40% 40% 40% 60% 60% 60% 60% 60% 60% 60% 60% 80% 80% 80% 80% 80% 80% 80% 80% RomecRed Manufacturing SpecialProjects NationalServiceCentre BuildingServices CleaningandOfficeManagement FireandSecurity Corporate Pantone 5115 Pantone 2593 Pantone 7413 Process Blue Pantone 320 Pantone 349 Pantone 184 Pantone 187 Pantone 5145 Pantone 7440 Pantone 308 Pantone 324 Pantone 376 Pantone 190 Pantone 5225 Pantone 2563 Pantone 7414 Pantone 2915 Pantone 325 Pantone 576 Pantone 1645 Pantone 5245 Pantone 159 Pantone 302 Pantone 3145 Pantone 361 Pantone 2955 Pantone 485 Pantone 5135 Pantone 2612 Pantone 144 Pantone 3015 Pantone 3125 Pantone 355 Pantone 254 Pantone 124 Our brand guidelines are clear about how to use the visual identity in almost every situation – but here are a few simple dos and don’ts to help you on your way. donotstretchordistort donotmixcolourways donotscaleorre-sizeelements Poorcontrastagainsta complicatedimage The end result We see the ultimate end product for Romec to be‘inspiring working environments’. By this we mean achieving a good working relationship with our customers and partners, providing a great environment for people to work in, ensuring a low impact on the natural environment and making Romec a good place to work for our own employees. Great people Empowered people with a high work ethic Technology enabled performance Embrace technology for the benefit of our customers assured safety and security Consistent attention to the safety of those around us World class service With a pro-active can-do attitude we are easy to do business with real environmental contribution Minimise our impact on the environment as well as our customers Thekeyguidingprinciples Our guiding principles are the things we hold above all else, without which our company would simply not be the same. TheRomeclogo Exclusionzone So that the Romec logo is always clearly recognised and visible, please use the exclusion zone as demonstrated opposite. thisissalescollateral
  • 34. 34 of 75© Chemistry Creative Partners 2016 t:01274 296 126thisisdigital
  • 35. 35 of 75© Chemistry Creative Partners 2016 t:01274 296 126 client: Romec project: Exhibitions displays and furniture client: Romec project: Exhibitions displays and furniture thisisexhibition
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