The document provides templates summarizing the five phases of development (development, introduction, growth, maturity, decline) for 10 products: Zoom, Google Maps, Netflix, Uber, Google Chrome, Foodpanda, Daraz, YouTube, KFC, and the iPhone 13. It also includes examples for Urban Outfitters and Lenovo laptops. The templates describe the core benefits and pricing for each product during each phase of its lifecycle.

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Assignment# 3
Department: BBA
Name Muhammad Zohaib
ID CU-3092
Subject Marketing Management
Submitted to Dr Muhammad Aleem

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Question:
As part of your assignment, you are required to draft or compile a template for each of the
10 products you have used recently. The template should describe the five phases of each
product studied in Week 13.
Answer:
Template
Template for the five phases of a product:
Product Name:
Product Category:
Five Phases:
1. Development:
This is the phase where the product is first conceived and developed. During this
phase, the product's core benefits, basic features, and expected performance are
defined.
2. Introduction:
This is the phase where the product is first launched into the market. During this
phase, the product is typically priced high to recoup development costs.
3. Growth:
This is the phase where the product's sales start to grow rapidly. During this phase,
the product is typically priced lower to attract more customers.
4. Maturity:
This is the phase where the product's sales reach a plateau. During this phase, the
product is typically priced competitively to maintain market share.
5. Decline:
This is the phase where the product's sales start to decline. During this phase, the
product may be discontinued or replaced by a new product.

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Example Products:
Product Name: Zoom
Product Category: Video conferencing software
Five Phases:
1. Development: Zoom was first developed in 2011. During this phase, the company
defined the core benefits of the product, such as its ability to host video conferences
with large groups of people.
2. Introduction: Zoom was first released in 2013. During this phase, the product was
priced at $14.99 per month for a basic plan.
3. Growth: Zoom's sales grew rapidly during the COVID-19 pandemic, as more people
were working from home. By the end of 2020, it had over 300 million daily active
users.
4. Maturity: Zoom's sales reached a plateau in 2021. However, it remains one of the
most popular video conferencing software in the world.
5. Decline: Zoom's sales are expected to decline in the coming years, as competition
from other video conferencing software increases. However, it is likely to remain a
popular video conferencing software for many years to come.

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Product Name: Google Maps
Product Category: Navigation app
Five Phases:
1. Development: Google Maps was first developed in 2004. During this phase,
Google defined the core benefits of the product, such as its ability to provide turn-by-
turn directions and street views.
2. Introduction: Google Maps was first released in 2005. During this phase, the
product was priced at $0.99 per month.
3. Growth: Google Maps' sales grew rapidly in the years following its release. By the
end of 2009, it had over 100 million active users.
4. Maturity: Google Maps' sales reached a plateau in the late 2000s. However, it
remains one of the most popular navigation apps in the world.
5. Decline: Google Maps' sales are expected to decline in the coming years, as
competition from other navigation apps increases. However, it is likely to remain a
popular navigation app for many years to come.

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Product Name: Netflix
Product Category: Video streaming service
Five Phases:
1. Development: Netflix was first developed in 1997. During this phase, the company
defined the core benefits of the product, such as its ability to stream movies and TV
shows on demand.
2. Introduction: Netflix was first released in 1999. During this phase, the product was
priced at $19.99 per month.
3. Growth: Netflix's sales grew rapidly in the early 2000s. By the end of 2009, it had
over 10 million subscribers.
4. Maturity: Netflix's sales reached a plateau in the late 2000s. However, it remains
one of the most popular streaming services in the world.
5. Decline: Netflix's sales are expected to decline in the coming years, as competition
from other streaming services increases. However, it is likely to remain a popular
streaming service for many years to come.

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Product Name: Uber
Product Category: Ride-hailing app
Five Phases:
1. Development: Uber was first developed in 2009. During this phase, the company
defined the core benefits of the product, such as its ability to connect people who
need a ride with people who have a car.
2. Introduction: Uber was first released in 2010. During this phase, the product was
priced at $1.50 per mile.
3. Growth: Uber's sales grew rapidly in the early 2010s. By the end of 2014, it had
over 1 million drivers and 50 million riders.
4. Maturity: Uber's sales reached a plateau in the late 2010s. However, it remains one
of the most popular ride-hailing apps in the world.
5. Decline: Uber's sales are expected to decline in the coming years, as competition
from other ride-hailing apps increases. However, it is likely to remain a popular ride-
hailing app for many years to come.

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Product Name: Google Chrome
Product Category: Web browser
Five Phases:
1. Development: Google Chrome was first developed in 2008. During this phase,
Google defined the core benefits of the product, such as its speed and simplicity.
2. Introduction: Google Chrome was first released in 2009. During this phase, the
product was priced at free.
3. Growth: Google Chrome's sales grew rapidly in the early 2010s. By the end of 2014,
it had over 1 billion users.
4. Maturity: Google Chrome's sales reached a plateau in the late 2010s. However, it
remains one of the most popular web browsers in the world.
5. Decline: Google Chrome's sales are expected to decline in the coming years, as
competition from other web browsers increases. However, it is likely to remain a
popular web browser for many years to come.

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Product Name: Foodpanda
Foodpanda food delivery service logo
Product Category: Food delivery service
Five Phases:
1. Development: Foodpanda was first developed in 2012. During this phase, the
company defined the core benefits of the product, such as its ability to deliver food
from restaurants to customers' homes in Southeast Asia.
2. Introduction: Foodpanda was first released in 2013. During this phase, the product
was priced at a variable rate, depending on the distance and time of delivery.
3. Growth: Foodpanda's sales grew rapidly in the early 2010s. By the end of 2017, it
had over 10 million active users in Southeast Asia.
4. Maturity: Foodpanda's sales reached a plateau in the late 2010s. However, it
remains one of the most popular food delivery services in Southeast Asia.
5. Decline: Foodpanda's sales are expected to decline in the coming years, as
competition from other food delivery services increases. However, it is likely to
remain a popular food delivery service in Southeast Asia for many years to come.

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Product Name: Daraz
Product Category: Online marketplace
Five Phases:
1. Development: Daraz was first developed in 2012. During this phase, the company
defined the core benefits of the product, such as its ability to connect buyers and
sellers in Pakistan.
2. Introduction: Daraz was first released in 2012. During this phase, the product was
priced at a variable rate, depending on the product and the shipping distance.
3. Growth: Daraz's sales grew rapidly in the early 2010s. By the end of 2017, it had
over 10 million active users in Pakistan.
4. Maturity: Daraz's sales reached a plateau in the late 2010s. However, it remains
one of the most popular online marketplaces in Pakistan.
5. Decline: Daraz's sales are expected to decline in the coming years, as competition
from other online marketplaces increases. However, it is likely to remain a popular
online marketplace in Pakistan for many years to come.

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Product Name: YouTube
Product Category: Video-sharing platform
Five Phases:
1. Development: YouTube was first developed in 2005 by Steve Chen, Chad Hurley,
and Jawed Karim. During this phase, the product's core benefits, basic features, and
expected performance were defined. These included the ability to upload and share
videos, as well as the ability to watch videos on demand.
2. Introduction: YouTube was first launched into the market in 2005. During this
phase, the product was typically priced high to recoup development costs. However,
the product was also free to use for viewers.
3. Growth: YouTube's sales started to grow rapidly in the early 2010s. During this
phase, the product was typically priced lower to attract more customers. YouTube
also began to offer a premium subscription service, YouTube Red, which offered ad-
free viewing and other features.
4. Maturity: YouTube's sales reached a plateau in the late 2010s. During this phase,
the product was typically priced competitively to maintain market share. YouTube
also began to focus on expanding its offerings, such as live streaming and original
content.
5. Decline: YouTube's sales are expected to decline in the coming years. However, the
product is still popular and is likely to remain a major player in the video-sharing
market for many years to come.

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Product Name: KFC
KFC logo
Product Category: Fast food restaurant
Five Phases:
1. Development: KFC was first developed in 1930 by Harland Sanders. During this
phase, the product's core benefits, basic features, and expected performance were
defined. These included the Colonel's secret recipe for fried chicken, as well as the
concept of a fast food restaurant that served fried chicken.
2. Introduction: KFC was first launched into the market in 1939. During this phase,
the product was typically priced high to recoup development costs. However, the
product was also free to use for customers.
3. Growth: KFC's sales started to grow rapidly in the 1950s and 1960s. During this
phase, the product was typically priced lower to attract more customers. KFC also
began to expand its franchise network, opening restaurants around the world.
KFC restaurant in the 1950s
4. Maturity: KFC's sales reached a plateau in the 1970s and 1980s. During this phase,
the product was typically priced competitively to maintain market share. KFC also
began to focus on expanding its menu, adding new items such as chicken sandwiches
and salads.
KFC restaurant in the 1970s
5. Decline: KFC's sales have declined in recent years, as competition from other fast
food restaurants has increased. However, the product is still popular and is likely to
remain a major player in the fast food market for many years to come.
KFC restaurant in the 2020s

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Product Name: iPhone 13
Product Category: Smartphone
Five Phases:
1. Development: The iPhone 13 was first developed in 2021. During this phase,
Apple defined the core benefits of the product, such as its advanced camera system
and long battery life.
2. Introduction: The iPhone 13 was first released in September 2021. During this
phase, the product was priced at $799 for the base model.
3. Growth: The iPhone 13's sales grew rapidly in the months following its release. By
the end of 2021, it was one of the best-selling smartphones in the world.
4. Maturity: The iPhone 13's sales reached a plateau in 2022. However, it remains one
of the most popular smartphones in the world.
5. Decline: The iPhone 13's sales are expected to decline in the coming years, as
newer models are released. However, it is likely to remain a popular smartphone for
many years to come.

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Product Name: Outfitters
Product Category: Clothing and accessories retailer
Five Phases:
1. Development: Urban Outfitters was first developed in 1970 by Richard Hayne.
During this phase, the product's core benefits, basic features, and expected
performance were defined. These included the concept of a clothing and accessories
retailer that sold unique and trendy items.
2. Introduction: Urban Outfitters was first launched into the market in 1976. During
this phase, the product was typically priced high to recoup development costs.
However, the product was also free to use for customers.
3. Growth: Urban Outfitters' sales started to grow rapidly in the 1980s and 1990s.
During this phase, the product was typically priced lower to attract more customers.
Urban Outfitters also began to expand its retail footprint, opening stores around the
United States.
4. Maturity: Urban Outfitters' sales reached a plateau in the 2000s. During this phase,
the product was typically priced competitively to maintain market share. Urban
Outfitters also began to focus on expanding its product offerings, adding new brands
and categories.
5. Decline: Urban Outfitters' sales have declined in recent years, as competition from
other clothing and accessories retailers has increased. However, the product is still
popular and is likely to remain a major player in the fashion market for many years to
come.

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Product Name: Lenovo Laptop
Lenovo laptop
Product Category: Laptop computer
Five Phases:
1. Development: Lenovo laptops were first developed in the early 1990s by Legend
Holdings. During this phase, the product's core benefits, basic features, and expected
performance were defined. These included the concept of a laptop computer that
was affordable and easy to use.
2. Introduction: Lenovo laptops were first launched into the market in 1992. During
this phase, the product was typically priced high to recoup development costs.
However, the product was also free to use for customers.
3. Growth: Lenovo laptops' sales started to grow rapidly in the late 1990s and early
2000s. During this phase, the product was typically priced lower to attract more
customers. Lenovo also began to expand its product lineup, adding new models with
different features and price points.
4. Maturity: Lenovo laptops' sales reached a plateau in the late 2000s and early
2010s. During this phase, the product was typically priced competitively to maintain
market share. Lenovo also began to focus on expanding its international presence,
opening manufacturing plants and sales offices around the world.
5. Decline: Lenovo laptops' sales are expected to decline in the coming years, as
competition from other laptop manufacturers increases. However, the product is still
popular and is likely to remain a major player in the laptop market for many years to
come.