1. IN THIS ISSUE
INSIGHT
QUARTERLY INSIGHT INTO ALL THINGS ROYD
ISSUE 2
2021
Q2
2021
NEW PRODUCTS
Product Innovations
What to look out for
Q1 IN REVIEW
New ROYD updates
POINT OF SALES
Do you know ROYD?
BATTLE OF DRIVES
Pozi VS Torx

2. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 03
02
CUSTOMER
SERVICE
A key part of our
company focus is on
providing excellent
customer service.
Whether this is supporting
customers and merchants
on selecting the best
product or checking stock
and delivery details.
We understand our
customers need support
fast. To this end Deanna
is joining the team as
a dedicated customer
service assistant, to
ensure all customer calls
and queries are handled
in detail and fast.
DEANNA
Stephanie is the latest
addition to the marketing
team having started in
January this year. Joining
as a Senior Graphic
Designer, Stephanie will
be utilising her wealth
of knowledge and skills
to support our marketing
efforts and constantly
deliver high-quality print
work. Look out for more
on Stephanie and the
many excellent pieces
of marketing material she
will be supporting with.
STEPH
MARKETING SALES
NEW
STARTERS
IT
While the past three months seemed to
have gone by in a flash, it has certainly
been a very exciting time for ROYD
Tool Group. From an abundance of
interesting product launches to further
developments to our ever-growing team,
we are delighted to give you an insight
into our previous quarter and update you
on our latest news. Let’s take a look!
LATEST
UPDATES!
In our previous newsletter, we highlighted a handful of new products
that were being introduced to the TRACER and Optimaxx range. These
consist of completely new products and developments to existing ones,
and we are thrilled to announce these products are now available!
The new products consist of three TRACER markers and an 8m Tape
Measure to complement the popular 5m TRACER Tape Measure. Plus,
an 800pc Maxxpack consisting of five of our most popular 5.0mm wood
screw sizes. Along with a range of non-combustible all metal fixings and
Stainless Steel Composite Decking Screws.
Head over to pages 4-7 for more information.
P R O F E S S I O N A L C O N S T R U C T I O N M A R K E R S
®
&
ROYD Tool Group continues to expand its team as we saw new members joining
the company at the start of the year. In the past year we have introduced eight new
starters to the team, with an additional four joining this year alone. This is a fantastic
development for us, and it ensures we can increase capacity, skill, and ability within
the team going forward.
Well-known and
respected in the industry
Clive joins the team as
National Account Support
with over a quarter of
a century’s experience
within the industry. With
a rapidly growing number
of distributors nationwide,
the need to give them
personal support and
training does not diminish.
To this end, Clive will
be joining the team to
help give our national
accounts the branch
training and support that
ROYD Tool Group is so
well known for.
CLIVE
As the company grows
and the need for
improved technological
advancements continues
to grow, we have
identified the need to
have someone very
skilled in IT Management
and security within the
team. Filling the role as
an IT Manager, Vivek has
an extensive background
in IT security and
developments and will
be helping us improve
and protect our systems
as we continue to grow
and develop.
VIVEK
We’ve recently refreshed our price lists for all three brands with updated imagery and exciting new products
in line with our latest product releases.
We would also like to take this opportunity to give you a polite reminder about our price increase in May.
New price lists will be distributed again nearer the time with updated prices.
PRICE UPDATES
WHAT’S BEEN HAPPENING

3. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 05
04
Finally, the TRACER Paint Marker is the next addition to
the range. These are a 1-3mm bullet point marker that
includes a tough metal barrel with a unique valve action
ink mechanism. Available in yellow and white, these
are designed for high visibility marking on all surfaces,
including glass and porcelain as well as general
purpose construction marking.
All TRACER markers are individually blister packed for
maximum point of sale and effectiveness. They are
very well presented in shelf ready displays of ten blister
packs per unit. Further to this, the Black Fine Point
Marker is also available in a display of 48 individual
pens, which is an excellent option for your
counter sales.
Due to popular demand, we’re pleased to introduce
the TRACER 8m Tape. This includes the same attractive
and robust rubberised design as the 5m variant and the
popular auto-lock function. The auto-lock function is a
very user-friendly mechanism that enables the blade to
extend out until you press the release button. The Tape
Measure is perfect for use alongside the wider TRACER
construction marking range.
The Heavy-Duty Permanent Marker is an aluminium
bodied 1-3mm bullet point marker designed for general
construction marking. With a tough metal barrel and
durable polyester tip, the Heavy Duty Marker is a
reliable tool for construction environments. The marker
is available in black only and is suitable on most
materials, including metal, plastic, wood, and ceramics.
NEW FROM TRACER
This year sees a whole host of new product developments across all three brands, with many available this month.
We’ve been working hard to bring you some great new products and we are excited to announce the release of six
new products this month! To this end, we wanted to give you a closer insight and update you on our latest products.
Designed specifically for the construction industry, TRACER have
developed award-winning products to offer the perfect mark for all trade
professionals. Now under the same ethos, TRACER have introduced
new ranges of markers to ultimately provide tradespeople with the best
marking solutions for every job.
The latest TRACER products consist of three new markers including the
Heavy Duty Permanent Marker, a range of different colour Fine Point
Permanent Markers, and Acrylic Tip Paint Markers.
TRACER Heavy-Duty
Marker
TRACER Fine Point
Permanent Marker
TRACER Paint Marker
TRACER Tape Measure
Latest in the TRACER Range
The TRACER Fine Point Permanent Markers is another
addition to the range. Similar to the Heavy Duty Marker,
these 1-2mm bullet point markers are durable and
xylene and toluene free. (Xylene and toluene are highly
flammable and mildly toxic chemicals commonly used
in marker pens, glued, and paint thinner.) Our Xylene
and toluene free markers mean they are safe for both
indoor and outdoor use for long periods of time. Plus,
it’s quick drying ink makes it suitable for a wide range
of construction scenarios. Available in black, blue, and
red these markers are suitable on metal, plastic, wood,
and ceramics.
NEW FROM TRACER

4. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 07
06
Optimaxx have branched out into the masonry screw
market with their latest WallBite® screws. Optimaxx
WallBite® is an all-steel, self-drilling one-piece
threaded fastener which is fully compliant to
fire safety wiring regulation BS 7671:2008.
These non-combustible screws are
designed for light to medium duty
applications including installing fire-rated
clips and other electrical installations.
Optimaxx WallBite® is suitable for a wide range of
materials including concrete, brick, stone, plasterboard
and wood. No pre-drilling is required in wood and
plasterboard applications and up to 5.5mm pre-drilled
holes may be required for some masonry materials.
Available in sizes 6.5mm x 32mm and 6.5mm x 38mm,
Optimaxx WallBite® screws offer white and chrome
head finishes.
This fast and effective fixing method offers
a better fixing than traditional screw and
plug methods in many applications as well
as providing the important all-metal fixing
solution. Plumbers, Electricians and general
builders will prove significant time savings
when fixing conduit, socket boxes, light fittings
and numerous other everyday applications.
The screws are coated with the renowned
Maxxtect exterior coating making them
suitable for both interior and exterior
application and also benefit from a Torx
drive ensuring there is no ‘cam out’ in more
demanding concrete and brick applications.
The Optimaxx WallBite® range is available in tub
quantities of 75 and 100, depending on screw size,
and is countertop ready in our robust display unit of
48, containing 12 of each
size/finish. This is the
perfect way to utilise
your point-of-sale areas,
so be sure to keep your
countertop fresh with the
latest Optimaxx masonry
screw range.
The Optimaxx Stainless Steel Decking Screws are the
latest addition to their decking screw range. Designed
to work specifically for composite decking, these
screws feature a range of excellent application benefits.
Including serrations on the lower thread to enable quick
and safe fastening. Along with a non-threaded shank
to allow two materials to be pulled tightly together
while the upper thread locks the deck board securely.
Plus, the cylindrical head is designed for fixing into the
groove of the deck board, ensuring a secure fit.
Quality Decking installations demand not only that
weather-resistant materials are used but also the
right fixing. The new Optimaxx Stainless decking
compliments not only composite but hardwood and
treated timber decking ensuring the completed deck
stands the test of our changing seasons and time.
Made from A2-304 stainless steel, these screws
are rust resistant, therefore making them a suitable
choice for outdoor use. With an arrow shaped point,
these screws provide a fast start without predrilling
whilst minimising the risk of splintering. The Optimaxx
Stainless Steel Decking Screws are available in
200-piece tubs and have the option of floor standing
cardboard POS displays. The
displays are able to hold both
the Optimaxx Decking Screw
tubs and the new Stainless Steel
Decking screw tubs, with point-
of-sale artwork printed to suit.
The Optimaxx Maxxpack is an 800pc set consisting
of five of our most popular 5.0mm wood screws sizes
ranging from 5.0mm x 50mm to 5.0mm x 100mm.
The Maxxpack is complete with five
of the new Maxx Impact Pozi bits and
bit holder and is a great way to start
or replenish a kit of essential fixings.
By containing carefully selected
assortments of the most commonly
used sizes, the Maxxpack
guarantees the right screw
are always on hand.
These launches are being supported by an extensive social media campaign and widespread trade press
coverage to end users and we’re confident the demand will rise strongly through the rest of year – make sure
you’re stocked up! Contact your rep to place your order.
Optimaxx Stainless
Steel Decking Screws
Optimaxx Maxxpack
Optimaxx WallBite®
NEW FROM OPTIMAXX

5. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 09
08
HOW WELL DO YOU KNOW ROYDS PRODUCTS?
Its time to put your ROYD knowledge to the test and try to unscramble our new
products. Can you do it?
1. AITNP AKMERR
2. RNOSOTI TSBI
3. AXCMAPKX
4. ALTWIBEL
5. IETNLSSSA TLESE NDGIKCE RCWSE
6. AYHEV TDYU RKMERA
7. RAERCT EAPT EEUSRAM
8. EINF PNTOI EPNMENRTA
1.
PAINT
MARKER
2.
TORSION
BITS
3.
MAXXPACK
4.
WALLBITE
5.
STAINLESS
STEEL
DECKING
SCREW
6.
HEAVY
DUTY
MARKER
7.
TRACER
TAPE
MEASURE
8.
FINE
POINT
PERMANENT
MARKER
Point of sale (POS) is more than just an area to
process transactions. It’s an advantage to help
you improve profit. This is because POS displays
are well suited to showcase products,
promotions and deals. One of the most
effective POS displays are trade counter
displays as they save a lot of space,
which is ideal for merchants with a
lack a space. By placing products on
your trade counter, you’re encouraging
customers to make impulse buys. Not
only does this increase the sales of
a particular product, it can increase
overall spend too.
However, social distancing measures
have massively changed the in-store
experience for customers and they
are likely to spend less time browsing
at products they had no intention of
buying. Therefore, the perfect time
to entice customers is when they’re
committed to making a purchase.
While it might sound easy to throw a few
impulse items at the checkout, creating
a great POS display actually takes a
lot of forethought, planning, and an
eye for detail. With that said, we have
developed a range of ROYD counter
displays available to ensure our products
remain available to your customers. Including the
TRACER compact counter display unit containing the
Deep Hole Pencil, Double Tipped Marker Pen and
120mm Lead Set, along with our new SMART Blade Set
Are you looking for an effective way
to boost your sales? Your point of sale
area could be the perfect solution.
The Countertop
Essentials
display containing 30 of our excellent 8-Piece Blade
Sets. This blade set contains 8 of the most popular
cutting blades with a quick release shank to suit almost
every multi-tool. Plus, we have a range of product
promotion stickers, window stickers, A3 posters
and outdoor vinyl banners to further increase brand
awareness and increase your sales.
We have invested heavily in developing
our brands to become well recognised,
with products that are self-explanatory
and have wide appeal. Using a
combination of industry leading counter
display units and a popular range of
products, our display units are the
perfect way to utilise your countertop
and point of sale areas.
It’s important to keep counters fresh
with new products to achieve successful
countertop sales. So, be sure to freshen
up your trade counter with ROYD Tool
Group brands.
Contact us today to learn more
about these countertop essentials.
E: sales@roydtoolgroup.com
T: 01245 216540
THE POWER OF POINT OF SALE

6. sales@roydtoolgroup.com | T: 01245 216540 | F: 01245 358114 | www.roydtoolgroup.com 11
10
SCAN HERE
Fasteners are available in a range of shapes and sizes,
and one of the most common variations in screws is
the drive type. Knowing which drive type to choose can
be confusing, particularly when you grab a bit to find
you’ve picked the wrong one (we’ve all been there).
So, when it comes to choosing a drive type, is there
one that outweighs the other?
Two of the most commonly used screw head types
are Pozi and Torx. Both types offer similar cam-out
resistance benefits that make them more superior
compared to other commonly used head types. But
how do Pozi and Torx screws compare? To find out we
put our Optimaxx Pozi and Torx range to the test.
The Pozi drive was invented to further improve on the
torque and cam-out of the Phillips head by adding a
second cross to the head of the screw. Its eight-points
of contact greatly improved the ability to be used in
self-tapping applications which significantly increased
torque to drive the screw into the material.
Whilst Torx drive is far behind Pozi drive in terms of
popularity in the UK, it’s increasingly widely used in
Europe with the UK following on. Torx drive is popular
due to the profile offering much greater cam-out
resistance compared to Pozi head screws.
Its six-point star shaped point
of contact covers a larger surface
area compared to the Pozi drive.
Effectively, when you are turning
a Torx screw you are getting
a much higher surface area of
load transfer in six points around
the screw head. This allows for
a higher torque to be exerted on
the screws in comparison to other
commonly used head types. As
a result, this drives screws faster
and further into the material.
Written by Norman Shimwell
Account Manager
What is the difference
between Pozi and Torx drive?
In this challenge we attempted to drive Optimaxx wood
screws from the Pozi and Torx range into Iroko, one of
the hardest woods you will ever work with, to compare
the cam-out resistance between the two drive types.
In this experiment we purposefully drove the screws
into the material at an awkward angle to force the
screw to cam-out. Whilst we understand you should
always drive screws in straight, this was for experiment
purposes only to demonstrate the effectiveness of the
different drive types.
And the results… the Pozi screw forcefully cammed-out
much earlier than the Torx screw, resulting into the Torx
providing a much better grip and powering on through.
This test highlights the comparison of grip on both drive
types and how effective the Torx drive is in its ability to
reduce cam-out compared to the Pozi drive type.
Optimaxx Pozi
vs Optimaxx Torx
The Battle of the Drive
Type: Pozi vs Torx
DRIVES
SCREWS
FASTER
AND
FURTHER
INTO THE
MATERIAL.
“
POZI AND TORX DRIVES ARE
BOTH FANTASTIC OPTIONS
FOR TRADESPEOPLE
”
Interested in stocking Optimaxx? Simply speak to your account manager or head over to
roydtoolgroup.com to submit a form and our friendly and professional team will be in contact.
You can check out this video
on our Facebook page here:
http://bit.ly/3qbqZJ3
Pozi and Torx drive screws are both
fantastic options for tradespeople
for a wide range of applications and
the choice between the two simply comes down to
preference. Having previously offered Optimaxx wood
screws in just Pozi drive types, we are pleased to offer
the Optimaxx Torx range to better serve our wider
customer base.
We have 12 sizes of Optimaxx Torx drive screws in
boxes of 200, ranging from 4.0 x 30mm to 5.0 x 100mm
/ 6.0 x 60mm in stock and available now.
WHAT WILL YOU CHOOSE?
BATTLE OF THE DRIVES

7. Call: 01245 216 540
Email: sales@roydtoolgroup.com
Web: www.roydtoolgroup.com
Saxon House
23 Springfield Lyons Approach
Springfield
Chelmsford
CM2 5LB
Q2
2021
APRIL 2021