HiTv Product Review for my 100 Days Product Management Challenge

1. HiTv Product
Review
Chisom Melvina Ugochukwu

2. Table of Contents
● Challenge Summary
● Product Overview
● User Research
● Key Data & Suggestions from Survey
● User Persona
● Competitive Analysis
● Wireframes for iPhones
● Conclusion
● Bio

3. Product
Overview
Challenge
Summary

4. The 100 Days Product Management
Challenge had the objective of
assisting me in acquiring and
implementing product management
expertise to address a specific issue.
This was achieved by through the
process below:
● Examine a product
● Detect any issues while utilizing
it and;
● Devise a resolution for the
identified problem(s)
Challenge
Summary
HiTV is a popular and cost-free
application catering to a vast user
base of over 500k users.
It offers a wide selection of
entertainment options, with a
particular focus on various genres
such as Korean Dramas, Thai Dramas,
Japanese Dramas, and more.
PRODUCT
OVERVIEW

5. User
Research

6. A comprehensive survey form was distributed with
the aim of conducting in-depth research on user
pain points and acquiring valuable insights to
effectively address the identified challenges. In
addition to the survey responses, a meticulous
analysis of user reviews obtained from Playstore
and various social media platforms was
undertaken.
The survey form & reviews from Playstore and
social media platforms further validated the
identified problem.

7. Insights from Survey
Data
● 77.8% of Users uses HiTV to watch Kdramas.
● 63% of Users wants to see recent series as they
release them.
● 92.6% of Users wants to be able to use the Desktop
version of HiTV
● 82% of IPhone Users wants to be able to use HiTV.

8. Suggestions from Survey
Data
● Multilingual support for subtitles
● Resolving UI design issues for improved usability
● Prioritizing the development of a desktop version of
HITV to expand the product's reach and
accessibility.

9. User Persona - 1
Name: Miss Ifunenya
Age: 25 Years old.
Occupation: Kculture Fan & Tutor
25-year-old Nigerian living Asaba, Delta State. She
grew up in a multicultural household with which
created an interest in exploring other cultures. She
graduated from a local university with a degree in
Marketing and now works as a Tutor in a Digital
marketing institute.

10. Pain Points
● Language Barrier - Lack of
English subtitles.
● Poor platform sound - Low
quality of the platform sounds
when streaming.
● Mobile compatibility (Iphone) -
Absence of app on iOS store.
● Discover New Kdramas.
● Improve Korean Language
Skills.
● Attend Korean
Entertainment Events.
Goals

11. User Persona - 2
Name: Funmi
Age: 21 Years old.
Occupation: N/A (KDrama Fangirl)
Funmi is a huge fan of Korean dramas, also known as
Kdramas. She developed a passion for Kdramas during
her teenage years and has been an avid viewer ever
since. She spends much of her free time watching the
latest Kdramas, re-watching her favorite ones, and
discussing them with fellow fans on online forums and
social media groups.

12. Pain Points
● Language Barrier - Lack of
English subtitles.
● Poor platform sound - Low
quality of the platform sounds
when streaming.
● Not being able to watch on a
bigger screen (Desktop).
● Funmi wants the release of all
episodes at once to be able to
discuss trending Kdrama shows
as soon as they are released.
Goals

13. Competitive
Analysis
● Viki
● Kocowa

14. HiTv Viki Kocowa
Monthly Users > 500k > 50M > 200k
Pricing ($) Free Paid
Target Audience 18 - 24
Subtitles
Yes
(Comprehensive)
Yes
(More Comprehensive)
Yes
(Less Comprehensive)
Accesibility Global except Phillipines USA (Available to other countries through VPN)
Mobile Compatibility Android Only Android & iOS
Customer Rating

15. User Interface
Recommendatio
ns
User Interface
Recommendations

16. Wireframes for iPhones

17. CONCLUSION

18. Based on the findings from user research and surveys, the following product management insights have
emerged:
Desktop View
Enhancement
The data indicates a
demand for improved
access to the Desktop
View feature. Users
expressed a desire for
enhanced functionality
and usability when
accessing our product
through desktop devices.
Global Language
Expansion
Users worldwide have
expressed the need for an
increased number of
languages to fully enjoy
HiTV. Expanding language
support will enable us to
cater to the diverse
linguistic preferences of
our global user base,
fostering inclusivity and
enhancing user
satisfaction.
iOS Availability
Users using iPhones have
voiced their desire to have
access to HiTV on the iOS
platform. By making our
product available on iOS
devices, specifically
targeting iPhone users, we
can tap into a significant
market segment,
expanding our user base
and maximizing market
reach.

19. Bio
Name: Chisom Melvina
Ugochukwu
Linkedin Profile: Chisom
Ugochukwu
Email:
Ugochukwuchisom97@gmail.co
m
Phone: +234 706 833 4137

20. THANKS!