Bite Sized Training: Onboarding for Generation Y and Z
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The challenges in onboarding the first digitally native generation; Why support and training needs to be smart and responsive, and how to cater to the EXPECTATIONS of this generation. Also describes Iridize step-by-step guides and walkthrough technologies. .
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Bite Sized Training: Onboarding for Generation Y and Z
- 2. Get OnBoard About the speaker • Name: Oded Ilan • Studied Literature & Politics • 4 years army command experience (+20) • 5 years - high school teacher • 19 years in start-up companies • Partner and CMO @ Iridize • What do I do? - I tell stories for a living
- 4. Get OnBoard Generation Y & Z - Definition • Who are they ? • Generation Y – “Millennials” (born 1982-2004) • They are 20.. 25.. 30 today • Generation Z – “Homeland” (1995 / 2005) • Some of them have already joined the workforce William Strauss and Neil Howe
- 5. Get OnBoard Generation Y "This tech-savvy, globally minded generation isn't joining, buying, networking, learning, or engaging like other generations.“ Knowing Y: Engage the Next Generation Now, by Sarah Sladek • Natural Networkers • Don’t like to be “sold to” • Expect exceptional service • Value customization • Identified "digital natives" The Pew Research Center Harvard Business Review & Sarah Sladek
- 6. Get OnBoard Generation Y "This tech-savvy, globally minded generation isn't joining, buying, networking, learning, or engaging like other generations.“ Knowing Y: Engage the Next Generation Now, by Sarah Sladek • Are driven by a desire to make a difference • Expect remain faithful to a workplace • 84% profess to be very ambitious • 80% prefer on-the-spot recognition over formal reviews • 78% comfortable with multicultural environments Harvard Business Review & Sarah Sladek
- 8. Get OnBoard Their world They were born into - 1995 1998 1999 2002 200919921991 19971993 2000 2001 2004 2005 2006 2007 20102003 Win95 google Napster Blogger Friendsterbrowser Widespread Internet Linux Widespread email Wikipedia PodCasts digg Flickr Gmail YouTube twitter The “Cloud” Facebook Myspace Del.icio.us Wi-Fi BlackBerry Android digital mobile phone Game Gear Gameboy Broadband Gameboy Light Sony PlayStation Symbian released Sony PS2 Gameboy Advance iPod Microsoft Xbox Nintendo DS Portable PlayStation Xbox 360 Nintendo Wii PlayStation 3 iPhone Kindle iPad3G Mbile Accessibility Constant Data
- 9. Get OnBoard Generation Y – They live their World • Their world is – Internet, Digital, Accessible • Process huge amounts of data • Small bites all day long • Ad-hoc activity - on the go • Technology facilitates data ... So they expect technology to • Be accessible • Be easy to use • Be responsive • Be personal • Have UI that “makes sense” expect
- 11. Get OnBoard Generation Y in the workplace • Digital natives • Posting, tweeting, Instragramming • Expect immediate feedback • Creative way of seeing new technology Lindsey Pollak • 9% diagnosed with ADHD in US • Short attention span • ADD Generation – not clinical – action based Dr. Marilyn Wedge / Tom Alderman
- 12. Get OnBoard • How do you transfer knowledge? • How do you make sure the knowledge remains? • Should the knowledge remain?... Onboarding an ADD world
- 13. Get OnBoard • What I had learned when I was teaching them: • Entertain • Engage • Relate • Small bites • Tell stories ……Don’t just teach – Train! Teaching to an ADD world
- 14. Get OnBoard • What I had learned when I was teaching them: • Entertain • Engage • Relate • Small bites • Tell stories ……Don’t just teach – Train! Teaching to an ADD world
- 15. Get OnBoard Teaching Vs. Training • Immersive • Personal • Engaging • Doing helps you remember • Doing makes it second nature • Repetitions …………You never stop training Bite Sized Training
- 16. Get OnBoard How to do it? Transferring knowledge • Bite sized • Interactive • Enhanced reality • Gamification • Immediate reward • Accessed anywhere • Available from any device • Auto-launched (smart) Making sure it remains .. • Personalized • Always available for review • Accessed anywhere • Searchable • Logically embedded • Responsive • Intelligent
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- 18. Get OnBoard
- 19. Get OnBoard The challenges General Challenges: • Growing use of organization-wide software • Employee(s) – hired one at a time • Hit the ground running • Global work force • Mobile (or home) work force • Physical technology / BYOD Generation Challenges • Personalized • Attention span • Expectations
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- 21. Get OnBoard How to do it? • Using Management & Delivery technologies • Providing rich engaging content • Paradigm shift - Opening up to new technologies • Train – not teach • Interactive • (really) Responsive • personal
- 22. Get OnBoard Iridize is a platform that allows you to create • Interactive walk-through and guides “on top” of a product’s web interface in order to • Train users • Support users • Communicate with users • Monitor activity and responses What is Iridize?
- 23. Get OnBoard What can Iridize do for You? • Quicken product adoption • Reduce churn • Upgrade product assimilation • Reduce support and training costs • Reduce training time • Ease of rolling out new processes/features • increase training effectivity • Ease change management • Increase employee productivity • Monitor training effectivity and employee interaction with new tools
- 25. Get OnBoard Iridize demo Behind the Scenes
- 26. Get OnBoard Who uses Iridize? Our customers include: • Financial & Gaming Industries • Telecom • Security Vendors • Utilities • Broadcasting • Education • Healthcare • Travel & Hospitality • eCommerce • Government
- 27. Get OnBoard Adquant by Kenshoo 30 days after implementation they saw the following: • 60 guides were activated a total of 978 times • New user training time was reduced by 25% • 60 minutes were saved per every training session • 51 staff hours were saved on user guidance What our users say (Provided by Kenshoo– Iridize for Adquant)
- 28. Get OnBoard What our users say (Provided by MediaMath – Iridize for Salesforce)
- 29. Get OnBoard Why Iridize Mobile?Thank You Iridize oilan@iridize.com