Beer Near Me: Winning The Digital Marketing Battle In Craft Beer (SEA Brew 2022 Presentation)
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Do you want more people to buy your beer and visit your bars? Do you want more brewers to know about your hops, malts or machinery? In this workshop, digital marketing expert Oliver Woods will share strategies, tips and tricks for building your brand and selling your beer, food and other products online during this actionable workshop. From how-to guides to improving SEO/Google rankings for brewery sites to a cheat sheet for running successful social media campaigns, this session will also include a live 'self-audit' workshop. In real-time, participants will find areas for improvement and identify both quick wins and longer-term suggestions to improve their website, social media and search presence.
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Beer Near Me: Winning The Digital Marketing Battle In Craft Beer (SEA Brew 2022 Presentation)
- 1. 1 Beer Near Me Winning The Digital Battle For Customers OLIVER WOODS BEER ASIA
- 2. WE EXIST TO CELEBRATE AND CHAMPION ASIA’S CRAFT BEER CULTURE
- 3. To be the focal point of online community for Asia’s drinkers COMMUNITY To produce, publish & distribute content promoting Asia’s beverage scene To be the leading digital consulting firm for beverage brands in APAC CONTENT CONSULTING WHY WE EXIST
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- 10. 10 SAME SAME BUT DIFFERENT WHAT DEFINES WINNING DIGITAL CAMPAIGNS
- 11. 11 THE ANATOMY OF A GREAT (DIGITAL) CAMPAIGN CREATIVE CUSTOMER- FOCUSED CROSS- CHANNEL COMMERCIAL- DRIVEN
- 12. 12 MAKE AS MANY PEOPLE AS POSSIBLE REMEMBER YOUR CAMPAIGN
- 13. 13
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- 17. 17
- 18. 18 CREATIVE INSPIRATION DECK OF BRILLIANCE (AMAZING RESOURCE!) https://deckofbrilliance.com https://deckofbrilliance.com/
- 19. 19 CREATIVE INSPIRATION JULIAN COLE’S BRAND ACTIONS LIBRARY
- 20. 20 THE MAJORITY OF YOUR CUSTOMERS ARE LIGHT BUYERS A MAJORITY OF COKE & SAN MIG BUYERS BUY THE PRODUCT THREE TIMES OR LESS A YEAR.
- 21. 21 REACH MORE TO WIN MORE INVEST IN REACHING ALL POTENTIAL DRINKERS/BUYERS TO MAKE MORE MONEY AND BUILD YOUR CAMPAIGn’S SUCCESS
- 22. FACEBOOK’S NEWSFEED IS DYING AS A MARKETING CHANNEL
- 23. STORIES & REELS NOW RULE
- 24. 24 ONE IN FIVE IN APAC LISTEN TO PODCASTS YAKIMA CHIEF PODCAST
- 25. 25 PAID SEARCH CAPTURES INTEN - AND CAN BE CLEVER!
- 26. NEWS & MEDIA/DISPLAY DISPLAY BE COST- EFFECTIVE AND POWERFUL IF WELl-USED USEFUL FOR PREMIUMISATION CAMPAIGNS CAN REACH WIDER AUDIENCE OF NEWSREADERS BEYOND FACEBOOK
- 28. COMMERCIAL PEOPLE MUST KNOW IT IS YOU: LOGO, FONTS, PRODUCTS, COLOURS, LANGUAGE STYLE. ONE AD, ONE MESSAGE ONE SIMPLE CALL-To-ACTION: ‘BUY OUR BEER’, ‘VISIT OUR TAPROOM AT…’, ‘CHOOSE OUR BREWERY’, ‘NOW AT 7/11!’
- 29. 29 CREATIVE: PEOPLE MUST REMEMBER YOUR CAMPAIGN CUSTOMERS: YOU MUST REACH AS MANY PEOPLE AS POSSIBLE CROSS-CHANNEL: YOUR CAMPAIGN MUST USE MORE EFFECTIVE MARKETING CHANNELS COMMERCIAL: YOU CAMPAIGN MUST CLEARLY REMIND PEOPLE wHO YOU ARE THE CAMPAIGN COMMANDMENTS
- 30. 30 LOST & FOUND HOW TO GET DISCOVERED TODAY & TOMORROW
- 31. 31 EASY TO FIND, SEARCH, BUY & SHARE GREAT WEBSITE & ECOM EXPERIENCE
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- 34. 34 VERIFY YOUR GOOGLE MY BUSINESS (GMB) RANKING USE GMB POSTS FEATURE (SUPER UNDERUTILISED!) ENCOURAGE YOUR CUSTOMERS TO GIVE GREAT REVIEWS USE GOOGLE TO RUN SMART CAMPAIGNS & PERFORMANCE MAX GOOGLE MAPS/MY BUSINESS: CHECKLIST
- 35. 35 MUST-DO: VERIFY BUSINESS ON Apple Maps ConnecT BING PLACES FOR BUSINESS (SURPRISINGLY POPULAR) OFTEN-FORGOTTEN LOCAL SITES
- 36. 36
- 37. 37 ENSURE YOUR OFFICE, TAPROOMS & BARS ARE PROPERLY SET- UP IN GRABMAPS GRAB IS A SEARCH ENGINE - so MAKE SURE YOU INCLUDE ‘CRAFT BEER’ IN THE VENUE NAME AND PRODUCT CATEGORIES Setup your venue on grabfood/grabmart RUN ADVERTISING THROUGH GRABADS: BITE THE BULLET & TALK TO GRAB, THEY’RE USUALLY NICE! GRAB: TIPS & TRICKS
- 39. Use common website builders like Wordpress, Wix or Squarespace. Don’t BYO unless you know how. MAINSTREAM Using the most up-to- date versions of website builders & CMSes helps with security, search & performance. Cousin Mike or Uncle Philip might be clever with computers, but make sure they’re legit KEEP UPDATED USE PROS PLATFORM BASICS
- 40. THINK MOBILE- FIRST DOES IT LOAD QUICKLY? IS IT EASY TO NAVIGATE ON A PHONE SCREEN? DOES EVERYTHING WORK PROPERLY?
- 41. CONTENT RESEARCH FIND KEYWORDS GOOGLE SEARCH CONSOLE AHREFS WEBMASTER TOOLS IS SUPER USEFUL BING WEBMASTER TOOLS (YAHOO, BING, DUCK DUCK GO) Naver Webmaster Tools (네이버 서치어드바이 저)
- 42. 42 TAP INTO LOCAL SEARCH TRENDS 6000+ SEARCHES MONTHLY IN 🇸🇬 FOR DOG-FRIENDLY VENUES CREATE A BLOG/NEWS SECTION TO HIGHLIGHT DOG- FRIENDLY OPTIONS
- 43. UPDATE YOUR ANALYTICS MAKE SURE YOU HAVE GOOGLE ANALYTICS (UA AND FOUR) SET- UP IMPORTANT AS UA WILL CUT OFF JULY NEXT YEAR
- 44. 44 STEAL THIS AUDIT FREE DOWNLOAD: GET YOUR DIGITAL INTO GEAR!