Digitla marketing for a salon is not an easy task. Most salon owners are busy managing people or doing some of the client work themselves. Here is why you HATE digital marketing.

1. Why YOU HATE digital marketing
(And why you are wrong)

2. Who I am
2
My name is Oheine “O” Porter. I have been working
in design & marketing since 7th grade. I founded
Oheine.com with the idea that the best marketer wins.
(Mainly work with beauty businesses)
My favorite anime movie is Colorful (2010)

3. Here are the three main reasons I found:
- They do not understand it
- It “takes too long”
- Bad Experience

4. Learning all the different aspects
of marketing can be extremely
difficult.

5. They don’t understand it

6. What is digital marketing?
Digital marketing is the use of digital tools to advertise and connect with
present and future customers through the internet. This can be done
through various methods:
• Search Engine Optimization (SEO)
• Content Marketing
• Social Media Marketing
• Pay Per Click (PPC)
• Affiliate Marketing
• Native Advertising
• Email Marketing
• Online PR
• Inbound Marketing

7. What should I focus on first?
• Regardless of what business you have, you need a
website, SEO, (local SEO if you are location-
based), and a form of SM Marketing (FB or
Instagram).

8. But…they are no results.
• It is going to take time implementing all of the digital marketing methods
for you.
• It’s all experimenting
• But don’t quit…

9. Good Rule of thumb…
• This is what business owner says when they haven’t done the following:
• Wait at least 6-12 months to see beginning results
• Focused on paying more than optimizing
• Used the wrong marketing method/platform
• Didn’t hire a professional or agency
• Or hired someone who didn’t deliver on their promise

11. THANK YOU!