2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
Vpon releases 2016 Asia-pacific mobile advertising market report to cover the market trend of mobile ad programmatic buying and the study partnered strategically with the world leading market research company - GfK to analyze the buying behavior of Chinese cross-border travelers.
2016 Asia-Pacific Mobile Advertising Market Reportvponmkt
Vpon releases 2016 Asia-pacific mobile advertising market report to cover the market trend of mobile ad programmatic buying and the study partnered strategically with the world leading market research company - GfK to analyze the buying behavior of Chinese cross-border travelers.
Korean mobile app market and marketing - Korean SNS, Gaming Platform, App com...appsasia
Overall, this report talks about Korean mobile app market and Korean marketing channels. Specifically, this report includes:
Features of Korean mobile market
Korean Game market analysis
Popular game genre
Korean SNS (KakaoStory, Band)
Gaming Platforms (Kakao, AfreecaTV, Band, Line)
App Community Sites (HungryApp, Inven, HandyGame)
Promotion methods (offline events, Metro AD, Pre-registration)
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
China Mobile Internet 2015 Year in ReviewTalkingData
See what happened in China Mobile internet market in 2015!
About TalkingData:
TalkingData is China’s largest independent Big Data service platform focusing on the mobile Internet. After nearly 5 years of rapid development,TalkingData has progressively built the best-in-class Big Data products and services varying from highly-scalable data mining, deep data analytics, DMP (Data Management Platform), market intelligence, enterprise-level consulting service.
TalkingData are now serving for more than 80,000 mobile developers with reaching over 2 billion independent mobile devices in China. Many well-known internet and traditional companies are running their businesses based on our services, including Tencent,Baidu,Netease,360, China UnionPay,CMB,CIB,CITIC,Ping An, etc.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
AppFlood Global Mobile Android Advertising Insights Q2 2014PapayaMobile
AppFlood published its AppFlood Global Mobile Android Advertising Insights for Q2 2014, which dives into industry insights into mobile ad spend, eCPMs, and the state of the global mobile industry. AppFlood's report announces the second quarter's mobile ad metrics, and reveals that China's ticket to the western markets are easy-to-localize apps in the productivity and personalization app store categories. As growing mobile marketing budgets fuel China's global expansion efforts into emerging markets, China is fueling the maturation of these developing mobile markets including Asia, the Middle East, Latin America, and Africa.
Korean mobile app market and marketing - Korean SNS, Gaming Platform, App com...appsasia
Overall, this report talks about Korean mobile app market and Korean marketing channels. Specifically, this report includes:
Features of Korean mobile market
Korean Game market analysis
Popular game genre
Korean SNS (KakaoStory, Band)
Gaming Platforms (Kakao, AfreecaTV, Band, Line)
App Community Sites (HungryApp, Inven, HandyGame)
Promotion methods (offline events, Metro AD, Pre-registration)
Taking a look into the growing app economy throughout the Middle East & North Africa region, we examine who the typical consumer is, what they are looking for and how they find it.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Moving brand tracking successfully to the mobile worldOn Device Research
Tracking studies can be monsters to tame - here's how Millward Brown has moved them successfully from face-to-face to mobile.
This presentation was co-presented at the MRMW conference in Singapore in March 2014 by Yee Mei Chan of Millward Brown and Alistair Hill of On Device Research.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
Unlocking the revenue opportunity from cross-border travelers - presented by ...vponmkt
With the growing number of cross-border (mainly Mainland Chinese) tourists and stickiness to smartphones over the years, mobile advertising through big data analytics is surely a valuable input to get travelers’ attention and drive business growth.
If any further questions, feel free to contact us at sales.global@vpon.com.
MOBILE ADVERTISING & USER ACQUISITION IN CHINATalkingData
This report provides an overview of the China's advertising industry in 2015. As the amount of traffic has increased dramatically, which sectors that are driving growth. How much does it cost to acquire an iOS or Android user, and what are the best channels to make sure your ads get the attention they deserve?
China Mobile Internet 2015 Year in ReviewTalkingData
See what happened in China Mobile internet market in 2015!
About TalkingData:
TalkingData is China’s largest independent Big Data service platform focusing on the mobile Internet. After nearly 5 years of rapid development,TalkingData has progressively built the best-in-class Big Data products and services varying from highly-scalable data mining, deep data analytics, DMP (Data Management Platform), market intelligence, enterprise-level consulting service.
TalkingData are now serving for more than 80,000 mobile developers with reaching over 2 billion independent mobile devices in China. Many well-known internet and traditional companies are running their businesses based on our services, including Tencent,Baidu,Netease,360, China UnionPay,CMB,CIB,CITIC,Ping An, etc.
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
AppFlood Global Mobile Android Advertising Insights Q2 2014PapayaMobile
AppFlood published its AppFlood Global Mobile Android Advertising Insights for Q2 2014, which dives into industry insights into mobile ad spend, eCPMs, and the state of the global mobile industry. AppFlood's report announces the second quarter's mobile ad metrics, and reveals that China's ticket to the western markets are easy-to-localize apps in the productivity and personalization app store categories. As growing mobile marketing budgets fuel China's global expansion efforts into emerging markets, China is fueling the maturation of these developing mobile markets including Asia, the Middle East, Latin America, and Africa.
This is the record of the Umbrella Movement happened in HK in Sept 2014. Just want to share as an important record to those who think justice is important.
Hong Kong, the 3rd largest world’s financial center, has exploded into protest. The current prodemocracy protests in Hong Kong came in response to an August decision by the Beijing government to limit voters’ choices in future elections for the autonomous territory’s chief executive. Hong Kong students have been using umbrellas to protect themselves from police tear gas. The umbrellas became a symbol of the movement and gave it its nickname, the Umbrella Revolution.
Why the umbrellas?
Who are the main players?
And what do Hong Kong’s pro-democracy protesters want?
Let’s find out what’s behind the Hong Kong’s Umbrella Revolution.
Mobile App Marketing Trends & Strategies for Asia - ARPU, App Store Rank Data...appsasia
In our research you will find this data per country:
Average ARPU, Market Share and Size, Top Genre's in the Top 25 (iOS & Android), Expected daily downloads and revenue for Top 1, Top 5, Top 10, Top 25 and Top 50 for Google, iOS and iPad.
Countries covered in this research are: Korea, Japan, China, Taiwan, Hong Kong, Singapore, US, UK, Germany & France.
Hopefully this research will help you in your global mobile marketing strategy.
Adobe Digital Index’s 2014 U.S. Mobile Benchmark Report shows that the nature and use of mobile devices is changing in some unexpected ways. The main trend: ADI sees strong user movement toward larger screen devices—that is, greater than four inches in size. At the same time, Web browsing by smaller screen phones (four inches or less) is down year-over-year. And, tablet growth is flattening, as well, in the wake of these larger phones coming to the market. Will the future of mobile browsing be ruled by “phablet” devices?
Presentation slides for the session "Form Factors, Screen Sizes, and Browsers - Global Mobile Devices Overview". Presented by Krishna Guda of ScientiaMobile at ModevCon - December 11-12, 2014 in Arlington, VA
Q3 2015 Mobile Commerce Trends - Branding BrandBranding Brand
Although iOS 9 was released late last quarter, iOS 7 and older operating system versions' share of total smartphone visits decreased 38% and revenue decreased 30%, according to new data from the Q3 2015 Mobile Commerce Trends report.
Check out the Q3 2015 monthly shopping trends:
- July 2015: http://bblnk.com/July2015Trends
- August 2015: http://bblnk.com/August2015Trends
- September 2015: http://bblnk.com/September2015Trends
This issue is about the new seamless platform, native ads, targeting and the programmatic environment.
Bu sayımız yeni seamless platformu, native reklamlar, hedeflemeler ve programmatic ekosistem hakkındadır.
2016 Mid Year State of the Mobile IndustryJudd Wheeler
The 2016 Mid-Year State of the Mobile Industry Report dives into stats and reports from January to June 2016. It takes a look at mobile devices, mobile user behaviors, mobile apps, mobile video, mobile advertising, ad blocking, SMS, social media, OTT messaging, email, mobile search, mobile couponing, mobile commerce and payments, mobile's influence in retail, the Internet of Things and wearables.
Prediction of Apple's Q3 iPhone sales and trends guiding Q4, see how Apple is...John Feland
See the latest analysis from Argus Insights on Apple iPhone sales performance. Leverage consumer insights from around the world, this presentation shows how Apple is faring against Xiaomi in China, Samsung in the US and against themselves globally.
We saw robust demand in the US, Europe and China for Apple iPhones, with sell-through in Q3 on par or above that of Q1, the holiday season. Apple continues to do well against Samsung in China but we are seeing some softness in the US market where Samsung demand went up while Apple's dropped, but lower than expected. Consumer interest in the iPhone 5S has slowed in both the US and China. It is most disturbing in China where we see interest in the iPhone 4S exceed that of the 5S and 5C. Interest fell in the 5C at a lower rate in the US. So while Argus believes Apple will outperform Q3 2013, seeing the rapid drop in interest for the flagship iPhone 5S so far ahead of their next product launch signals a rough Q4 for iPhone sales.
Beyond the iPhone: Delivering Mobile Content & ServicesDave Olsen
This presentation was given on November 12, 2009 at Stamats SIMTech in Boston, MA. Hopefully from the talk users understand why their higher ed institution may want to explore and deploy a mobile solution, some tips for developing their mobile strategy based on our experience, and then an overview, with links to solutions, from WVU's mobile ecosystem.
I'm really hoping all the notes associated with each slide are also available for you guys :)
Mobile is a rapidly growing sector and forecast to be a key driver for the UK economy - the app development market alone is forecast to be worth £31bn by 2025.
This QuickView highlights some of the lesser known and potentially more interesting stats about the state of the industry, details the top in-demand development skills and lists 300 of the hottest companies involved in the development, design and delivery of mobile solutions in the UK.
In this QuickView:
- 10 Mobile Stats Global Perspective European Market
- UK Developer Market Top Skills
- Future Predictions
- 300 creative agencies you
- Should be working with in 2015
- Top Independent Development Companies
State of Mobile Benchmark Report - MWC 2015 EditionApteligent
With access to global mobile metrics across all platforms, devices, and verticals, we've compiled the most insightful trends in our annual State of Mobile Report. Data is more than numbers; it tells the story of how you'll build a better mobile app.
Similar to 2014 Q3 Hong Kong Mobile Market Trend and Statistics (20)
StarCompliance is a leading firm specializing in the recovery of stolen cryptocurrency. Our comprehensive services are designed to assist individuals and organizations in navigating the complex process of fraud reporting, investigation, and fund recovery. We combine cutting-edge technology with expert legal support to provide a robust solution for victims of crypto theft.
Our Services Include:
Reporting to Tracking Authorities:
We immediately notify all relevant centralized exchanges (CEX), decentralized exchanges (DEX), and wallet providers about the stolen cryptocurrency. This ensures that the stolen assets are flagged as scam transactions, making it impossible for the thief to use them.
Assistance with Filing Police Reports:
We guide you through the process of filing a valid police report. Our support team provides detailed instructions on which police department to contact and helps you complete the necessary paperwork within the critical 72-hour window.
Launching the Refund Process:
Our team of experienced lawyers can initiate lawsuits on your behalf and represent you in various jurisdictions around the world. They work diligently to recover your stolen funds and ensure that justice is served.
At StarCompliance, we understand the urgency and stress involved in dealing with cryptocurrency theft. Our dedicated team works quickly and efficiently to provide you with the support and expertise needed to recover your assets. Trust us to be your partner in navigating the complexities of the crypto world and safeguarding your investments.
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Chatty Kathy - UNC Bootcamp Final Project Presentation - Final Version - 5.23...John Andrews
SlideShare Description for "Chatty Kathy - UNC Bootcamp Final Project Presentation"
Title: Chatty Kathy: Enhancing Physical Activity Among Older Adults
Description:
Discover how Chatty Kathy, an innovative project developed at the UNC Bootcamp, aims to tackle the challenge of low physical activity among older adults. Our AI-driven solution uses peer interaction to boost and sustain exercise levels, significantly improving health outcomes. This presentation covers our problem statement, the rationale behind Chatty Kathy, synthetic data and persona creation, model performance metrics, a visual demonstration of the project, and potential future developments. Join us for an insightful Q&A session to explore the potential of this groundbreaking project.
Project Team: Jay Requarth, Jana Avery, John Andrews, Dr. Dick Davis II, Nee Buntoum, Nam Yeongjin & Mat Nicholas
Explore our comprehensive data analysis project presentation on predicting product ad campaign performance. Learn how data-driven insights can optimize your marketing strategies and enhance campaign effectiveness. Perfect for professionals and students looking to understand the power of data analysis in advertising. for more details visit: https://bostoninstituteofanalytics.org/data-science-and-artificial-intelligence/
Predicting Product Ad Campaign Performance: A Data Analysis Project Presentation
2014 Q3 Hong Kong Mobile Market Trend and Statistics
1.
2. AGENDA
HONG KONG MOBILE MARKET
- MOBILE DEVICES MARKET SHARE
- ANDROID/iOS SMARTPHONE, PHABLET AND TABLET SHARE
HONG KONG USER BEHAVIOR
- LOCATION AND NETWORK OPERATORS SHARE
- USER BEHAVIORAL PATTERNS
- THE MOST POPULAR APP CATEGORY
HONG KONG SPECIAL DAYS
- HKSAR ESTABLISHMENT DAY
- DRAGON BOAT FESTIVAL
- UMBRELLA MOVEMENT
MOBILE ADVERTISING REVOLUTION
- MEDIA BUY TO AUDIENCE BUY
- REVOLUTION OF MOBILE ADVERTISING INDUSTRY
3. ABOUT
Vpon Inc. founded in 2008, is the leading mobile advertising platform in Greater China.
Vpon focus on the area of mobile advertising for mobile devices. With proprietary
technology and operating advantages, big data processing and analysis capabilities as well
as insights into mobile brand marketing, Vpon has expanded customer base to over 1000
renowned brands including McDonald's, Coca-Cola, American Express and Citibank.
!
With presence in over 750 cities such as Beijing, Shanghai, Guangzhou, Hong Kong and
Taipei, Vpon has over 380 million unique users and has raised some US$ 10 million in a
recent round of venture capital funding. With subsidiaries in Shanghai, Tokyo, Taipei and
Hong Kong, The company is rapidly-growth mobile advertising platform in Asia. Vpon is one
of 2014 Top 6 company which have been selected by Forbes China, and the first choice of
international mobile data/marketing platform.
4. Vpon IN ASIA
PAN-ASIA
MAINLAND CHINA. HONG KONG. MACAU.
TAIWAN. SINGAPORE. MALAYSIA.
THAILAND. THE PHILIPPINES. INDONESIA.
JAPAN AND KOREA.
6 BILLION
ADVERTISEMENT REQUESTS PER MONTH
Taiwan!
No.1
Top 3
Source: UU, Q1 2014, Vpon Inc.
Beijing
Shanghai
Hong Kong
Tokyo
5. Vpon - TAIWAN
17 Millions
UNIQUE USERS PER MONTH
1.7 Billions
ADVERTISEMENT REQUEST PER MONTH
1,000
REPUTABLE ADVERTISERS
Source: UU, Q1 2014, Vpon Inc.
6. Vpon - HONG KONG
5 Millions
UNIQUE USERS PER MONTH
400 Millions
ADVERTISEMENT REQUEST PER
MONTH
Source: UU, Q2 2014, Vpon Inc.
7. Vpon PROFILE
MULTI PLATFORM
Support iPhone / iPad / Android / mobile
website
SDK 4.2.8
Provide high CPM & CPC advertisement
revenue
Comply with MRAID standard for
international mobile ad
MRAID, Mobile Rich Media Ad Interface
Definitions, Source: http://www.iab.net/mraid
9. HONG KONG MOBILE
DEVICES SHARE
iPhone
15.8%
iPad
4.5%
Android
79.7%
79.7%
ANDROID
• Android dominates the Hong Kong
market which maintains above 75%
for consecutive three quarters
%Share
100%
75%
50%
25%
0%
Android iOS
14% 20%
23%
77% 86% 80%
Q1 Q2 Q3
Source: UU, Q3 2014, Vpon Inc.
10. ANDROID DEVICES SHARE
62.3% PHABLET
•Phablets refers to display between 5” -
6.9” and a trend is observed from Q1 to Q3,
Phablet share increaseS from 43.4% to
62.3% than others.
Tablet
10.6%
Phablet
62.3%
Android Phone
27.2%
100%
75%
%Share 0%
50%
25%
Phablet Phone Tablet
11% 4% 11%
40% 27%
46%
56% 62% 43%
Q1 Q2 Q3
Source: UU, Q3 2014, Vpon Inc.
11. TOP 10 ANDROID MODELS
SAMSUMG
•remains the market leader and 8
of its phones hits top 10, its board
portfolio serves the fragmented
users’ behaviors
•While the jaw dropping new stars
Xiaomi Hongmi Note hits top 5
within three months. While the sales
performance of LG G3 is comparable
to that of Samsung S5
Samsung Galaxy Note 2
Samsung Galaxy Note 3
Samsung Galaxy S3
Samsung Galaxy S4
Xiaomi Hongmi Note
Sony Xperia Z1
Samsung Galaxy S2
Samsung Galaxy Tab 3
Samsung Galaxy S5
LG G3
5.5”
4.8”
5.7”
5.0”
5.0”
5.0”
Release in 2014 Apr
Release in 2014 Jun
5.5”
4.3”
5.1”
5.3”
Release in 2014 Jul
8.0”
Source: UU, Q3 2014, Vpon Inc.
12. TOP 10 ANDROID MODELS
PHABLET
•seems to be an irresistible tide
pushing toward every mobile users.
7 top 10 phones are within 5’’ -
6.9’’ screen size so as the only
recent Phablet player - Apple’s
iPhone 6+
•For flagships from different brands
released starting in 2014Q4,
Phablet will be the main stream
Samsung Galaxy Note 2
Samsung Galaxy Note 3
Samsung Galaxy S3
Samsung Galaxy S4
Xiaomi Hongmi Note
Sony Xperia Z1
Samsung Galaxy S2
Samsung Galaxy Tab 3
Samsung Galaxy S5
LG G3
5.5”
4.8”
5.7”
5.0”
5.0”
5.0”
Release in 2014 Apr
Release in 2014 Jun
5.5”
4.3”
5.1”
5.3”
Release in 2014 Jul
8.0”
Source: UU, Q3 2014, Vpon Inc.
13. ANDROID OS SHARE
Ice Cream Sandwich
4.4%
Gingerbread
2.1%
Kitkat
31.8%
Older OS Versions
0.4%
Jelly Bean
61.3%
61.3%
JELLY BEAN
•Version 4.x has been installed by
93% users within which Jelly Bean
dominates
•Andriod L, 5.0 is expected to
release in Nov14, and the
fragmentation of Android OS should
continue
Source: UU, Q3 2014, Vpon Inc.
14. iOS MODELS
iPHONE 5S/5
•More than half(53%) of the iOS
users are now using 5S and 5
• iPhone 6 and 6+ was released on
19Sep14 in Hong Kong, and the
initial sales breaks the record, a
quick growth of iPhone 6/6+ is
expected
iPhone 5S
iPhone 5
iPad
iPhone 4S
iPad mini
iPhone 6/6+
iPhone 5C
iPod Touch
iPhone 4
Release in 2014 Sep
Source: UU, Q3 2014, Vpon Inc.
15. iOS DEVICES SHARE
iPod
2%
iPhone6
2.2%
iPad
30.6%
iPhone
65.5%
31.3% iPad
•The percentage share of iPad is
going down across quarters, and it is
expected the new iPad in Q4 will
stimulate its growth
0
%Share of iPad 0
0
0
0
31%
43% 40%
Q1 Q2 Q3
Source: UU, Q3 2014, Vpon Inc.
16. iOS SHARE
iOS 5
2%
iOS 6
7.6%
Older OS Versions
1%
iOS 8
8.5%
iOS 7
81.4%
81.4% iOS7
•Since the release of latest OS in Sep
2013, most of the Apple users upgraded to
the OS7. Compare to Android, it forms a
more unified platform and delivers the
most updated functions to users.
•According to the WWDC14, Apple
announced the new iOS8, the marketing is
expect it fall this year. It shall further
replaces the minority iOS4, 5 and 6.
Source: UU, Q3 2014, Vpon Inc.
17. MOBILE BROWSER SHARE
Safari
27.4%
Chrome Mobile
Others
0%
23.3%
Android Browser
49.1%
49.1%
ANDROID
•About half of the website traffic comes
from the native Android Browser. While
Chrome is taking a bigger pie quarter by
quarter and it may reveal that more users
are switching from Safari to Chrome.
100%
75%
50%
25%
0%
24.1% 23.3%
4.7%
40.6% 27.4%
49.6%
49.1%
35.3%
45.6%
Q1 Q2 Q3
Source: UU, Q3 2014, Vpon Inc.
19. HONG KONG
18 DISTRICTS TRAFFIC
10% 51% N.T
Wan Chai
5%
Eastern
4%
Southern
2%
Central and West
5%
Outlying
2%
Sai Kung
6%
Kwai Tsing
8% Tuen Wan
8%
Wong Tai Sin
Tuen Mun
Sha Tin
9%
5%
Yuen Long
5%
Northern
Tai Po
5%
3%
4%
Kung Tong
6%
Sham Shiu Po
7%
Yau Tsim Mong
6%
Kowloon City
• New Territories sharing more than
half of the traffic and HKI remains
steady at 16%
100%
75%
50%
25%
0%
HK Island Kowloon N.T
43% 51%
29%
39% 33%
50%
21% 17% 16%
Q1 Q2 Q3
Source: UU, Q3 2014, Vpon Inc.
20. SIMPLIFIED CHINESE OS
LOCATION SHARE
49% in 3 Districts
•Northern, Yuen Long and Yau Tsim Mong are districts sharing top traffic which
is believed to be generated by the mainland tourists
Source: UU, Q3 2014, Vpon Inc.
21. NETWORK OPERATOR SHARE
Hutchison
19.5%
SmarTone
17.8%
Others
0.3%
China Mobile
21.7%
CSL
40.7%
40.7% csl
• The market is divided by the four
strong players within which CSL
was merged with PCCW in July14 to
become csl.
• Each of four players provides 4G
LTE services
Source: UU, Q3 2014, Vpon Inc.
22. MOBILE INTERNET
ACCESS SHARE
Cellular
39.6%
Wi-Fi
60.4%
60.4% Wifi
• Wifi usage shows an upward trend
and the possible reason may be due
to the reason that all network
operator have tuned up in monthly
package price of cellular data since
July
%Share of iPad
100%
75%
50%
25%
0%
Wifi Cellular
44% 41% 39%
56% 59% 61%
Q1 Q2 Q3
Source: UU, Q3 2014, Vpon Inc.
23. WEEKDAYS HOURLY TRAFFIC
Cellular Wifi
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
Wi-Fi DOMINATES MOST OF THE DAY
•Cellular traffic peaks at 1300 and 1800 which are the lunch and off-work
hours.
•Wifi traffic peaks at 2300 which is the late-night-home-videos hours.
Source: UU, Q3 2014, Vpon Inc.
24. WEEKEND HOURLY TRAFFIC
Cellular Wifi
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
WIFI DOMINATES IN All HOURS
•Wifi peaks at 2300 and cellular weekend traffic peaks at 1700
•Wifi weekend traffic shoots higher than cellular one for all hours
Source: UU, Q3 2014, Vpon Inc.
25. HOURLY TRAFFIC BY CARRIER
Android iPad iPhone
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
PEAK HOURS at 1300, 1800 and 2200
•Android and iPhone traffic spikes at lunch time at 1 p.m and off-work commute
time at 6 p.m
•iPad traffic increases drastically from 8 - 12 p.m and in nighttime
Source: UU, Q3 2014, Vpon Inc.
26. ANDROID MOST POPULAR APP
Others
3.2%
social_network
2.0%
videos
15.4%
entertainment
49.2%
life
30.3%
49.2%
ENTERTAINMENT
•Apart from entrainment, life and videos
categories are valuable for effective
brand advertisement sharing about
45.7%
•Then it is followed by the news and life
App concerning gourmet, transportation,
beauty and fashion, covering 8%.
Source: UU, Q3 2014, Vpon Inc.
27. iPHONE MOST POPULAR APP
social_network
news
2.8%
2%
life
50.6%
entertainment
19.6%
videos
25.4%
50.6% LIFE
•iPhone users spend most of the time in
Life and Entertainment apps including
gourmet, transportation, beauty and
fashion.
•iPad serves a complement to iPhone for
videos, while with the launch of of larger
screen size iPhone 6+ may change the
user behavior
Source: UU, Q3 2014, Vpon Inc.
28. iPAD MOST POPULAR APP
79.3% VIDEO
•Most of iPad users download video
Apps for Taiwan, Korea, China and Japan
TV series or movies
•The large screen allow better video and
gaming experience and therefore the
two category shares almost more than
98% traffic
others
0.8%
life
0.5%
videos
79.3%
entertainment
19.4%
Source: UU, Q3 2014, Vpon Inc.
30. HKSAR EST. DAY
CENTRAL AND WESTERN DISTRICTS
30/6-4/7 7/7-11/7
MON TUE WED THU FRI
YAU TSIM MONG DISTRICTS
30/6-4/7 7/7-11/7
MON TUE WED THU FRI
WAN CHAI DISTRICTS
30/6-4/7 7/7-11/7
MON TUE WED THU FRI
1/7 EST. DAY
1/7 EST. DAY 1/7 EST. DAY
Source: UU, Q3 2014, Vpon Inc.
31. HKSAR EST. DAY
YEUN LONG
30/6-4/7 7/7-11/7
1/7 EST. DAY 1/7 EST. DAY
MON TUE WED THU FRI
SAI KUNG
30/6-4/7 7/7-11/7
1/7 EST. DAY 1/7 EST. DAY
MON TUE WED THU FRI
NORTHERN
30/6-4/7 7/7-11/7
MON TUE WED THU FRI
TUEN MUN
30/6-4/7 7/7-11/7
MON TUE WED THU FRI
Source: UU, Q3 2014, Vpon Inc.
32. HKSAR EST. DAY
Hong Kong Overall
30/6-4/7 7/7-11/7
1/7 EST. DAY
MON TUE WED THU FRI
10% DROP
The total traffic of overall
Hong Kong drops about 5%
on 1st July comparing to the
week after.
OVERALL TRAFFIC DROPS AND OPPOSING
RESULTS FOUND IN DIFFERENT AREAS
•Central and Western, Wan Chai, Yau Tsim Mong shows a 5-15% drop on the 1st
July, one of the reasons may be that the two districts are the major protest/march
areas, users’ mobile traffic are jammed or partially blocked during the time.
•Northern, Yuen Long, and Sai Kung shows a 3-10% surge on 1st July, one of the
reasons may be that parallel goods traders was especially active on the public
holiday.
Source: UU, Q3 2014, Vpon Inc.
33. MID AUTUMN FESTIVAL
6/9-12/9 13/9-19/9
HOLIDAY, DAY AFTER
MID AUTUMN
SAT SUN MON TUE WED THU FRI
FESTIVAL TRAFFIC UP 10%
•Comparing to the week after, from Sunday to Tuesday, the Mid Autumn festival
week showed an 10% surge.
•8th Sep, Monday was not a holiday and therefore the traffic is comparable to the
week after
Source: UU, Q3 2014, Vpon Inc.
34. UMBRELLA MOVEMENT
Total Traffic for 18 Districts
26/9(FRI) 27/9(SAT) 28/9(SUN) 29/9(MON)
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
UNUSUAL WEEKEND TRAFFIC TROUGH
27/9 and 28/9 weekend daytime traffic was higher than that of 26/9 and 29/9
weekday traffic as it normally should be, while the traffic at the weekend evening
1800-2000 shows an unusual trough which can be attributed to the drop in traffic in
Central and Western, Wan Chai and Yau Tsim Mong districts
Source: UU, Q3 2014, Vpon Inc.
35. UMBRELLA MOVEMENT
Central & Western District
26/9(FRI) 27/9(SAT) 28/9(SUN) 29/9(MON)
26/9, 2300,
HKFS and Schloarism
occupied the govt
headquarter, riot
police are sent
28/9, 0000, Occupy
Central officially
started,
28/9, 1600, riot police
employed pepper spray
and tear gas,
at Admiralty
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
TRAFFIC HITS BOTTOM AT 1900, 28/9(SAT)
The average traffic on 28/9 was lower than normal days, esp. 2 hours after tear gas
was employed from 1800-2000, the reason can be that the cellular network at
Admiralty was blocked and app traffic turned to Facebook which is not in Vpon
network for spreading the news.
Source: UU, Q3 2014, Vpon Inc.
36. UMBRELLA MOVEMENT
Wan Chai District
26/9(FRI) 27/9(SAT) 28/9(SUN) 29/9(MON)
28/9, 2300, protesters
started to occupy
Causeway Bay
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
UNUSUALLY LOW TRAFFIC ON 28/9(SAT)
Wan Chai and Causeway Bay are hot tourist destinations for shopping and its
weekend traffic normally should be higher than that of weekday one. While the
opposite happened on 28/9(Sun) for the whole day, and it is possibly due to the
protest Admiralty where is immediate next to Wan Chai and fewer citizens localized
in Wan Chai.
Source: UU, Q3 2014, Vpon Inc.
37. UMBRELLA MOVEMENT
26/9(FRI) 27/9(SAT) 28/9(SUN) 29/9(MON)
Source: UU, Q3 2014, Vpon Inc.
Yau Tsim Mong District
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23
TRAFFIC DORPS ONLY ON 28/9(SAT) NIGHT
The daytime traffic on 28/9 is comparable to other days, however the traffic was
much less at nighttime. As the protest in Admiralty fermented, it caused a change in
user behavior that traffic may focus on Facebook and one or two major live board-cast
media and traffic on other apps were adversely affected.
28/9 2200, protesters
started to occupy
Mong Kok
28/9, 1600, riot police employed
pepper spray and tear gas,
at Admiralty
39. REVOLUTION OF MOBILE
ADVERTISING INDUSTRY
AD NETWORK
AUDIENCE BUY
MEDIA C
MEDIA B
MEDIA BUY TO
AUDIENCE BUY
•Advertisers are expecting highly accurate
targeting methods for their specific audience
in today’s heavily fragmented mobile
audience at the best ROI.
•Given the challenge, use of data analytics
to provide solid retargeting solution become
crucial. A subtle evolution in the ecosystem
of mobile advertising has silently begun and
The tide will further push a shift of "Media
Buy" to "Audience Buy".
SCENARIO
TARGETING
LOCATION
TARGETING
MEDIA A
BIG DATA ANALYTICS/
RE-TARGETING
VERSATILE
AD FORMAT
Targeted Audience Audience
Individual Media in the
Same App Category
Unique Value-adds
for Mobile Network Buy
MEDIA D
40. REVOLUTION OF MOBILE
ADVERTISING INDUSTRY
SPECIALIZATION IN MOBILE ADVERTISING
With continual evolvement of the ecosystem of mobile advertising, the existing
trading elements will specialize themselves in the use of big data into different
individual sub-units. Advertisers will be served with flexibility of buying media
inventory through multiple supply side platforms in one integrated exchange
platform.
41. ABOUT THE REPORT
All data comes from Vpon Inc.
!
!
To download the report, please go to Vpon Data Insight:
http://www.vpon.com/en-us/data_report.html
CONTACT US
Website:http://www.vpon.com/
!
For publishers:bd.hk@vpon.com
For advertisers: sales.hk@vpon.com