Survey Practice Paradox™ Conducts• Marketing skills training • 41% have never been trained in marketing • 14% haven’t received training in over 5 years 61% • 6% haven’t received training within the past 2 years• Selling skills training • • 48% have never been trained in selling skills 16% haven’t received training in over 5 years 77% • 13% haven’t received training within the past 2 years
The Golden Triangle LeadershipClient Managers Marketing Coordinator
Why a Marketing Machine?• There’s a process and a logic to it• You can learn to operate it• Your team can learn to operate it!• Doesn’t rely on YOU to run it• Predictable … works like clockwork• Scalable: You ‘turn it up’ when it suits• Much of it can be automated
“You do the math”Your Revenue $ ÷No. of Clients =Fee Per Client $AVERAGE
“You do the math”Fee Per Client $AVERAGE xGrowth Rate % =New Revenue $
What does it taketo get good, atanything? Intention Money Time
How much shoulda ﬁrm invest in Your Firm’s Revenuemarketing? $ Money
Money marketing? a ﬁrm invest in How much should $ Your Firm’s Revenue5% on INTERNAL resources3% on EXTERNAL resources
ExampleHow much should $1,000,000 Firma ﬁrm invest inmarketing? 5% on INTERNAL resources $ 50,000 + 3% on EXTERNAL resources $ 30,000 Money = $ 80,000
How much should Your Figuresa ﬁrm invest inmarketing? 5% on INTERNAL resources $ + 3% on EXTERNAL resources $ Money = $
Which would you prefer?Higher value clients? More clients?That is, a higher average fee per client because you are doing more for your clients?
50% growth potential in your existing clientbaseHigher value clients? More clients?That is, a higher average fee per client because you are doing more for your clients?
$58,890 in additional Year 1 feesfrom ﬁrst 11 clients stepped through Clientshare™ Growth Process
$194,613 in additional fees fromthese 11 clients in next 5 years
Over $400,000 in additional fees from these 11 clients in next 10 years
From only eleven clients. They have many hundreds of clients.
$1,000,000 Firm’s revenue now + $500,000 50% growth potential in + your existing clientbase $200,000 20% growth via = new clients $1,700,000 Firm’s new revenue < 20% CAGR over 3 yearsHigher value clients? More clients?That is, a higher average fee per client because you are doing more for your clients?
Guaranteed? Yes. Conditions Apply.Higher value clients? More clients?That is, a higher average fee per client because you are doing more for your clients?
:) :) :( :| Which are happier clients? :| :|Higher value clients? Lower value clients?
Happier owners Happier team :) :) :( :| Happier clients :| :|Higher value clients? Lower value clients? :) Everyone wins!
Steph Hinds Beneﬁts Steph reports:DirectorGrowthwise • on a roll with our marketing and growth, with 5 new clients coming on board last week alone • Grown more in past 3 months than we did in previous 9 months • gave us a focus, now know who to target • actionable ideas, action plan is brilliant • referral rate has increased • have also essentially doubled what we can do with clients
Adam Ramage Beneﬁts Adam reports:DirectorMBR Group • already acquired a new $15k client using what we learned at Masterclass • another new client meeting through better use of social media • has energised and engaged our team in a whole new way • might well be the best thing we have ever done for the ﬁrm • is changing the future of our business, and the value we provide our clients
Jeremy Harris Beneﬁts Jeremy reports:PartnerGill, McKerrow & Associates • helped us really deﬁne our strategy • educated our team members and shifted their mindset • amazing value for money with the Classes, Nuts & Bolts Sessions and Masterclass workshops • great follow-up and substance • authentic advice, real experience • Paradox has a deep understanding of our business and our industry • I say to other accounting ﬁrms, “You’ve got to do this”
Limit of 30 Firms Be amongst one-third of 1% of ﬁrms
What is The Clientshare™ Academy?• Structured training course and implementation support program• Marketing and selling focus • Mindset, skills and systems • Build a Marketing Machine™• Create a High Clientshare™ Firm• Grow your ﬁrm’s revenue
What is The Clientshare™ Academy?• Structured training course and implementation support program Implementation Education + Support ! ! Skills Results
What does the program cover?• 10 Modules delivered over 11 months • Two semesters with a one-month break• First semester is about marketing• Second semester is about selling
Your Marketing Machine - Semester 1 Marketing Communication of value one-to-many
Your Marketing Machine - Semester 2 SellingCommunication of value one-to-one
George Saab and David Cartwright David Cartwright summed up theJoint Managing Directors Practice Paradox™ difference:Cartwright Brown & Company • In over 20 years of subscribing to all the information available on how to grow our accounting ﬁrm, the difference with Practice Paradox is how practical and easy to implement the strategies are. I would sum it up by saying, all the rest are vague, and Practice Paradox is speciﬁc.
Program format • Monthly Classes live online • Monthly ‘Nuts & Bolts’ Sessions live online • 2 weeks after each classNuts & Bolts • Q&A Session and Open Forum SESSIONClientshare™ Academy Q&A • Implementation accountability and guidance • Member Only Online Discussion Forum • Next Actions reporting in • Tests for each module
Plus two Masterclass Workshops• 2-day workshops• $997 per ticket for general public• Member-Only Pricing Only $297 for Members of The Clientshare™ Academy• See our ‘Buzz’ page on our site to read the brilliant feedback we got from our recent Masterclass
Guaranteed? Yes. Conditions Apply.Growth Potential Consultation We conduct this with you ﬁrst, after your Application
The greatest potential cost is the opportunity cost of not growing And the cost of that is more than ﬁnancial Don’t let the ‘ﬂatline’ continue Your Firm’s Revenue? Your Firm’s Revenue? $ This Next Year? Year?
Your next steps 1. Go to this page on our website: www.practiceparadox.com.au/application and complete the Application FormReminder of what’s included:• 10 Classes Live Online 2. Growth Potential Consultation• 10 Nuts & Bolts Sessions Live Online over the telephone or web with Practice Paradox• $4,163 in bonuses (ﬁrst 15 approved ﬁrms only)• Member pricing on Masterclass workshops 3. If accepted into the program, your ﬁrst payment is due• Access to member-only online resources within 7 days of your interview to secure your place Go now to www.practiceparadox.com.au/application