Make a Wave - Branding Intro webinar - PatchworkPresent
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Our guest Olivia Knight, CEO of Patchwork Present on our latest Make a Wave Webinar went over all the crucial stuff that sums up your brand identity - your beliefs, your purpose, your product and what makes you different. She encouraged the participants to "Not think too hard and stay succinct, really, really succinct.... and "Just be true, simple and human". Here's the exercise she encouraged the Make a Wave fellows to go through, answering WHY, WHO, then HOW and WHAT, about their business.
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Make a Wave - Branding Intro webinar - PatchworkPresent
- 3. Why ? Who ? How ? What ?
- 4. WHY?
- 6. WHAT?
- 8. HOW?
- 10. WHO?
- 12. Sum up your business… • In a sentence • As an X meets Y • To your Nan • On your t-‐shirt • As a tweet
- 13. Patchwork Present brand idenBty summary (then answer these quesBons for your own business!) How do you sum up the product or service? CollecBve, creaBve, giving. Why would people use it? To fund one thing they want. Who is it for? People with more imaginaBon than money How does it work? Like a patchwork -‐ piece by piece Sum up your purpose? What are you for or what are you against? Want not Waste. How would you describe what you do to your Nan? A whip round. How would you describe it using 'X meets Y' li@ pitch speak? JustGiving meets Pinterest.
- 14. This is all the crucial stuff that sums up your brand idenBty -‐ your beliefs, your purpose, your product and what makes you different. Don't think too hard and don't craT it. Just be true, simple and human